Prime-Time Ratings:
Sunday 3/09/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
ABC: 9.94 million, CBS: 8.16, NBC: 7.75, Fox: 5.33, CW: 1.24
-Adults 18-49:
ABC: 3.4 rating/9 share, Fox: 2.6/ 7, NBC: 2.0/ 5, CBS: 1.9/ 5, CW: 0.5/ 1
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-Yesterday’s Winners:
60 Minutes (CBS), Extreme Makeover: Home Edition R (ABC), Oprah’s Big Give (ABC)
-Yesterday’s Losers (Excluding Repeats):
Big Brother 9 (CBS), Everybody Hates Chris (CW), Aliens in America (CW), Unhitched (Fox)
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-Ratings Breakdown:
ABC won this second Sunday in March in both total viewers and adults 18-49. But week two of non-scripted hours Oprah’s Big Give and Here Come the Newlyweds lost steam. Airing out of a repeat of Extreme Makeover: Home Edition (Viewers: #1: 12.36 million; A18-49: #1, 4.0/11 at 8 p.m.), Oprah’s Big Give still dominated the 9-10 p.m. time period, with 11.83 million viewers and a 4.1/10 among adults 18-49. Comparably, however, that was down by 3.85 million viewers and 23 percent among adults 18-49 from it’s week-ago series-opener (Viewers: 15.68 million; A18-49: 5.3/13 on March 2, 2008).
Here Come the Newlyweds followed with an also dominant 8.91 million viewers and a 3.6/ 9 among adults 18-49 -- down by 1.10 million viewers and 12 percent in the demo from its debut from one week earlier (Viewers: 10.01 million; A18-49: 4.1/11 on March 2).
Earlier in the evening on ABC was America’s Funniest Home Videos at 6.66 million viewers (#2) and a first-place 1.9/ 7 among adults 18-49 from 7-8 p.m. Yes…the top-rated show in the demo in the hour was under a 2 rating!
CBS had nothing unusual to report with its combination of 60 Minutes (Viewers: #1, 11.59 million; A18-49: #2, 1.8/ 6), which keeps on ticking after 40 years, Big Brother 9 (Viewers: #4, 6.48 million; A18-49: #4, 2.2/ 6), which should air in the summer only, a repeat of Cold Case (Viewers: #3, 7.91 million; A18-49: #3t, 1.8/ 4), and Showtime drama Dexter (Viewers: 6.64 million; A18-49: #3, 1.9/ 5). Dexter may not be a blockbuster, but it fits well out of the Cold Case encores.
Third overall was NBC’s repeat line-up of a two-hour edition of Most Outrageous Moments (Viewers: 7.28 million; A18-49: 2.0/ 6 from 7-9 p.m.), which built in every half hour, Law & Order (Viewers: #3, 6.95 million; A18-49: #3t, 1.8/ 4) and Law & Order: SVU (Viewers: #2, 8.46 million; A18-49: #2, 2.3/ 6). Next was Fox, which performed as follows:
Fox/Sunday
7:00 p.m. King of the Hill (R) – Viewers: 2.62 million (#3), A18-49: 1.2/ 4 (#4)
7:30 p.m. American Dad (R) – Viewers: 3.17 million (#4), A18-49: 1.5/ 4 (#4)
8:00 p.m. The Simpsons – Viewers: 7.28 million (#3), A18-49: 3.5/10 (#1t),
8:30 p.m. King of the Hill – Viewers: 6.19 million (#3t), A18-49: 3.0/ 8 (#2)
9:00 p.m. Family Guy (R) – Viewers: 7.51 million (#3), A18-49: 3.7/ 9 (#2)
9:30 p.m. Unhitched – Viewers: 5.21 million (#4), A18-49: 2.6/ 6 (#2)
One week earlier, Unhitched debuted with a similarly disappointing 5.77 million viewers and a 2.6/ 6 in the demo.
Last, and very least in every half hour, was the CW’s line-up of a repeat of America’s Next Top Model (Viewers: 1.47 million; A18-49: 0.6/ 2), Everybody Hates Chris (Viewers: 1.38 million; A18-49: 0.5/ 1), Aliens in America (Viewers: 1.17 million; A18-49: 0.4/ 1), a repeat of Girlfriends (Viewers: 1.05 million; A18-49: 0.4/ 1) and a repeat of The Game (Viewers: 926,000, A18-49: 0.4/ 1). No, it doesn’t get much worse than that.
Source: Nielsen Media Research data
