Prime-Time Ratings:
Wednesday 5/28/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
Fox: 9.26 million, CBS: 9.02, ABC: 5.91, NBC: 4.46, CW: 2.45
-Adults 18-49:
Fox: 3.6 rating/10 share, ABC: 2.1/ 6, CBS: 2.0/ 6, NBC: 1.9/ 5, CW: 0.9/ 3
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.
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-Yesterday’s Winners:
So You Think You Can Dance (Fox)
-Yesterday’s Losers (Excluding Repeats):
NHL Stanley Cups Finals, Game 3 (NBC), Farmer Wants a Wife (CW), Men in Trees (ABC)
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-Ratings Breakdown:
Fox led the midweek troops care of another two-hour installment of So You Think You Can Dance, which averaged a healthy 9.26 million viewers and a 3.6 rating/10 share among adults 18-49 from 8-10 p.m. Take a look at the half-hour breakdown:
So You Think You Can Dance (Fox)
8:00 p.m. Viewers: 7.93 million (#1), A18-49: 2.9/10 (#1)
8:30 p.m. Viewers: 9.15 million (#1), A18-49: 3.4/10 (#1)
9:00 p.m. Viewers: 9.92 million (#1), A18-49: 3.9/11 (#1)
9:30 p.m.: Viewers: 10.06 million (#2), A18-49: 4.0/10 (#1)
Comparably, this was right on par with the year-ago (also expanded) telecast.
Second overall in total viewers and third among adults 18-49 was CBS with its repeat combination of The Price is Right (Viewers: #2, 7.91 million; A18-49: #3t, 1.6/ 5), Criminal Minds (Viewers: #2, 9.71 million; A18-49: #3, 2.2/ 6) and CSI: NY (Viewers: #1, 9.44 million; A18-49: #1, 2.4/ 7). ABC finished just the opposite -- third in total viewers and second among adults 18-49 -- with its all original line-up of Wife Swap (Viewers: #3, 5.78 million; A18-49: #2, 2.2/ 7), Supernanny (Viewers: #3, 6.64 million; A18-49: #2, 2.6/ 7) and Men in Trees (Viewers: #2, 5.31 million; A18-49: #3, 1.6/ 5), which has returned to burn-off its final telecasts. Isn’t it sad how ABC mishandled the quirky Men in Trees?
NBC was barely on the map with game three of the NHL Stanley Cups Finals at an estimated (and fourth place) 4.46 million viewers and a 1.9/ 5 among adults 18-49 from 8-11 p.m. And two episodes (repeat and original) of the CW”s inane Farmer Wants a Wife averaged 2.45 million viewers and a 0.9/ 3 in the demo from 8-10 p.m.
Source: Nielsen Media Research data