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FOX Still Rules Roost After Nine Days of the 2008 February Sweep: After nine days of the February Sweep, FOX continues to tower above the other networks in all key measures, with an average greater than the other five networks combined in the young adult demo (FOX 10.24 vs. 5-nets 8.05) and viewership (26.913m vs. 25.287m) averages, while only slightly behind on the 5-net combo on households (FOX 13.5HH vs. 5-nets 16.6HH). This unprecedented lead over its rivals has been fueled by the enormous Super Bowl numbers in combination with the powerhouse American Idol numbers on Tuesdays and Wednesdays. After nine days, ABC holds on to second place in the demo, while CBS holds second place in households and viewership. After nine days, FOX is showing triple-digit year-over-year improvement in demo, households and viewers, with MyNetworkTV also showing significant double-digit year-over-year upward movement (seven nights only). Of the remaining networks, ABC, NBC and The CW are all showing low double-digit year-over-year slippage while CBS (last year's Super Bowl broadcaster) is showing very large year-over-year fall-off. Also of note: despite the WGA-strike addled line-ups of the six networks, after nine days the six networks are showing minor year-over-year erosion: the young adult demo is down by 6% on a year-over-year basis, households are down 7%, and viewership is down by only 3% year-over-year.
nights nights
demo web demo demo % won won
Rank web 2008 2007 chg 2008 2007
1 FOX 10.24 3.86 165% 5 3
2 ABC 2.42 3.39 -29% 2 2
3 NBC 2.27 2.97 -24% 3
4 CBS 1.93 7.67 -75% 4
5 CW 0.95 1.36 -30%
6 MNT* 0.47 0.27 76%
total 18.29 19.52 -6% 10 9
nights nights
HH web HH HH HH won won
rank web 2008 2007 chg 2008 2007
1 FOX 13.5 5.7 136% 6 2
2 CBS 5.0 12.5 -60% 2 6
3 ABC 4.6 5.8 -20% 2 1
4 NBC 4.4 5.6 -21% 1
5 CW 1.7 2.2 -22%
6 MNT* 0.8 0.5 52%
total 30.1 32.3 -7% 11 9
nights nights
viewers web viewers viewers viewers won won
rank web 2008 2007 chg 2008 2007
1 FOX 26.913 9.560 182% 4 2
2 CBS 7.508 22.646 -67% 1 6
3 ABC 7.145 9.008 -21% 2 1
4 NBC 6.827 8.587 -20% 2
5 CW 2.553 3.466 -26%
6 MNT* 1.252 0.785 60%
total 52.20 54.05 -3% 9 9
* MyNetworkTV is eight nights of data only. This years and last years numbers are based upon final Nielsen numbers, except for Friday this year which is based upon the FAST Nationals.
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quote: Originally posted by Marc Berman: Overall, Friday Night Smackdown!, which will be exiting the CW this summer, was below-average with 3.78 million viewers and a 1.1/ 3 among adults 18-49 from 8-10 p.m.
Odd drop. Are the Smackdown fans hearing their show will be dropped and trying ot boycott CW in response? That would be a really BAD idea. The fans of that show better keep watching it until WWE announces a new contract with a new network, otherwise, the show may have no where to go.
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quote: Originally posted by Obveeus: quote: Originally posted by Marc Berman: Overall, Friday Night Smackdown!, which will be exiting the CW this summer, was below-average with 3.78 million viewers and a 1.1/ 3 among adults 18-49 from 8-10 p.m.
Odd drop. Are the Smackdown fans hearing their show will be dropped and trying ot boycott CW in response? That would be a really BAD idea. The fans of that show better keep watching it until WWE announces a new contract with a new network, otherwise, the show may have no where to go.
Don't worry. Smackdown will find a home. Its the CW that will be hurting if they don't find some way to renew it.
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Smackdown will find a home. There are many networks that would benefit from a 4.5 million cheap programming show. Spike TV, MNTV, USA, EPSN, Bravo are a few that instantly come to mind. quote: Originally posted by Obveeus: quote: Originally posted by Marc Berman: Overall, Friday Night Smackdown!, which will be exiting the CW this summer, was below-average with 3.78 million viewers and a 1.1/ 3 among adults 18-49 from 8-10 p.m.
Odd drop. Are the Smackdown fans hearing their show will be dropped and trying ot boycott CW in response? That would be a really BAD idea. The fans of that show better keep watching it until WWE announces a new contract with a new network, otherwise, the show may have no where to go.
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As said last week, I would allow the PIF posters decide how I should vote on the new contract, and you overwhelmingly voted to end the strike. I will therefore vote to ratify the new contract when I am asked to do so in the next 10 days.
Luckily, I read the deal this morning, and think it's actually quite good, in fact better than I thought we'd get. I'm sure it will be embraced by a majority of the guild.
That being said, the strike should be lifted tomorrow, and I've already been told to return to work on Monday.
I'd like to thank Marc for creating this forum, I've had a lot of fun posting here, and find the variety of opinions to be fascinating. This will continue to be my ratings source every morning, but I will be way to busy to post.
Hoping to stay off the losers list,
Excited Back-to-worker
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| Posts: 176 | Location: Los Angeles | Registered: 03 January 2008 |    |
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Smackdown! will absolutely find a new home and very quickly. It's a real pity the CW lost it.
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Congrats! Best of luck in writing. If you win an award or something, be sure to thank us.  I'll be on my fifteenth screen name change by then. quote: Originally posted by bored striker: As said last week, I would allow the PIF posters decide how I should vote on the new contract, and you overwhelmingly voted to end the strike. I will therefore vote to ratify the new contract when I am asked to do so in the next 10 days.
Luckily, I read the deal this morning, and think it's actually quite good, in fact better than I thought we'd get. I'm sure it will be embraced by a majority of the guild.
That being said, the strike should be lifted tomorrow, and I've already been told to return to work on Monday.
I'd like to thank Marc for creating this forum, I've had a lot of fun posting here, and find the variety of opinions to be fascinating. This will continue to be my ratings source every morning, but I will be way to busy to post.
Hoping to stay off the losers list,
Excited Back-to-worker
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quote: Originally posted by bored striker: As said last week, I would allow the PIF posters decide how I should vote on the new contract, and you overwhelmingly voted to end the strike. I will therefore vote to ratify the new contract when I am asked to do so in the next 10 days.
Luckily, I read the deal this morning, and think it's actually quite good, in fact better than I thought we'd get. I'm sure it will be embraced by a majority of the guild.
That being said, the strike should be lifted tomorrow, and I've already been told to return to work on Monday.
I'd like to thank Marc for creating this forum, I've had a lot of fun posting here, and find the variety of opinions to be fascinating. This will continue to be my ratings source every morning, but I will be way to busy to post.
Hoping to stay off the losers list,
Excited Back-to-worker
Hey, bored striker, do you think you could give the board the 4-1-1 after tonight's meeting?
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| Posts: 3463 | Location: Los Angeles | Registered: 21 September 2006 |    |
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quote: Originally posted by Josh_Kane: I got this from Zap2it... and on Marc's data it says that the CW got 1.1 and on Zap's data, it got 1.3. Which is the real number?
Fast National ratings for Friday, Feb. 8, 2008
Friday's ratings, like last week, were closely contested but not very big. FOX edged NBC and CBS to win the title.
FOX averaged a 4.6/8 for the night, beating out NBC's 4.3 rating/8 share for the top spot. CBS posted a 4.2/7 for third. ABC, 3.2/6, came in fourth, and The CW trailed at 2.7/5.
FOX and NBC each drew a 1.9 rating in the adults 18-49 demographic. CBS was third at 1.6, and ABC and The CW tied at 1.3.
NBC's "1 vs. 100" won the 8 p.m. hour with a 4.8/9. A "Ghost Whisperer" repeat on CBS earned a 4.3/8, beating the 3.8/7 for "Bones" on FOX. A "Grey's Anatomy" rerun on ABC took fourth in households, but "Friday Night Smackdown!," 2.5/4, brought more viewers to The CW.
A "House" rerun, 5.3/9, put FOX on top at 9 p.m. CBS' "Moonlight" rerun, 3.7/6, edged NBC's "Friday Night Lights," 3.5/6, for second. The second hour of "Smackdown!" on The CW topped a "Desperate Housewives" rerun, 2.6/5, on ABC.
"Las Vegas," 4.7/8, led at 10 p.m. for NBC. "Numb3rs" scored a 4.5/8 for CBS, and "20/20" came in at 4.3/8 for ABC.
PLEASE CONFIRM it COZ I am REALLY CONFUSED!
Marc, can you confirm The CW's demo and the viewers?
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| Posts: 162 | Location: The CW Headquarters | Registered: 05 January 2008 |    |
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quote: Originally posted by mushu_jj: quote: Originally posted by Obveeus: quote: Originally posted by Marc Berman: Overall, Friday Night Smackdown!, which will be exiting the CW this summer, was below-average with 3.78 million viewers and a 1.1/ 3 among adults 18-49 from 8-10 p.m.
Odd drop. Are the Smackdown fans hearing their show will be dropped and trying ot boycott CW in response? That would be a really BAD idea. The fans of that show better keep watching it until WWE announces a new contract with a new network, otherwise, the show may have no where to go.
Don't worry. Smackdown will find a home. Its the CW that will be hurting if they don't find some way to renew it.
I don't think so (to it hurting CW if they don't find some way to renew it, I'm certain it will find a new home). Smackdown may rate well for the CW, but its per-30-second-ad rate was a paltry $27,000 this season ( see this AdAge chart). With CW programming trending towards females, SmackDown was an almost useless, time-filling property that neither delivered great advertising revenues nor viewers who were going to watch anything else on CW. The real question is what will CW do on Fridays now that it's free to be programmed? I suggest a new TGIF-esque comedy night (moving, once again, Everybody Hates Chris, The Game, and Girlfriends - if it comes back for a ninth season - to Fridays and finding something to put at 8:30pm).
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| Posts: 3463 | Location: Los Angeles | Registered: 21 September 2006 |    |
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quote: Originally posted by bored striker: As said last week, I would allow the PIF posters decide how I should vote on the new contract, and you overwhelmingly voted to end the strike. I will therefore vote to ratify the new contract when I am asked to do so in the next 10 days.
Luckily, I read the deal this morning, and think it's actually quite good, in fact better than I thought we'd get. I'm sure it will be embraced by a majority of the guild.
That being said, the strike should be lifted tomorrow, and I've already been told to return to work on Monday.
I'd like to thank Marc for creating this forum, I've had a lot of fun posting here, and find the variety of opinions to be fascinating. This will continue to be my ratings source every morning, but I will be way to busy to post.
Hoping to stay off the losers list,
Excited Back-to-worker
Bye Bored Striker *waves* I've enjoyed reading your posts and getting your perspective. Maybe you could come back during a hiatus. 
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Come into the TV Talk chat room to discuss anything TV or our forum Survivor game ( Gran Friend, there's still a spot open for you to get into it!) Cloris Leachman was dancing for joy at the 30+ participants who submitted guesses for the Thursday, October 9, 2008 edition of the PIFC Daily Game. Forum, expect Top 25 market data (including requests for Albuquerque and Fort Myers) for September 26-October 8 posted in its respective threads this weekend! Some of you have requested market data for the nights since October 9. I have "Top 25" market data (including NFL Sunday, ION network, and late night talk shows) but I will NOT post them here unless 1 of the 2 following scenarios occur:So, c'mon forum - using the words of Project Runway's Tim Gunn, let's "make it work!" Before Jeopardy's Ken Jennings, there was Thom McKee on Tic Tac Dough. Watch his amazing run on GSN weekday mornings at 9:30am/8:30am central
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