Prime-Time Ratings:
Thursday 4/10/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
Fox: 15.81 million, CBS: 15.41, NBC: 7.28, ABC: 5.46, CW: 1.94
-Adults 18-49:
Fox: 5.4 rating/14 share, CBS: 4.5/12, NBC: 3.4/ 9, ABC: 1.6/ 4, CW: 0.7/ 2
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.
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--Yesterday’s Winners:
American Idol (Fox), CSI (CBS), The Office (NBC), Without a Trace (CBS)
-Honorable Mention:
Don’t Forget the Lyrics (Fox)
-Yesterday’s Losers (Excluding Repeats):
30 Rock (NBC), Scrubs (NBC), Eli Stone (ABC)
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-Ratings Breakdown:
Fox scored a rare Thursday victory care of the live American Idol results show, with a first-place finish in both total viewers and adults 18-49. A comfortable second was CBS, followed by NBC, ABC and the CW. Don’t forget, of course, that Grey’s Anatomy on ABC does not return until April 24.
American Idol stood well above CBS’ competing Survivor: Micronesia from 8-9 p.m. as follows:
Thursday 8 p.m.
American Idol (Fox)
Viewers: 19.57 million, A18-49: 6.8 rating/19 share
Survivor: Micronesia (CBS)
Viewers: 11.68 million, A18-49: 3.8/11
The departure of Michael Johns over the expected Syesha Mercado or Carly Smithson was quite a shocker, wasn’t it? And while I am no fan of Survivor’s ousted Eliza, it would be nice to see the high and mighty Parvati leave next. What has she accomplished other than flirting with James?
Also airing in the 8 p.m. hour were NBC sitcoms My Name is Earl (Viewers: #3, 6.98 million, A18-49: 3.0/ 9) and 30 Rock (Viewers: #3, 5.72 million; A18-49: #3, 2.7/ 7), a repeat of ABC’s Desperate Housewives (Viewers: #4, 4.39 million; A18-49: #4, 1.1/ 3), and a repeat of the CW’s Smallville (Viewers: #5, 2.32 million; A18-49: #5, 0.8/ 2).
CBS mainstay CSI (Viewers: 19.93 million; A18-49: 5.7/14) topped the 9-10 p.m. competition with considerable gusto. But year-to-year (and without Grey’s Anatomy on ABC in the competitive mix) that was a decrease of 2.25 million viewers (22.18 to 19.93 million) and 15 percent among adults 18-49 (6.7/17 to 5.7/14).
Also in the 9 p.m. hour was Fox’s Don’t Forget the Lyrics (Viewers: #2, 10.91 million; A18-49: #3, 4.0/10), which got a boost out of American Idol, NBC sitcoms The Office (Viewers: #3, 9.22 million; A18-49: #2, 4.8/12) and the departing Scrubs (Viewers: #3, 6.57 million; A18-49: #3, 3.4/ 8), another repeat of Desperate Housewives on ABC (Viewersd: #4, 6.09 million; A18-49: #4, 1.8/ 5), and an encore telecast of the CW’ Supernatural (Viewers: #5, 1.70 million; A18-49: #5, 0.6/ 2). Growth for The Office out of 30 Rock of a hefty 3.50 million viewers and 78 percent among adults 18-49 makes it a “winner.” For my thoughts on last night’s episode of The Office, listen to today’s PIPodcast at
www.marcberman.tv.
CBS’ Without a Trace led the 10 p.m. hour, with a healthy 14.61 million viewers and a 3.9/11 among adults 18-49. Next was NBC’s ER (Viewers: 7.59 million; A18-49: 3.1/ 8), which will be officially exiting next season (and will include the return of Noah Wyle as Dr. John Carter for four episodes), followed by ABC’s Eli Stone (Viewers: 5.89 million; A18-49: 1.9/ 5). Look for another installment of Eli Stone this Sunday at 10 p.m. out of the return of Desperate Housewives.
Source: Nielsen Media Research data
Friday features the Miss USA 2008, so give us your predictions on total viewers and 18-49 Demo.
