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Picture of Marc Berman
Posted
Prime-Time Ratings:
Thursday 4/10/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
Fox: 15.81 million, CBS: 15.41, NBC: 7.28, ABC: 5.46, CW: 1.94

-Adults 18-49:
Fox: 5.4 rating/14 share, CBS: 4.5/12, NBC: 3.4/ 9, ABC: 1.6/ 4, CW: 0.7/ 2

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.

---------------

--Yesterday’s Winners:
American Idol (Fox), CSI (CBS), The Office (NBC), Without a Trace (CBS)

-Honorable Mention:
Don’t Forget the Lyrics (Fox)

-Yesterday’s Losers (Excluding Repeats):
30 Rock (NBC), Scrubs (NBC), Eli Stone (ABC)

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-Ratings Breakdown:
Fox scored a rare Thursday victory care of the live American Idol results show, with a first-place finish in both total viewers and adults 18-49. A comfortable second was CBS, followed by NBC, ABC and the CW. Don’t forget, of course, that Grey’s Anatomy on ABC does not return until April 24.

American Idol stood well above CBS’ competing Survivor: Micronesia from 8-9 p.m. as follows:

Thursday 8 p.m.
American Idol (Fox)
Viewers: 19.57 million, A18-49: 6.8 rating/19 share

Survivor: Micronesia (CBS)
Viewers: 11.68 million, A18-49: 3.8/11

The departure of Michael Johns over the expected Syesha Mercado or Carly Smithson was quite a shocker, wasn’t it? And while I am no fan of Survivor’s ousted Eliza, it would be nice to see the high and mighty Parvati leave next. What has she accomplished other than flirting with James?

Also airing in the 8 p.m. hour were NBC sitcoms My Name is Earl (Viewers: #3, 6.98 million, A18-49: 3.0/ 9) and 30 Rock (Viewers: #3, 5.72 million; A18-49: #3, 2.7/ 7), a repeat of ABC’s Desperate Housewives (Viewers: #4, 4.39 million; A18-49: #4, 1.1/ 3), and a repeat of the CW’s Smallville (Viewers: #5, 2.32 million; A18-49: #5, 0.8/ 2).

CBS mainstay CSI (Viewers: 19.93 million; A18-49: 5.7/14) topped the 9-10 p.m. competition with considerable gusto. But year-to-year (and without Grey’s Anatomy on ABC in the competitive mix) that was a decrease of 2.25 million viewers (22.18 to 19.93 million) and 15 percent among adults 18-49 (6.7/17 to 5.7/14).

Also in the 9 p.m. hour was Fox’s Don’t Forget the Lyrics (Viewers: #2, 10.91 million; A18-49: #3, 4.0/10), which got a boost out of American Idol, NBC sitcoms The Office (Viewers: #3, 9.22 million; A18-49: #2, 4.8/12) and the departing Scrubs (Viewers: #3, 6.57 million; A18-49: #3, 3.4/ 8), another repeat of Desperate Housewives on ABC (Viewersd: #4, 6.09 million; A18-49: #4, 1.8/ 5), and an encore telecast of the CW’ Supernatural (Viewers: #5, 1.70 million; A18-49: #5, 0.6/ 2). Growth for The Office out of 30 Rock of a hefty 3.50 million viewers and 78 percent among adults 18-49 makes it a “winner.” For my thoughts on last night’s episode of The Office, listen to today’s PIPodcast at www.marcberman.tv.
CBS’ Without a Trace led the 10 p.m. hour, with a healthy 14.61 million viewers and a 3.9/11 among adults 18-49. Next was NBC’s ER (Viewers: 7.59 million; A18-49: 3.1/ 8), which will be officially exiting next season (and will include the return of Noah Wyle as Dr. John Carter for four episodes), followed by ABC’s Eli Stone (Viewers: 5.89 million; A18-49: 1.9/ 5). Look for another installment of Eli Stone this Sunday at 10 p.m. out of the return of Desperate Housewives.

Source: Nielsen Media Research data


 
Posts: 11458 | Registered: 18 September 2006Reply With QuoteReport This Post
Picture of TV-aholic
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Come join the fun and play the PI Feddback Challenge Daily Game.

Guess the Ratings for a different show each day. Just follow the instructions from the image link on the right.

Friday features the Miss USA 2008, so give us your predictions on total viewers and 18-49 Demo.















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Posts: 21963 | Location: tvaholics.blogspot.com | Registered: 20 September 2006Reply With QuoteReport This Post
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Great episode of The Office.

Lousy ratings for 30 Rock.

Not much more to say, is there?

Well, I'm guessing we'll find something.

Wink
 
Posts: 8032 | Registered: 18 October 2006Reply With QuoteReport This Post
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YES! The Office tied it's second highest demo ratings this season, coming back just as strong as it left. Sweet.

30 Rock's number were indeed lousy, but actually it was only off it's season average by .2

Considering it had to go up against the second half of the Idol results show, i would say that actually could have been a lot worse. If the ratings don't improve it could spell trouble, tho.

ER is just simply crashing and burning. Lower than a Scrubs lead-in in the demo??

Does anyone else realize that Grey's Anatomy gets higher demo #s on thur. nights than American Idol does? Hmmm...

I know it's in that more valuable 9pm slot vs Idol's 8pm, but still...
 
Posts: 209 | Registered: 26 March 2008Reply With QuoteReport This Post
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The Office is the only comedy on NBC that does halfway decent, and it still doesn't get 10 mil viewers.

Survivor is really starting to fall now.

How the heck did 30 Rock get renewed?
 
Posts: 284 | Registered: 10 November 2006Reply With QuoteReport This Post
Picture of TV-aholic
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quote:
30 Rock (Viewers: #3, 5.72 million; A18-49: #3, 2.7/ 7),

Isn't it wonderful that we are getting a 3rd season of this. Roll Eyes

I don't get why NBC continues to air this show. its Demo isn't even that good.


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Posts: 21963 | Location: tvaholics.blogspot.com | Registered: 20 September 2006Reply With QuoteReport This Post
Posted Hide Post
quote:
How the heck did 30 Rock get renewed?


Hillary has a lot of pull at NBC?

Nah, probably not.

Wink
 
Posts: 8032 | Registered: 18 October 2006Reply With QuoteReport This Post
Posted Hide Post
quote:
Originally posted by TV-aholic:
quote:
30 Rock (Viewers: #3, 5.72 million; A18-49: #3, 2.7/ 7),

Isn't it wonderful that we are getting a 3rd season of this. Roll Eyes

I don't get why NBC continues to air this show. its Demo isn't even that good.


Unfortunately for NBC, those demo numbers arn't bad for them... check out how many of their other shows did in the demo this week. It's pretty grisly.
 
Posts: 209 | Registered: 26 March 2008Reply With QuoteReport This Post
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NBC can't cancel 30 Rock--they'd probably like to, but they can't. They have to give it another season, like FOX gave Arrested Development another season. Certain shows just get annointed by the critics, and the media, and they're watched by all the people network heads meet at parties, and they catch all kinds of crap from these people when they cancel these shows, so they keep putting it off. But the time comes when they just can't put it off any longer.

30 Rock gets one more season to prove that Tina Fey is actually not all that funny. Cute, yes. Smart, yes. Funny, no. Oh wait, she also has that surrogate mother comedy coming out. Oh baby, what a hit that shall be. Roll Eyes
 
Posts: 8032 | Registered: 18 October 2006Reply With QuoteReport This Post
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Survivor only dropped becuase Idol was on. It should rebound next week. Its numbers are still good enough for an honorable mention.
ER and Earl belong on the loser list in my opinion. A 3.0 shouldn't guarantee being left off the list.

quote:
Originally posted by crateriko:
The Office is the only comedy on NBC that does halfway decent, and it still doesn't get 10 mil viewers.

Survivor is really starting to fall now.

How the heck did 30 Rock get renewed?
 
Posts: 304 | Registered: 04 May 2007Reply With QuoteReport This Post

Picture of Marc Berman
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I think it is safe to say that I will now be watching The Office every week. I reallyn got hooked last night.


 
Posts: 11458 | Registered: 18 September 2006Reply With QuoteReport This Post
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Maybe it's just me but it cracks me up to see that Scrubs ratings went up from their last episode while ERs ratings went down.
 
Posts: 37 | Registered: 04 April 2007Reply With QuoteReport This Post
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NBC Comedies: Aside from the Office, which is a modest hit (but no where near breakout hit), the NBC comedies ratings are not positive. ER continues its free fall. The show really needed to end this season. Next year I predict dippages into the 6 million viewer range at least once.

CBS: Considerable declines against nothing in terms of competition. Even Idol wasn't that strong this week.

Fox: Idol was down but still strong for not airing on its regular night and time. DTFL certainly benefited.

ABC: Kind of suprised Eli Stone didn't grow out of its lead in. I hope it has good results this upcoming Sunday at 10 behind Housewives. I think it needs at least 10 million to have any shot at returning.




 
Posts: 17724 | Registered: 23 September 2006Reply With QuoteReport This Post
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I banged on WAT last week, more for the quality of the show than the ratings.

So to be fair I'll show a comparison pointing to good retention from last week

4/3 Finals

CSI - 20.58, 5.9
WAT - 15.20, 3.9

4/10 Just Posted

CSI - 19.93, 5.7
WAT - 14.61, 3.9

***********

Also, even at this late stage, ER can produce better eps than it offered last nite
 
Posts: 2846 | Location: Western Pennsylvania | Registered: 13 December 2006Reply With QuoteReport This Post
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quote:
Originally posted by pisher:
Great episode of The Office.
You just mean above average, right? Wink

Oh, and Scrubs outrated MNIE in the demo. Wink

Survivor...it always dips against AI, but overall, the series is still strong.


 
Posts: 406 | Location: Arkansas | Registered: 25 January 2008Reply With QuoteReport This Post
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