Prime Time Ratings:
Monday 4/23/07
The following results are based on the fast national ratings (Live Plus Same Day data)
-Total Viewers:
ABC: 14.07 million, CBS: 11.89, NBC: 9.96, Fox: 7.46, CW: 2.58
-Adults 18-49:
ABC: 4.1 rating/11 share, NBC: 3.9/10, CBS: 3.8/10, Fox: 2.8/ 8, CW: 1.2/ 3
----------
-Yesterday’s Winners:
Dancing With the Stars (ABC), Heroes (NBC), The King of Queens (CBS), CSI: Miami (CBS)
-Honorable Mention:
Deal or No Deal (NBC), Two and a Half Men (CBS), 24 (Fox)
-Yesterday’s Losers (excluding repeats):
Drive (Fox), Everybody Hates Chris (CW), All of Us (CW), Girlfriends (CW), The Game (CW), The Real Wedding Crashers (NBC)
Note: The individual show results are posted after the analysis courtesy of TravisYanin.
----------
-Ratings Breakdown:
Led by the addictive Dancing With the Stars, ABC opened the week on a winning note with an advantage over the No. 2 network (CBS in total viewers; NBC among adults 18-49) of 2.18 million viewers and five percent in the demo. Fox was fourth in both categories, followed by lagging The CW in the distant No. 5 spot.
Dancing With the Stars was the most-watched show of the evening, with 18.66 million viewers (and a 4.9 rating/13 share among adults 18-49) from 8-9:30 p.m. Take a look at the half-hour breakdown:
Dancing With the Stars
8:00 p.m. Viewers: 16.45 million, A18-49: 4.1 rating/13 share
8:30 p.m. Viewers: 19.15 million, A18-49: 5.0/14
9:00 p.m. Viewers: 20.39 million, A18-49: 5.5/13
Second in the 8 p.m. hour behind Dancing With the Stars was NBC’s Deal or No Deal at a healthy 10.84 million viewers and a 3.3/10 among adults 18-49. Next were CBS comedies How I Met Your Mother (Viewers: 6.20 million; A18-49: 2.3/ 7), which was a repeat, and The New Adventures of Old Christine (Viewers: 6.93 million; A18-49: 2.4/ 7), followed by Fox’s stalled Drive (Viewers: 4.60 million; A18-49: 1.8/ 5), and CW comedies Everybody Hates Chris (Viewers: 3.01 million; A18-49: 1.3/ 4) and All of Us (Viewers: 2.40 million; A18-49: 1.1/ 3).
Dancing With the Stars, of course, took the 9 p.m. half hour, with 20.39 million viewers and a 5.5/13 among adults 18-49. Combined with the first half hour of another 90-minute edition of The Bachelor: An Officer and a Gentleman (Viewers: #4, 10.56 million; A18-49: #4, 3.5/ 8), ABC averaged a dominant 15.47 million viewers and a 4.5/11 in the demo in the 9 p.m. hour. Also airing from 9-10 p.m. were CBS’ Two and a Half Men (Viewers: #2, 12.23 million; A18-49: #3, 3.9/10) and soon-to-conclude The King of Queens (Viewers: #1, 12.50 million; A18-49: #2, 4.1/10), NBC’s Heroes (Viewers: #3, 11.98 million; A18-49: #1, 5.3/13), Fox’s 24 (Viewers: #4, 10.31 million; A18-49: #4, 3.9/10), and The CW’s Girlfriends (Viewers: #5, 2.40 million; A18-49: #5, 1.2/ 3) and The Game (Viewers: #5, 2.51 million; A18-49: #5, 1.1/ 3). As predicted, Heroes won the hour among adults 18-49, but 24 deserves an “honorable mention” for building out of Drive by 5.71 million viewers and 117 percent among adults 18-49.
In series-premiere news, NBC comedy/reality hybrid The Real Wedding Crashers opened at a disappointing (and last-place) 7.05 million viewers and a 3.1/ 8 among adults 18-49 at 10 p.m. Comparably, retention out of the second half-hour of Heroes (Viewers: 12.24 million; A18-49: 5.4/13 at 9:30 p.m.) was just 58 percent in viewers and 57 percent among adults 18-49. But this was, however, an improvement over the final episode of former occupant The Black Donnellys on April 2 (Viewers: 5.30 million; A18-49: 2.0/ 5).
First at 10 p.m., of course, was CBS’ veteran CSI: Miami (Viewers: 16.73 million; A18-49: 5.1/14), followed by the 10-11 p.m. portion of ABC’s long-in-the-tooth The Bachelor: An Officer and a Gentleman at 8.93 million viewers and a 3.4/ 9 among adults 18-49. Overall, The Bachelor averaged 9.47 million viewers and a 3.4/ 9 from 9:30-11 p.m. Although ABC will argue there is still an audience, retention for The Bachelor out of the last half-hour of Dancing With the Stars was just 46 percent in viewers and 62 percent among adults 18-49. ABC can do better out of mega-hit Dancing With the Stars.
----------
Dancing with the Stars
- 18.664 million viewers
- 12.4/20 HH
- 4.9/13 A18-49
The Bachelor
- 9.471 million viewers
- 6.7/11 HH
- 3.4/9 A18-49
How I Met Your Mother (R)
- 6.202 million viewers
- 4.0/7 HH
- 2.3/7 A18-49
Old Christine
- 6.933 million viewers
- 4.5/7 HH
- 2.4/7 A18-49
Two and a Half Men
- 12.229 million viewers
- 7.9/12 HH
- 3.9/10 A18-49
King of Queens
- 12.499 million viewers
- 8.1/12 HH
- 4.1/10 A18-49
CSI: Miami
- 16.726 million viewers
- 10.9/18 HH
- 5.1/14 A18-49
Deal or No Deal
- 10.844 million viewers
- 7.1/11 HH
- 3.3/10 A18-49
Heroes
- 11.984 million viewers
- 7.2/11 HH
- 5.3/13 A18-49
The Real Wedding Crashers (premiere)
- 7.051 million viewers
- 4.5/7 HH
- 3.1/8 A18-49
Drive
- 4.601 million viewers
- 2.9/5 HH
- 1.8/5 A18-49
24
- 10.314 million viewers
- 6.3/10 HH
- 3.9/9 A18-49
Everybody Hates Chris
- 3.007 million viewers
- 1.9/3 HH
- 1.3/4 A18-49
- 1.3/4 A18-34
All of Us
- 2.403 million viewers
- 1.6/2 HH
- 1.1/3 A18-49
- 1.3/4 A18-34
Girlfriends
- 2.508 million viewers
- 1.7/2 HH
- 1.2/3 A18-49
- 1.3/3 A18-34
The Game
- 2.663 million viewers
- 1.8/3 HH
- 1.1/3 A18-49
- 1.3/3 A18-34
Source: Nielsen Media Research data
