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Originally posted by Obveeus:
I think they call them iTune sales because the revenue doesn't need to rely on advertisers. If the networks/studios/etc... could get all their money directly without having to rely on the advertiser 'middleman', they most certainly would do so.

Does iTunes sales benefit the network or does the production studios benefit from the iTunes sales? Also I believe that living viewing advertisement revenues are much higher than iTunes sales revenue. Apple pays a set value for the license to the studios rather than the network television. So iTunes sale doesn't directly equate living viewing for the network.