Prime-Time Ratings:
Wednesday 1/09/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
NBC: 11.31 million, CBS: 10.77, ABC: 7.61, Fox: 3.89, CW: 2.07

-Adults 18-49:
NBC: 3.1 rating/8 share, ABC and CBS: 3.0/ 8 each, Fox: 1.4/ 4, CW: 0.9/ 2

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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.

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-Yesterday’s Winners:
Deal or No Deal (NBC), Criminal Minds (CBS), Supernanny (ABC), CSI: NY (CBS), Law & Order (NBC)

-Yesterday’s Losers (Excluding Repeats):
Power of 10 (CBS), Crowned: The Mother of All Beauty Pageants (CW), Cashmere Mafia (ABC)

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-Ratings Breakdown:
NBC led the Wednesday troops, with an overall first-place finish in total viewers and adults 18-49 as a result of Deal or No Deal (Viewers: #1, 13.32 million; A18-49: #1, 3.5 rating./10 share), the return of Law & Order: Criminal Intent (Viewers: #2, 9.57 million; A18-49: #3, 2.6/ 7), which currently airs on USA Network, and Law & Order (Viewers: #2, 11.05 million; A18-49: #2, 3.2/ 9).

In the battle of the 8-9 p.m. game shows, CBS’ Power of 10 cannot compare to Deal or No Deal. Take a look:

Wednesday 8-9 p.m.
Deal or No Deal (NBC) – Viewers: 13.32 million (#1), A18-49: 3.5/10 (#1)
Power of 10 (CBS) – Viewers: 6.12 million (#3), A18-49: 1.8/ 5 (#3)

CBS’ underrated Criminal Minds rose to a dominant 14.59 million viewers and a 3.9/10 among adults 18-49 at 9 p.m. (the most-watched show of the evening, in fact). But lead-out CSI: NY (Viewers: #1, 11.59 million; A18-49: #1, 3.5/10 at 10 p.m.) has seen its advantage deteriorate opposite Law & Order.

ABC’s Supernanny was the stand-out last night, with 8.88 million viewers (#3) and a second-place 3.7/ 9 among adults 18-49 from 9-10 p.m. Comparably, that built from lead-in Wife Swap (Viewers: #2, 7.80 million; A18-49: #2, 3.0/ 9 at 8 p.m.) by 1.08 million viewers and 23 percent among adults 18-49. The 10 p.m. time period debut of drama Cashmere Mafia was a disappointment, however with just 6.16 million viewers and a 2.3/ 6 in the demo. Could this be a sign of gloom for NBC’s upcoming The Lipstick Jungle?

Fox aired two repeats each of Back to You (Viewers: #4, 4.22 million; A18-49: #4, 1.5/ 4 from 8-9 p.m.) and ‘Til Death (Viewers: #4, 3.57 million; A18-49: #4, 1.4/ 4 from 9-10 p.m.), a personal favorite of mine care of the flawless chemistry between Brad Garrett and Joely Fisher. And the CW capped off the evening with the ludicrous Crowned: The Mother of all Beauty Pageants (Viewers: #5, 1.80 million; A18-49: #5, 0.8/ 2) and Gossip Girl (Viewers: #5, 2.34 million; A18-49: #5, 1.1/ 3). Gossip Girl posted its best ratings in five weeks in total viewers, adults 18-34 (1.5/4), women 18-34 (2.1/6), women 18-49 (1.6/4) and aforementioned adults 18-49. And Gossip Girl rose to its best teen (1.8/6) and female teen (3.2/11) ratings since Nov. 28, 2007.

Source: Nielsen Media Research data

quote:

Wednesday 8-9 p.m.
Deal or No Deal (NBC) – Viewers: 13.32 million (#1), A18-49: 3.5/10 (#1)
Power of 10 (CBS) – Viewers: 6.12 million (#3), A18-49: 1.8/ 5 (#3)

I know theres not many options, but CBS needs to move Power of 10 AWAY from DOND. Perhaps a Friday aring (9pm) or Tuesdays at 9pm, would help it out a little more.

quote:

But lead-out CSI: NY (Viewers: #1, 11.59 million; A18-49: #1, 3.5/10 at 10 p.m.) has seen its advantage deteriorate opposite Law & Order.

The More Established L&O did take a chunk out of CSI:NY. The little Hiatus of L&O only wet the appetite of the viewers and now they want a little more L&O than CSI. But once Repeats are running for both, CSI:NY should be a little more dominate.

As I mentioned earlier in another thread, I do not think there is a reason to boast about Gossip Girls improvement from Crowned. Of course GG is going to grow out of Crowned, which is the worst show on network TV.

ETA: Had the ratings been better than just in the low to mid-2million mark, than that would be an improvement. But I guess since this is the CW, any improvement is better than none. Always appreciate your ratings analysis Marc!!

Peace!!

quote:

Originally posted by TV-aholic:

quote:

Wednesday 8-9 p.m.
Deal or No Deal (NBC) – Viewers: 13.32 million (#1), A18-49: 3.5/10 (#1)
Power of 10 (CBS) – Viewers: 6.12 million (#3), A18-49: 1.8/ 5 (#3)

I know theres not many options, but CBS needs to move Power of 10 AWAY from DOND. Perhaps a Friday aring (9pm) or Tuesdays at 9pm, would help it out a little more.

I think, like NBC's "Singing Bee", it's a show that's going to do best in the summertime. It's demos are too low during the regular season.

POWER OF 10...we can not definatly conclude was a summer fad. I thought maybe the ratings would improve in week 2 but...

Hopefully BIG BROTHER 9 won't suffer a similar fate.

CASHMERE MAFIA...I know you aren't suppose to jusge a book by its cover or a show by its name but...the name is so silly sounding (think VIVA LAUGHLIN) that I wonder if that might actually be preventing people from tuning in.

quote:

Originally posted by A.C.:
POWER OF 10...we can not definatly conclude was a summer fad. I thought maybe the ratings would improve in week 2 but...

Hopefully BIG BROTHER 9 won't suffer a similar fate.

CASHMERE MAFIA...I know you aren't suppose to jusge a book by its cover or a show by its name but...the name is so silly sounding (think VIVA LAUGHLIN) that I wonder if that might actually be preventing people from tuning in.

"Big Brother" is a pretty marginally rated series, even for summertime, isn't it? I don't think it starts scoring well until you get to the last few weeks of the show. If it doesn't do well, CBS is going to be stuck with a lot of low-rated hours during the week...isn't it running 3 times a week?

I think BB will do OK Tues and Sun. It will struggle Wed, though... against Idol and Deal or No Deal.

Cashmere Mafia is dead.

of the 8,9 and 10 pm slots, Cashmere had the toughest competition.

quote:

Originally posted by KSO:
Cashmere Mafia is dead.

Wow!!! NBC must be thanking the gods right about now. They certainly are on a roll. I'm sure that they wish this strike could last a little longer. lol

Gossip Girl was surprisingly really good last night. I wish more people could've tuned in.

Unfortunately for the CW, they'll continue to air "Crowned", as they have nothing to replace it with. I mean, shoot, they could do better with reruns of "Gilmore Girls".

I agree that PO10 is suffering from DOND-itis & would do better elsewhere. It's not really too bad a show.

quote:

Originally posted by vlis:
of the 8,9 and 10 pm slots, Cashmere had the toughest competition.

quote:

Originally posted by KSO:
Cashmere Mafia is dead.

Yes it did, but it still has been rejected, for the most part, by viewers. Its two previous airings have shown that.

Not disagreeing, but it did face CSI and L&O. I think the title turns people off. It's too "inside" LOL

quote:

Originally posted by KSO:
Cashmere Mafia is dead.