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Picture of Marc Berman
Posted
Prime-Time Ratings:
Thursday 2/14/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 11.24 million, ABC: 9.22, NBC: 9.09, Fox: 3.90, CW: 3.30

-Adults 18-49:
ABC: 3.5 rating/10 share, CBS and NBC: 3.2/ 9 each, Fox and CW: 1.4/ 4 each

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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.

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-Yesterday’s Winners:
Survivor: Micronesia (CBS), Deal or No Deal (NBC), Lost (ABC)

-Fading Fast:
Smallville (CW)

-Yesterday’s Losers:
The 39th Annual NAACP Image Awards (Fox), Lipstick Jungle (NBC), Eli Stone (ABC)

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-Ratings Breakdown:
It was a night of split leadership on this third Thursday of the Feb. 2008 sweeps, with CBS the most watched network and ABC No. 1 among adults 18-49. The Eye net’s Survivor: Micronesia led the 8 p.m. hour, with 13.12 million viewers and a 4.5 rating/13 share among adults 18-49. But comparably that only managed to beat NBC’s competing Deal or No Deal (Viewers: #2, 12.04 million; A18-49: #2, 3.4/10) by 1.08 million viewers, and the year-ago edition set in Fiji averaged a healthier 16.08 million viewers and a 5.6/15 in the demo. Deal or No Deal, in fact, led the 8:30 p.m. half-hour in viewers. Take a look at the break down:

Survivor: Micronesia (CBS)
8:00 p.m. - Viewers: 12.98 million (#1), A18-49: 4.4/13 (#1)
8:30 p.m. - Viewers: 13.25 million (#2), A18-49: 4.6/13 (#1)

Deal or No Deal (NBC)
8:00 p.m. – Viewers: 10.63 million (#2), A18-49: 2.9/ 9 (#2)
8:30 p.m. – Viewers: 13.45 million (#1), A18-49: 3.9/11 (#2)

Also at 8 p.m. was a repeat of ABC’s Lost (Viewers: #3, 6.21 million; A18-49: #3, 2.0/ 6), which features ongoing text commentary at the bottom of the screen, The 39th Annual NAACP Image Awards on Fox (Viewers: #4, 3.90 million; A18-49: #4t, 1.4/ 4 from 8-10 p.m.) and the CW’s Smallville (Viewers: #5, 3.67 million; A18-49: #4, 1.5/ 4). Compared to the year-ago evening, this original edition of Smallville dipped by a hefty 1.07 million viewers (4.76 to 3.67 million) and 21 percent among adults 18-49 (1.9/ 5 to 1.5/ 4). If the CW was in better shape, Smallville would probably conclude this spring.

ABC’s very confusing Lost won the 9 p.m. hour, with 13.62 million viewers and a 5.7/15 among adults 18-49. Also airing from 9-10 p.m. was a repeat of CBS’ CSI (Viewers: #2, 10.96 million; A18-49: #3, 2.9/ 8), NBC’s Celebrity Apprentice (Viewers: #3, 9.09 million; A18-49: #2, 3.7/10), the second half of the aforementioned 39th Annual NAACP Image Awards on Fox (Viewers: #4, 3.98 million; A18-49: #4, 1.4/ 4), and the CW’s Supernatural (Viewers: #5, 2.94 million; A18-49: #5, 1.2/ 3). As for Celebrity Apprentice, no matter how obnoxious Piers Morgan is (and he is indeed no bargain), fame seeker Omarosa is considerably worse.

Tied for first at 10 p.m. was a repeat of CBS’ Without a Trace (Viewers: #1, 9.63 million; A18-49: #3, 2.3/ 7) and week three of quirky ABC drama Eli Stone (Viewers: #2, 7.82 million; A18-49: #1, 2.8/ 8). Week two of NBC Sex and the City-wannabe Lipstick Jungle dipped to 6.13 million viewers (#3) and a 2.5/ 7 among adults 18-49 (#2). Compared to one week earlier (Viewers: 7.54 million; A18-49: 2.9/ 8 on Feb. 7), Lipstick Jungle was down by 1.41 million viewers and 14 percent in the demo after its already disappointing start.

Retention for Lipstick Jungle out of Celebrity Apprentice was 67 percent in total viewers and 68 percent among adults 18-49; while Eli Stone out of Lost was just 57 percent in total viewers and 49 percent in the demo.

Source: Nielsen Media Research data


Listen to my most current webcast, A History of Family Friendly Programming, at http://www.nielsencast.com/ws/content_display/event/e3i...6db3aee2f28dccba32af
 
Posts: 6738 | Registered: 18 September 2006Reply With QuoteEdit or Delete MessageReport This Post
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Lost will be back up to 14mil next week.

Ouch for Eli Stone.

Good retention for Supernatural.

Do you have the half hour numbers for Lost please ,Marc... and Supernatural if possible?

Thanks. Smiler



 
Posts: 153 | Registered: 11 October 2007Reply With QuoteEdit or Delete MessageReport This Post
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Marc, if you have a chance, would you mind posting the half-hour breakdowns for both SV and SN, please? Thanks.

Peace!!
 
Posts: 902 | Registered: 10 November 2006Reply With QuoteEdit or Delete MessageReport This Post
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I'm not going to comment on Lost's numbers cause there are a lot of Lost fans here and i bet they'll bring yhe Valentine's Day excuse (it seems Lost fans are very similar to PD fans, and remember PD went down even after the holiday episode)

But i'm going to say good bye to ES. Which is too bad cause i strangeley find this show entertainig
 
Posts: 2408 | Registered: 11 November 2006Reply With QuoteEdit or Delete MessageReport This Post
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quote:
Originally posted by robert:
I'm not going to comment on Lost's numbers cause there are a lot of Lost fans here and i bet they'll bring yhe Valentine's Day excuse (it seems Lost fans are very similar to PD fans, and remember PD went down even after the holiday episode)

But i'm going to say good bye to ES. Which is too bad cause i strangeley find this show entertainig



Hmm... I take it you noticed the PD banner in my sig?
And actually, if you remember, it rebound the week after both holiday episodes.
And no, I wont blame it entirely on Valentines. 13/14 mil is it's core. It'll more likely go up slightly than down again next week.



 
Posts: 153 | Registered: 11 October 2007Reply With QuoteEdit or Delete MessageReport This Post
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Eli Stone was a loser from Day One--thanks for making it official, Marc. Smiler

I'm not hating this season of Lost so far, but I'm not really loving it either. It's watchable, but it's just getting to be too much of a grind, going through the same tired paces, over and over. Yes, Sayid and Desmond are actually getting off the island (we'll see if Desmond is one of The Oceanic Six--hey, do they do weddings?).

Having been keeping us guessing about where the island is, they're now implying the real question may be WHEN. In other words, some kind of time warp. But that's not a startling enough revelation to make us wait months for it. I mean, C'MON--I watched Land of the Lost on Saturday mornings when I was a kid. What's the big deal here? S***t or get off the damn pot, people.

My problem with Lost has always been that they had a good story that simply didn't need so many episodes to tell it. So they have to keep adding on stuff, and it dilutes the impact of the revelations.

But that being said, I've yet to see a bad Sayid-centric episode--which begs the question--why do they do so few of them? I mean, he should at least get as many as Kate.

This is all reminding me of last season--in that last season people kept yelling here about how Lost was better than ever, it was BACK baby, and the ratings were bound to go up.

And please note, last week Lost had over 15mil viewers, and a 6.4 in the demo.

They are not answering the questions people want to see answered. They are asking new questions people don't care about "Who are the Oceanic Six?" So far, they've been Jack, Kate, Hurley, and Sayid. Wow. Shocksville. I know the underlying question is "Which of the main characters is either dead or still on the island", but honestly, that's just not the question we need answered. It's a question they made up to keep us around while they decide when to answer the real questions.

Anyway, I'm still watching, apparently.

I'm one of the Oceanic 13.62 million. And falling.

Wink
 
Posts: 4455 | Registered: 18 October 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by robert:
I'm not going to comment on Lost's numbers cause there are a lot of Lost fans here and i bet they'll bring yhe Valentine's Day excuse (it seems Lost fans are very similar to PD fans, and remember PD went down even after the holiday episode)


To be fair, Lost's numbers did go down last year for Valentine's Day...granted, they didn't go back up after that...
 
Posts: 444 | Registered: 05 November 2007Reply With QuoteEdit or Delete MessageReport This Post
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quote:
Originally posted by Marc Berman:
Week two of NBC Sex and the City-wannabe Lipstick Jungle dipped to 6.13 million viewers (#3) and a 2.5/ 7 among adults 18-49 (#2). Compared to one week earlier (Viewers: 7.54 million; A18-49: 2.9/ 8 on Feb. 7), Lipstick Jungle was down by 1.41 million viewers and 14 percent in the demo after its already disappointing start.


So when NBC fired the developers because they wanted to take this thing in a "new direction," what direction did they have in mind? An unwatchable one? Maybe Eileen Heisler and DeAnn Heline aren't exactly power players, but come on, Oliver Goldstick? Could they have gotten a bigger hack to run this poor show into the ground? You'd figure somebody at NBC had to have known this ahead of time, seeing as they were the ones who cancelled his even more unwatchable "Inconceivable" after 2 episodes.

Now if they had called it "Lipstick Lesbos," it might've had a shot.


--
pearl clutcher-free since 2008
 
Posts: 706 | Registered: 01 January 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by Riff Rafferty:
quote:
Originally posted by Marc Berman:
Week two of NBC Sex and the City-wannabe Lipstick Jungle dipped to 6.13 million viewers (#3) and a 2.5/ 7 among adults 18-49 (#2). Compared to one week earlier (Viewers: 7.54 million; A18-49: 2.9/ 8 on Feb. 7), Lipstick Jungle was down by 1.41 million viewers and 14 percent in the demo after its already disappointing start.


So when NBC fired the developers because they wanted to take this thing in a "new direction," what direction did they have in mind? An unwatchable one? Maybe Eileen Heisler and DeAnn Heline aren't exactly power players, but come on, Oliver Goldstick? Could they have gotten a bigger hack to run this poor show into the ground? You'd figure somebody at NBC had to have known this ahead of time, seeing as they were the ones who cancelled his even more unwatchable "Inconceivable" after 2 episodes.

Now if they had called it "Lipstick Lesbos," it might've had a shot.


There is no direction. There is no premise.
 
Posts: 1379 | Location: Western Pennsylvania | Registered: 13 December 2006Reply With QuoteEdit or Delete MessageReport This Post
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quote:
Originally posted by Holly:
To be fair, Lost's numbers did go down last year for Valentine's Day...granted, they didn't go back up after that...

Valentine's Day is as good of a day as any to realize there are many things in life more entertaining than watching Lost. The show may soon be down to Heroes level (it is already there in the demo), if it can't do better against a repeat of CSI.

And the repeat at 8pm did poorly as well.
quote:
Originally posted by Riff Rafferty:
So when NBC fired the developers because they wanted to take this thing in a "new direction," what direction did they have in mind? An unwatchable one? Maybe Eileen Heisler and DeAnn Heline aren't exactly power players, but come on, Oliver Goldstick? Could they have gotten a bigger hack to run this poor show into the ground?

I hear JJ Abrams was available, but he's already working on another show for NBC.


-------
Fan of: House, Battlestar Galactica, Dexter, 30 Rock, The Wire
 
Posts: 475 | Location: NYC | Registered: 02 November 2007Reply With QuoteEdit or Delete MessageReport This Post
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Yes, but the demographic that watches Lost was in somewhat Valentine mode. This is another reason you have a DVR penetration at 20% or 22% from last year. Once you add the DVR numbers, you should see LOST over 15 million Viewers easily. I guess, we have to wait for actual DVR +7 days numbers to see how lost is doing. Secondly, let's see what LOST does next Thursday.
 
Posts: 40 | Registered: 12 April 2007Reply With QuoteEdit or Delete MessageReport This Post
Picture of Chimera
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I don't see LOST going any lower than this in either viewers or the demo. I agree that its live+7 will be high, and even higher than normal due to Valentine's day.

And no one expects the repeats @ 8pm to do better than that -- I mean 6 million viewers and 2.0 in the demo is better than most of the stuff any of the networks have during the week, and LOST had been known for historically, dramatically low repeat numbers due to their serial nature. I think ABC is more than happy with those repeat numbers.
 
Posts: 1712 | Registered: 20 January 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by pisher:
They are not answering the questions people want to see answered. They are asking new questions people don't care about "Who are the Oceanic Six?" So far, they've been Jack, Kate, Hurley, and Sayid. Wow. Shocksville. I know the underlying question is "Which of the main characters is either dead or still on the island", but honestly, that's just not the question we need answered. It's a question they made up to keep us around while they decide when to answer the real questions.

It only took you four seasons to realize this? An even bigger shocker then: we won't learn the true nature of the Island and the Monster (original mysteries of the pilot) before the last couple of episodes, and the explanation will be a letdown.

That leaves three seasons of bad storytelling, "mythology" filler and action movie cliches. The actors and the setting really save this show from complete mediocrity.
quote:
Originally posted by Chimera:
And no one expects the repeats @ 8pm to do better than that -- I mean 6 million viewers and 2.0 in the demo is better than most of the stuff any of the networks have during the week, and LOST had been known for historically, dramatically low repeat numbers due to their serial nature. I think ABC is more than happy with those repeat numbers.

Yes, but only because of the strike.


-------
Fan of: House, Battlestar Galactica, Dexter, 30 Rock, The Wire
 
Posts: 475 | Location: NYC | Registered: 02 November 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by Bruce:
There is no direction. There is no premise.


Well, it has the usual Candace Bushnell premise... all women are sluts who will spread their legs whenever a man comes within a 50 mile radius. Or, as "Mad TV" put it, "Whore! Whore! Whore!"

The cinematography, underscore and the main titles are all very solid. It's a shame that's all wasted on such craptastic scripts. And why aren't Shields, Raver and Price playing lesbians? I mean, they're practically scissoring each other in the promos.


--
pearl clutcher-free since 2008
 
Posts: 706 | Registered: 01 January 2007Reply With QuoteEdit or Delete MessageReport This Post
Picture of Chimera
Posted Hide Post
quote:
Originally posted by Zitrone:
quote:
Originally posted by pisher:
They are not answering the questions people want to see answered. They are asking new questions people don't care about "Who are the Oceanic Six?" So far, they've been Jack, Kate, Hurley, and Sayid. Wow. Shocksville. I know the underlying question is "Which of the main characters is either dead or still on the island", but honestly, that's just not the question we need answered. It's a question they made up to keep us around while they decide when to answer the real questions.

It only took you four seasons to realize this? An even bigger shocker then: we won't learn the true nature of the Island and the Monster (original mysteries of the pilot) before the last couple of episodes, and the explanation will be a letdown.

That leaves three seasons of bad storytelling, "mythology" filler and action movie cliches. The actors and the setting really save this show from complete mediocrity.


We've gotten partial answers to both of those -- the island and the monster. If you don't watch or follow it closely enough, please don't comment on its plot. You can comment on its ratings, but I'm personally satisfied about all the answers, and in fact I thought the time dilation thing was revealed much sooner than I anticipated...
 
Posts: 1712 | Registered: 20 January 2007Reply With QuoteEdit or Delete MessageReport This Post
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