Prime Time Ratings:
Sunday 4/15/07

The following results are based on the fast national ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 11.91 million, ABC: 11.81, NBC: 6.91, Fox: 5.80, CW: 1.91

-Adults 18-49:
ABC: 4.3 rating/11 share, CBS: 2.9/ 8, Fox: 2.4/ 6, NBC: 2.0/ 5, CW: 0.8/ 2

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-Yesterday’s Winners:
60 Minutes (CBS), Extreme Makeover: Home Edition R (ABC), Desperate Housewives (ABC), Without a Trace (CBS)

-Honorable Mention:
Cold Case (CBS), Brothers & Sisters (ABC)

-Yesterday’s Losers (excluding repeats):
Dateline (NBC), Drive (Fox), The Apprentice 6 (NBC)

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-Ratings Breakdown:
CBS and ABC tied for the top-rated spot on this third Sunday in April, with CBS the most-watched network and ABC No. 1 among adults 18-49. NBC and Fox shared the No. 3 and 4 spots, respectively, followed by typical cellar-dweller The CW, which needs to start from scratch on Sunday again next season.

The granddaddy of the newsmagazine genre, CBS’ 60 Minutes, opened the evening first in total viewers, with 12.02 million, and second among adults 18-49, with a 2.2 rating/ 7 share in the demo. ABC’s veteran America’s Funniest Home Videos (5.0/ 8) was just the opposite, finishing first in the demo (2.6/ 8), but a distant second in total viewers (8.64 million). Also in the 7 p.m. hour was the first hour of an expanded Dateline on NBC (Viewers: #3, 5.34 million; A18-49: #4, 1.2/ 4), two repeat episodes of Fox’s The Simpsons (Viewers: #4, avg. 4.72 million; A18-49: #3, avg. 2.1/ 7), and The CW’s soon-to-conclude 7th Heaven (Viewers: 1.39 million; A18-49: #5, 0.6/ 2).

Overall, NBC’s Dateline averaged 6.58 million viewers and a 1.6/ 5 among adults 18-49 from 7-9 p.m.

In series-premiere news, the two-hour launch of Fox drama Drive was stuck in second gear, with a mere 6.05 million viewers (#4) and a 2.6/ 7 among adults 18-49 (#3) from 8-10 p.m. Comparably, that was only a slight improvement from Fox’s week-ago combination of a repeat of The Simpsons, a repeat of Family Guy and two original episodes of The War at Home. Here is the half-hour breakdown for the disappointing Drive:

8:00 p.m. Viewers: 6.41 million (#4), A18-49: 2.6/ 7 (#3)
8:30 p.m. Viewers: 6.32 million (#4), A18-49: 2.6/ 7 (#3)
9:00 p.m. Viewers: 5.87 million (#4), A18-49: 2.6/ 6 (#3)
9:30 p.m. Viewers: 5.59 million (#4), A18-49: 2.6/ 6 (#3)

First in the 8 p.m. hour was a repeat of Extreme Makeover: Home Edition on ABC, with 10.23 million viewers and a 3.7/10 among adults 18-49. Next was CBS’ should-be-addictive The Amazing Race: All-Stars at 9.06 million viewers and a 2.9/ 8 among adults 18-49. Go Charla! Also in the time period was the second-half of NBC’s aforementioned Dateline (Viewers: #3, 7.81 million; A18-49: #4, 1.9/ 5), the first hour of Fox’s Drive (Viewers: #4, 6.36 million; A18-49: #3, 2.6/ 7), and an original installment of The CW’s 7th Heaven (Viewers: 2.80 million; A18-49: 1.0/ 3). What is with that attitude, Ruthie?

ABC’s Desperate Housewives had no trouble winning the 9 p.m. hour, with 16.12 million viewers and a 6.2/14 among adults 18-49. But compared to one year earlier (Viewers: 20.02 million; A18-49: 7.9/19 on April 16, 2006, according to the final nationals), that was a decline of a noticeable 3.90 million viewers and 22 percent in the demo. Could it be that viewers are tired of the monotonous Susan/Mike/Ian triangle? What is this…Joanie Loves Chachi?

Also 9 p.m. was CBS’ underrated Cold Case (Viewers: #2, 12.28 million; A18-49: #2, 3.0/ 7), a repeat of NBC’s Deal or No Deal (Viewers: #3, 8.12 million; A18-49: #4, 2.3/ 5), the second hour of Fox’s aforementioned Drive (Viewers: #4, 5.73 million; A18-49: #3, 2.6/ 6), and a repeat of America’s Next Top Model on The CW (Viewers: #5, 1.54 million; A18-49: #5, 0.7/ 2).

CBS and ABC shared leadership at 10 p.m., with NBC’s waning The Apprentice 6 anything but the hit Donald Trump still brags about. Take a look:

Sunday 10 p.m.
Brothers & Sisters (ABC)
Viewers: 11.49 million (#2), A18-49: 4.5/12 (#1)

Without a Trace (CBS)
Viewers: 14.31 million (#1), A18-49: 3.5/ 9 (#2)

The Apprentice 6 (NBC)
Viewers: 6.38 million (#3), A18-49: 2.5/ 6 (#3)

To put these results into perspective, what follows is the percent change from the lead-in programming:

Brothers & Sisters out of Desperate Housewives
Viewers: -29, A18-49: -27

Without a Trace out of Cold Case
Viewers: +17, A18-49: +17

The Apprentice out of the Deal or No Deal Encore
Viewers: -21, A18-49: + 9

Source: Nielsen Media Research data

That does not look good for Drive. I wonder what will happen when it's against Dancing with the Stars.

quote:

Originally posted by BSGjunkie:
That does not look good for Drive. I wonder what will happen when it's against Dancing with the Stars.

Given the quality of the 2 shows and the fact tha Drive is much better, Dancing will crush Drive

Remarkable how Drive held 100% of its A18-49 for the full 2 hours.

Another disappointing number for a 7th Heaven original. If last night's episode was a back-door pilot / concept test for a Lucy-Kevin spin-off series, it failed in its first Nielsen test.

Good news that Brothers & Sisters regularly wins its hour in A18-49.

Too bad about Drive; I thought it was entertaining and fun. Of course, I'd watch Nathan Fillion read aloud from the phone book, so I'm biased.

That is, a very low 18-49 for Drive. The Sunday comedies typically pull around a rating point higher.

quote:

Originally posted by dumont demo:
Remarkable how Drive held 100% of its A18-49 for the full 2 hours.

Another disappointing number for a 7th Heaven original. If last night's episode was a back-door pilot / concept test for a Lucy-Kevin spin-off series, it failed in its first Nielsen test.

Good news that Brothers & Sisters regularly wins its hour in A18-49.

I watched Drive last night, but I was not impressed with it. Sorry, but it did not grab me at all. I thought that the first 30 minutes were good, but it went down hill from there.

Peace!!

GO BEAUTY QUEENS!

Seriously, Marc. Get over Charla

quote:

Could it be that viewers are tired of the monotonous Susan/Mike/Ian triangle?

More like they aren't aware it's going on because the show has bled so many viewers. Though, I gotta be honest... I want Mike and Susan to get back together. Even if they didn't have enough chemistry, it's part of what made the show so hot in its first season.

Also: is this best-yet retention for B&S? 73% in the demo! Yay!

GO CHARLA AND MIRNA! Seriously, Travis, Get over the Beauty Queens

quote:

Originally posted by TravisYanan:
GO BEAUTY QUEENS!

Seriously, Marc. Get over Charla

quote:

Could it be that viewers are tired of the monotonous Susan/Mike/Ian triangle?

More like they aren't aware it's going on because the show has bled so many viewers. Though, I gotta be honest... I want Mike and Susan to get back together. Even if they didn't have enough chemistry, it's part of what made the show so hot in its first season.

Also: is this best-yet retention for B&S? 73% in the demo! Yay!

Agreed about Housewives. These episodes are much better than they have been in the past.

I thought Drive was all right: I laughed out loud multiple times, more at the show than with the show, but hey: entertainment is entertainment. I'll probably keep watching as long as FOX keeps it around, since Prison Break has me accustomed to watching pretty people in ridiculous situations Mondays at 8.

And yes, go Dustin and Kandice! Mirna can not get off my TV fast enough.

How could you not love that Charla???

quote:

Originally posted by TravisYanan:
GO BEAUTY QUEENS!

Seriously, Marc. Get over Charla

quote:

Could it be that viewers are tired of the monotonous Susan/Mike/Ian triangle?

More like they aren't aware it's going on because the show has bled so many viewers. Though, I gotta be honest... I want Mike and Susan to get back together. Even if they didn't have enough chemistry, it's part of what made the show so hot in its first season.

Also: is this best-yet retention for B&S? 73% in the demo! Yay!

quote:

How could you not love that Charla???

Because she was great in her first season, but now she's almost as intolerable as her sister...!?

FYI, How I Met Your Mother is a repeat tonight (though one of its best... "Crazy Eyes"). I think you had it as original in your newsletter. Christine is original, though.

I know! Last night was one of her best performances yet!

quote:

Originally posted by Marc Berman:
How could you not love that Charla???

I was so nervous reading this. I was praying that DH wasnt down again from last week. LOL Im so glad it was up. The final numbers last week went up a half million from the early numbers so hopefully this week will see the same.

I really do hope with no more reruns and 5 episodes left that ratings will continue to climb and hopefully get back to as close to 20 million as they can. Over that would be just gravy. I thnk though that with Marcia coming back for the finale,and the fact that its the season finale, that at least that episode can reach 20 million.

I really do hope though that next season DH's scheduling undergoes a major overhaul. I hope that they see that because of those 2 huge 6 week breaks this season that 5 million viewers was lost....that really is a shame. Grey's Anatomy, or any show really, doesnt seem to need to take as many big breaks between episodes. I dont follow those as closely as DH so I could be wrong. I really do hope they plan out next seAson better episode air dates wise, and space them out a little more so the huge breaks arent as huge.

And the Beauty Queens aren't annoying. They are two of the meanest players still in it. Only Mirna rivals them and frankly, I give her a pass. She has to do a lot more than most people in this race to make up for Charla's height. Many of the challenges that she probably wouldn't want to do, she has to becuause Charla simply can't.

quote:

Originally posted by TravisYanan:

quote:

How could you not love that Charla???

Because she was great in her first season, but now she's almost as intolerable as her sister...!?

FYI, How I Met Your Mother is a repeat tonight (though one of its best... "Crazy Eyes"). I think you had it as original in your newsletter. Christine is original, though.