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Picture of Marc Berman
Posted
Prime-Time Ratings:
Monday 12/10/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 9.13 million, NBC: 10.34, Fox: 6.37, ABC: 6.22, CW: 2.09

-Adults 18-49:
CBS: 3.5 rating/9 share, NBC: 2.8/ 7, ABC: 2.4/ 6, Fox: 2.0/ 5, CW: 0.9/ 2

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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.

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-Yesterday’s Winners:
Deal or No Deal (NBC), Two and a Half Men R (CBS), CSI: Miami (CBS)

-Yesterday’s Losers (excluding repeats):
Everybody Hates Chris (CW), Aliens in America (CW), Notes From the Underbelly (ABC), K-Ville (Fox), Girlfriends (CW), October Road (ABC), Journeyman (NBC)

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-Ratings Breakdown:
CBS won this uneventful December Monday, with an overall first-place finish in both total viewers and adults 18-49. Next was NBC, followed by ABC and Fox tying for the third and fourth-place spots, and the CW a lonely fifth.

CBS and NBC opened the evening on a winning note care of How I Met Your Mother and the first hour of an expanded Deal or No Deal. Take a look:

CBS – Mon. 8 p.m.
How I Met Your Mother
Viewers: 8.45 million (#2), A18-49: 3.3 rating/9 share (#1)

NBC – Mon. 8-9 p.m.
Deal or No Deal
Viewers: 11.89 million (#1), A18-49: 3.0/ 8 (#1t overall)

How I Met Your Mother led into another encore telecast of The Big Bang Theory, which finished fourth in total viewers (7.53 million) and second among adults 18-49 (2.8/ 7) at 8:30 p.m. Also airing in the 8 p.m. hour was repeat ABC special I Want a Dog for Christmas, Charlie Brown (Viewers: #3, 7.81 million; A18-49: #3, 2.6/ 7), a repeat of Fox’s House (Viewers: #4, 7.62 million; A18-49: #4, 2.4/ 7), and the CW’s struggling combination of Everybody Hates Chris (Viewers: #5, 2.09 million; A18-49: #5, 0.9/ 2) and Aliens in America (Viewers: #5, 1.84 million; A18-49: #5, 0.7/ 2).

The second hour of NBC’s expanded (translation: overused) Deal or No Deal won the 9 p.m. hour overall, with 13.56 million viewers and a 3.7/ 9 among adults 18-49. For the two hours, Deal or No Deal averaged 12.73 million viewers and a 3.3/ 9 in the demo from 8-10 p.m.

A repeat of CBS’ Two and a Half Men got plenty of leverage in the 9 p.m. half-hour, with 11.70 million viewers (#2) and a first-place 3.8/ 9 among adults 18-49. That led into hiatus-bound Rules of Engagement at 9.61 million viewers and a 3.3/ 8 in the demo, which was second in both categories at 9:30 p.m.

Airing on ABC from 9-10 p.m. were fading ABC sitcoms Samantha Who? (Viewers: #3, 6.72 million; A18-49: #3, 2.8/ 7), which is not much without former lead-in Dancing With the Stars, and Notes From the Underbelly, which dipped to just 4.56 million viewers (#4) and a 2.0/ 5 among adults 18-49 (#3) at 9:30 p.m. Also in the time period was Fox’s waiting-to-be axed K-Ville (Viewers: #4, 5.13 million; A18-49: #4, 1.5/ 4), and the CW’s Girlfriends (Viewers: #5, 2.05 million; A18-49: #5, 0.9/ 2) and The Game (Viewers: #5, 2.40 million; A18-49: #5, 1.2/ 3). Considering the ongoing growth for The Game out of Girlfriends, it might make sense for the CW to flip both comedies.

First at 10 p.m. was CBS’ still potent CSI: Miami at 14.09 million viewers and a 3.9/11 among adults 18-49. Comparably, that built from lead-in Rules of Engagement by a hefty 4.48 million viewers and 18 percent in the demo. NBC’s Journeyman (Viewers: #2, 5.56 million; A18-49: #3, 1.8/ 5) and ABC’s October Road (Viewers: #3, 5.19 million; A18-49: #2, 2.2/ 6) shared the low-rated second and third place spots.

Source: Nielsen Media Research data

This message has been edited. Last edited by: Marc Berman,


 
Posts: 8256 | Registered: 18 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Picture of xwiseguyx
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"CW’s Girlfriends (Viewers: #5, 20.5 million; A18-49: #5, 0.9/ 2) "

Wow. Hard to believe that 20.5 million viewers was only good enough for 5th place. Wink


====================
 
Posts: 5952 | Location: Chicago, IL | Registered: 20 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
Girlfriends got 20.5 million viewers!! Awesome!! Marc, I think you meant 2.05 million viewers.

Peace!!
 
Posts: 951 | Registered: 10 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by xwiseguyx:
"CW’s Girlfriends (Viewers: #5, 20.5 million; A18-49: #5, 0.9/ 2) "

Wow. Hard to believe that 20.5 million viewers was only good enough for 5th place. Wink


And the demo to viewer ratio is a bit disturbing.
 
Posts: 284 | Registered: 10 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Picture of Chimera
Posted Hide Post
With these numbers, ABC should change its Monday strategy for January -- it makes no sense to bring down a potentially high-rated night with shows that don't have much of a following.

I recommend they move both NFTU and October Road to Fridays, and move Men In Trees and Women's Murder Club to higher-profile )and higher-HUT) nights.

The only redeeming thing is that October Road actually built on its NFTU lead-in, and the 5-mil and 2.2 demo ratings would actually be good for Friday.

So my recommendation for Mondays in January:

8pm Dance War
9pm Samantha Who?
9:30 Miss/Guided
10pm SuperNanny (it has done very well in this timeslot in the past)
 
Posts: 1782 | Registered: 20 January 2007Reply With QuoteEdit or Delete MessageReport This Post
Picture of Marc Berman
Posted Hide Post
The four Monday CW sitcoms combined don't even get half that!
quote:
Originally posted by wenart25:
Girlfriends got 20.5 million viewers!! Awesome!! Marc, I think you meant 2.05 million viewers.

Peace!!


 
Posts: 8256 | Registered: 18 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
The DOND ratings are kind of interesting -- NBC might be able to salvage the winter season if the show holds up in January and onwards, but if they really plan to plug it THREE times a week, the show will be done by May because people are just going to tire of it.

The SW numbers, on the other hand, are just scary bad. Kinda-sorta reminds me of HMHY...hope SW doesn't see the same fate!
 
Posts: 97 | Registered: 18 May 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
Notes from the Underbelly make only 4.56 M... it's so sad! Frowner
 
Posts: 282 | Registered: 20 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
I have yet to watch my dvr'd epis of Notes. Is it really that bad that it pulls such horrible numbers?
 
Posts: 3873 | Registered: 20 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
Monday night shows that will not be back next year: Notes From the Underbelly, K-Ville, Journeyman, October Road.
 
Posts: 7826 | Registered: 16 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by vlis:
I have yet to watch my dvr'd epis of Notes. Is it really that bad that it pulls such horrible numbers?


I never watched it last season, but decided to give it a try this season. I watched the season premiere and yes, it is that bad.
 
Posts: 7826 | Registered: 16 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Picture of College Basketball Fan
Posted Hide Post
quote:
Originally posted by CanadianTVFan:
The DOND ratings are kind of interesting -- NBC might be able to salvage the winter season if the show holds up in January and onwards, but if they really plan to plug it THREE times a week, the show will be done by May because people are just going to tire of it.


I'm already tired of it. They move the show along so sloooooooooowly! I'd be much more inclined to watch if they sped things up and ditched the filler. Last night may have seen a spike because of the heavily promoted twists in the game. Did anyone watch? Did the twists help at all? What were they?
 
Posts: 266 | Location: Indiana | Registered: 10 January 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by Marc Berman:
Airing on ABC from 9-10 p.m. were fading ABC sitcoms Samantha Who? (Viewers: #3, 6.72 million; A18-49: #3, 2.8/ 7), which is not much without former lead-in Dancing With the Stars, and Notes From the Underbelly, which dipped to just 4.56 million viewers (#4) and a 2.0/ 5 among adults 18-49 (#3) at 9:30 p.m.


So I guess ABC can stop airing those "#1 New Comedy" commercials for Samantha Who? now...
 
Posts: 694 | Registered: 05 November 2007Reply With QuoteEdit or Delete MessageReport This Post
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I think it's very dissapointing how fickle the viewers are being to SAMANTHA WHO for abandoning it especially when its on against a repeat of a CBS sitcom.

It really is their best sitcom in years. ABC better figure out a way to save it so it can get a Season 2.
 
Posts: 654 | Registered: 01 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
Big Grin

Peace!!


quote:
Originally posted by Marc Berman:
The four Monday CW sitcoms combined don't even get half that!
quote:
Originally posted by wenart25:
Girlfriends got 20.5 million viewers!! Awesome!! Marc, I think you meant 2.05 million viewers.

Peace!!
 
Posts: 951 | Registered: 10 November 2006Reply With QuoteEdit or Delete MessageReport This Post
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