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Picture of Marc Berman
Posted
Prime Time Ratings:
Thursday 9/20/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 13.52 million; Fox: 8.31, ABC: 4.87, NBC: 4.71, CW: 1.79

-Adults 18-49:
CBS: 3.9 rating/11 share, Fox: 2.6/ 8, NBC: 2.1/ 6, ABC: 1.6/ 5, CW: 0.8/ 2

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-Note: The listing of the winners and losers will return on Tuesday, Sept. 25. Can’t wait!

--------------

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Contact Andy Hartnett: 646/654-5111 or Andrew.Hartnett@nielsen.com

---------------

-Ratings Breakdown:
CBS took this final Thursday of the summer season with ease, but not everything was overly rosy. The good news for the season-premiere of Survivor, now set in China, was a time period victory. But year-to-year, the 15.12 million viewers and a 4.9 rating/15 share among adults 18-49 from 8-9 p.m. was down by a hefty 2.31 million viewers and 25 percent in the demo from the season-premiere of Survivor: Cook Islands (Viewers: 17.43 million; A18-49: 6.5/18 on Sept. 21, 2006, based on the final nationals). And this was opposite repeats of ABC’s Ugly Betty and the NBC comedies last night. That’s a disappointing start. As for the show itself, yes, I am already addicted. But at this point it just looks like the same old thing.

Survivor: China led into repeats of CSI (Viewers: 14.12 million; A18-49: 3.9/11) and Without a Trace (Viewers: 11.34 million; A18-49: 2.9/ 9), which dominated from 9-11 p.m.

The good news, meanwhile, over at Fox is compatibility, with the competitive Are You Smarter Than a 5th Grader? (Viewers: #2, 8.21 million; A18-49: #2, 2.3/ 7) leading into 8.42 million viewers and a 2.9/ 8 in the demo for Don’t Forget the Lyrics at 9 p.m. With growth for Don’t Forget the Lyrics out of 5th Grader of 26 percent among adults 18-49, it looks like Fox is finally on the Thursday map.

NBC’s repeat combination of a one-hour edition of My Name is Earl (Viewers: #3, 5.22 million; A18-49: #3, 2.2/ 7), The Office (Viewers: #4, 4.98 million; A18-49: #3, 2.4/ 7) and ER (Viewers: #3, 3.94 million; A18-49: #2, 1.6/ 5) finished third overall for the evening. Next were repeats of ABC’s Ugly Betty (Viewers: #4, 4.69 million; A18-49: #4, 1.4/ 4), Grey’s Anatomy (Viewers: #3, 5.55 million; A18-49: #4, 1.9/ 5) and Men in Trees (Viewers: #2, 4.36 million; A18-49: #3, 1.4/ 4). And last was a repeat of the CW’s Beauty and the Geek (Viewers: #3, 1.79 million; A18-49: #5, 0.8/ 2) from 8-10 p.m.

Source: Nielsen Media Research data

This message has been edited. Last edited by: Marc Berman,


 
Posts: 8234 | Registered: 18 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
Beauty and the Geeks numbers must be a mistake.
 
Posts: 3589 | Registered: 11 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
Marc, you have the average for the CW at 1.79 million viewers, but for the repeat of Beauty and the Geek, you have the ratings at 4.71 million viewers. Which one is right? Thanks.

Peace!!
 
Posts: 951 | Registered: 10 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by Marc Berman:
And last was a repeat of the CW’s Beauty and the Geek (Viewers: #3, 4.71 million; A18-49: #5, 0.8/ 2) from 8-10 p.m.

Source: Nielsen Media Research data

Is this right? 4.71 mil for BATG? Wouldn't this put it like, in second place?
 
Posts: 282 | Registered: 08 December 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
It's a mistake don't get too excited. The demo is right 0.8
 
Posts: 3589 | Registered: 11 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
OH I'm not excited. I don't even like BATG and dubt it could outdo Supernatural in that time slot.
 
Posts: 282 | Registered: 08 December 2006Reply With QuoteEdit or Delete MessageReport This Post
Picture of Marc Berman
Posted Hide Post
I fixed it...thank you.
quote:
Originally posted by wenart25:
Marc, you have the average for the CW at 1.79 million viewers, but for the repeat of Beauty and the Geek, you have the ratings at 4.71 million viewers. Which one is right? Thanks.

Peace!!


 
Posts: 8234 | Registered: 18 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
And again, we wonder why "Survivor" was not moved off Thursday nights. The show is still strong enough even now to stay on the lineup somewhere but there is just no growth potential there anymore. The CBS Thursday night lineup as a whole is very long in the tooth and should be revamped for midseason.
 
Posts: 169 | Location: Fort Washington, MD | Registered: 15 May 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
Thanks Marc. I am a little surprised to see a repeat of Without a Trace did so well.

Peace!!
 
Posts: 951 | Registered: 10 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Picture of tvfan300
Posted Hide Post
Watched Survivor for the first time last night and, like Marc, am totally addicted!
 
Posts: 7639 | Location: Houston, TX | Registered: 19 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Picture of tvfan300
Posted Hide Post
quote:
Originally posted by wenart25:
Thanks Marc. I am a little surprised to see a repeat of Without a Trace to do so well.

Peace!!


I never really realized how old Without a Trace skewed. A 2.9 in the demo puts the demo retention out of CSI at a so-so 74%.
 
Posts: 7639 | Location: Houston, TX | Registered: 19 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Picture of Elvis Bus
Posted Hide Post
quote:
Originally posted by EvWill:
And again, we wonder why "Survivor" was not moved off Thursday nights. The show is still strong enough even now to stay on the lineup somewhere but there is just no growth potential there anymore. The CBS Thursday night lineup as a whole is very long in the tooth and should be revamped for midseason.


Dream On! CBS really has nothing else to put in either place. They like the old ways so much they're bringing back "Without a Trace" to its old slot.

But what I really want to know is: where are they finding these contestants who "have never heard of the show" and come on relatively unprepared? Chicken didn't know one bit about human relations and Courtney apparently lives in the NYC Sewer Syetem for all she knows.

But I like James the Grave Digger.


=======================
 
Posts: 514 | Location: Seattle | Registered: 16 March 2007Reply With QuoteEdit or Delete MessageReport This Post
Picture of tvfan300
Posted Hide Post
quote:
Originally posted by EvWill:
And again, we wonder why "Survivor" was not moved off Thursday nights. The show is still strong enough even now to stay on the lineup somewhere but there is just no growth potential there anymore. The CBS Thursday night lineup as a whole is very long in the tooth and should be revamped for midseason.


Where do you recommend putting it?
 
Posts: 7639 | Location: Houston, TX | Registered: 19 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Picture of tvfan300
Posted Hide Post
I agree that Survivor is fine where it is. I don't like the move of Without a Trace to Thursday. It is one of CBS' stronger shows and it should be used to anchor a night in the 9 pm hour.

quote:
Originally posted by Elvis Bus:
quote:
Originally posted by EvWill:
And again, we wonder why "Survivor" was not moved off Thursday nights. The show is still strong enough even now to stay on the lineup somewhere but there is just no growth potential there anymore. The CBS Thursday night lineup as a whole is very long in the tooth and should be revamped for midseason.


Dream On! CBS really has nothing else to put in either place. They like the old ways so much they're bringing back "Without a Trace" to its old slot.

But what I really want to know is: where are they finding these contestants who "have never heard of the show" and come on relatively unprepared? Chicken didn't know one bit about human reltions and Courtney apparently lives in the NYC Sewer Syetem for all she knows.

But I like James the Grave Digger.
 
Posts: 7639 | Location: Houston, TX | Registered: 19 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
Looks like there are a lot of people flipping from Survivor over to Lyrics. 5th Grader took a hit, and Lyrics had big-time demo growth. But the return of Survivor, even if disappointing, had a huge impact on the CSI/WAT repeats.

Can not wait for The Office to return next week!
 
Posts: 1812 | Registered: 08 May 2007Reply With QuoteEdit or Delete MessageReport This Post
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