Prime-Time Ratings:
Monday 2/11/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
NBC: 10.95 million, CBS: 8.90, Fox: 8.11, ABC: 6.65, CW: 1.52
-Adults 18-49:
NBC: 4.0 rating/10 share, Fox: 3.4/ 8, CBS: 2.9/ 7, ABC: 2.0/ 5, CW: 0.6/ 2
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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.
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-Yesterday’s Winners:
American Gladiators (NBC), Deal or No Deal (NBC), Two and a Half Men R (CBS)
-Gone Without an Official Final Episode:
Girlfriends (CW)
-Yesterday’s Losers:
Notes From the Underbelly (ABC), October Road (ABC)
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-Ratings Breakdown:
NBC led this uneventful second Monday of the February 2008 sweeps, with a first-place finish in both total viewers and adults 18-49. CBS and Fox tied for the No. 2 and 3 spots, respectively, followed by fourth-place ABC and cellar-dweller the CW.
In the 90-minute battle of ABC’s deadly-dull Dance War: Bruno vs. Carrie Ann versus NBC’s American Gladiators, Dance War had more viewers but American Gladiators dominated among adults 18-49. Take a look:
Monday 8-9:30 p.m.
Dance War: Bruno vs. Carrie Ann
Viewers: 9.19 million, A18-49: 2.4/ 6
American Gladiators (NBC)
Viewers: 8.81 million, A18-49: 3.7/ 9
Personally, I am counting the days until the alphabet net’s addictive Dancing with the Stars returns.
The 90-minute edition of NBC’s Deal or No Deal picked up steam, with a dominant 13.09 million viewers and a 4.2/11 among adults 18-49 from 9:30-11 p.m. ABC fizzed, meanwhile, with its combination of the waiting-to-be axed Notes From the Underbelly (Viewers: #4, 4.30 million; A18-49: #4, 1.4/ 3) and October Road (Viewers: #3, 4.02 million; A18-49: #3, 1.6/ 4).
In week two news, CBS sitcom Welcome to the Captain remained out of the competitive loop, with 7.13 million viewers (#4) and a 2.6/ 7 among adults 18-49 (#3) at 8:30 p.m. One week earlier, Welcome to the Captain debuted with a similar 7.91 million viewers and a 2.6/ 7 in the demo. And versus the lead-in, a repeat of How I Met Your Mother (Viewers: 7.19 million; A18-49: 2.7/ 7), it was almost duplicate.
Also on CBS was a laugh-out-loud repeat of Two and a Half Men (did you hear that, Jon Cryer?) at 11.94 million viewers (#1) and a 3.9/ 9 among adults 18-49m (#2), followed by my personal favorite, The New Adventures of Old Christine (Viewers: #2, 9.90 million; A18-49: #3, 3.3/ 8) and a repeat of CSI: Miami (Viewers: #2, 8.62 million; A18-49: #2, 2.5/ 7).
Fox’s Prison Break finished third in total viewers (7.88 million) and second among adults 18-49 (3.3/ 9) at 8 p.m., followed by the renewal worthy Terminator: The Sarah Connor Chronicles at 8.34 million viewers (#3) and a 3.5/ 8 among adults 18-49 (#3) from 9-10 p.m. While it may not be 24, Sarah Connor has successfully kept the time period warm.
A repeat of the CW’s Gossip Girl, which is expected to rush back into production, opened the evening with a lackluster 1.24 million viewers and a 0.4/ 1 among adults 18-49 at 8 p.m. Next were two episodes of veteran Girlfriends (including the series-finale) at an average (and very last-place) 1.80 million viewers and a 0.8/ 2 in the demo from 9-10 p.m. Considering Girlfriends aired for eight seasons, an official final episode would have been appropriate. Next week, look for the season premiere of Pussycat Dolls Present: Girlicious on the CW Monday at 9 p.m.
Source: Nielsen Media Research data
