Prime-Time Ratings:
Thursday 1/04/07
The following results are based on the fast national ratings (Live Plus Same Day data)
-Total Viewers:
CBS: 17.91 million, ABC: 10.54, NBC: 8.96, Fox: 4.40, CW: 2.58
-Adults 18-49:
CBS: 5.2 rating/13 share, NBC: 4.1/10, ABC: 3.8/10, Fox: 1.9/ 5, CW: 1.1/ 3
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-Yesterday’s Winners:
My Name is Earl (NBC), The Office (NBC), CSI (CBS)
-Yesterday’s Losers (excluding repeats):
‘Til Death (Fox), The War at Home (Fox), The O.C. (Fox), 30 Rock (NBC)
-Ratings Breakdown:
With Grey’s Anatomy a repeat, CSI moved into the top-spot on this first Thursday of 2007, lifting CBS to an advantage over the No. 2 network (ABC in total viewers; NBC among adults 18-49) of 7.37 million viewers and 27 percent among adults 18-49.
CBS and NBC opened the evening on a winning note as follows:
Thursday 8-9 p.m.
CSI R (CBS) – Viewers: 13.31 million (#1), A18-49: 3.5 rating/9 share (#3)
My Name Is Earl (NBC), 8 p.m. – Viewers: 10.05 million (#3), A18-49: 4.3/12 (#1)
The Office (NBC), 8:30 p.m. – Viewers: 8.79 million (#3), A18-49: 4.3/11 (#1)
Although My Name is Earl and The Office will never be mass appeal hits, both deserve accolades for the adult 18-49 victory.
Elsewhere, ABC’s Ugly Betty finished second in both total viewers (11.61 million) and adults 18-49 (3.7/10), followed by waiting-to-be-axed Fox sitcoms ‘Til Death (Viewers: #4, 5.15 million; A18-49: #4, 2.0/ 5) and The War at Home (Viewers: #4, 4.59 million; A18-49: #4, 2.0/ 5). Fox must be sharpening the blade as you are reading this! A repeat of the CW’s Smallville capped off the 8 p.m. hour with 2.60 million viewers and a 1.0/ 3 among adults 18-49.
Although it was no contest at 9 p.m. with CSI at 25.91 million viewers and an 8.3/20 among adults 18-49, the year-ago performance for the aging forensic crime solving drama was 27.23 million viewers with a 9.2/22 in the demo (on Jan. 5, 2006). Second was a repeat of Grey’s Anatomy on ABC (Viewers: 10.24 million; A18-49: 3.7/ 9), followed by NBC’s Scrubs (Viewers: 7.33 million; A18-49: 3.6/ 9) and 30 Rock (Viewers: 5.82 million; A18-49: 3.0/ 7). To the fans of 30 Rock likely to protest, sorry, but erosion of 1.51 million viewers and 17 percent in the demo for Tina Fey and company out of Scrubs makes it a “loser.”
Take a look at the NBC Thursday comedies and notice how much of a weak link 30 Rock is.
NBC/Thursday
8:00 p.m.: My Name Is Earl – Viewers: 10.05 million (#3), A18-49: 4.3/12 (#1)
8:30 p.m.: The Office – Viewers: 8.79 million (#3), A18-49: 4.3/11 (#1)
9:00 p.m.: Scrubs – Viewers: 7.33 million (#3), A18-49: 3.6/ 9 (#2t)
9:30 p.m. 30 Rock – Viewers: 5.82 million (#3), A18-49: 3.0/ 7 (#3)
Note to Alec Baldwin: You had better hope that Emmy win comes this season. There may not be a second chance!
Fourth at 9 p.m. was Fox’s just axed The O.C. (Viewers: 3.94 million; A18-49: 1.7/ 4), followed by another repeat of the CW’s Smallville at 2.56 million viewers and a 1.1/ 3 in the demo.
At 10 p.m., leadership was shared between CBS’ Shark and NBC’s ER, with another repeat episode of Grey’s Anatomy on ABC second among adults 18-49. Take a look:
Thursday 10 p.m.
Shark (CBS) – Viewers: 14.50 million (#1), A18-49: 3.7/10 (#3)
ER (NBC) – Viewers: 10.88 million (#2), A18-49: 4.6/12 (#1)
Grey’s Anatomy R (ABC) – Viewers: 9.77 million (#3), A18-49: 4.0/10 (#2)
Keep in mind:
1) ER is not on the year-to-year plus side as reported everywhere. The year-ago average (opposite CBS’ more competitive Without a Trace on Jan. 5, 2006) was 13.97 million viewers and a 6.2/16 among adults 18-49. Comparably, that’s a loss of 3.09 million viewers and 26 percent in the demo.
2) Shark is not listed as a “winner” because of the weak retention of just 56 percent in total viewers and 45 percent among adults 18-49 out of CSI.
3) ABC should have left a repeat of Men In Trees in the hour given that viewers (like myself) have now found it on Thursday. Honestly, I just don’t get it.
Source: Nielsen Media Research data
Marc, please tell , what happen whit ER.
