Prime-Time Ratings:
Tuesday 1/15/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
Fox: 33.24 million, CBS: 13.62, NBC: 8.83, ABC: 5.12, CW: 2.15
-Adults 18-49:
Fox: 13.8 rating/32 share, NBC: 3.5/ 8, CBS: 2.6/ 6, ABC: 1.4/ 3, CW: 1.0/ 2
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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.
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-Yesterday’s Winners:
American Idol (Fox), NCIS (CBS), Law & Order: SVU (NBC)
-Honorable Mention:
Comanche Moon, part two (CBS)
-Yesterday’s Losers (Excluding Repeats):
Just For Laughs (ABC), According to Jim (ABC)
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-Ratings Breakdown:
As expected, it was a huge victory for Fox on this third Tuesday of 2008, with the seventh season-premiere of American Idol at a hefty 33.24 million viewers and a 13.8 rating/32 share among adults 18-49 from 8-10 p.m. Comparably, that more than doubled the second most-watched show of the evening, CBS’ NCIS (Viewers: 15.91 million). But year-to-year, American Idol actually dipped by 4.20 million viewers and 13 percent among adults 18-49 from its sixth season-opener on Tuesday, Jan. 16, 2007 (Viewers: 37.44 million; A18-49: 15.8/36). So, at this point it is safe to say that American Idol has officially peaked.
CBS finished a distant, albeit respectable second in viewers and third overall among adults 18-49 with its combination of the aforementioned NCIS (Viewers: #2, 15.91 million; A18-49: #2, 3.0/ 7) and part two of miniseries Comanche Moon (Viewers: #2, 12.48 million; A18-49: #4, 2.4/ 6 from 9-11 p.m.). Two days earlier, Comanche Moon kicked-off with 15.76 million viewers and a 3.3/ 8 in the demo.
Opposite American Idol, NBC’s The Biggest Loser 5 took a hit, with a season-low 7.18 million viewers and a 3.0/ 7 among adults 18-49 from 8-10 p.m. Compared to one week earlier (Viewers: 10.13 million; A18-49: 4.3/11 on Jan. 8), that was a decrease of 2.95 million viewers and 30 percent in the demo. Capping off the evening for NBC was Law & Order: SVU at a dominant 12.14 million viewers and a 4.6/12 among adults 18-49 at 10 p.m. Comparably, that built from the last half-hour of The Biggest Loser 5 (Viewers: 8.27 million; A18-49: 3.4/ 7 at 9:30 p.m.) by a significant 1.86 million viewers and 35 percent in the demo.
ABC remained out of the competitive loop on Tuesday care of two episodes of Just For Laughs (8 p.m. Viewers: #4, 4.52; A18-49: #4, 1.2/ 3; 8:30 p.m. repeat, Viewers: #4, 4.22 million; A18-49: #4, 1.2/ 3), According to Jim (Viewers: #4, 4.06 million; A18-49: #4, 1.2/ 3), a repeat of Carpoolers (Viewers: #4, 3.09 million; A18-49: #4, 0.9/ 2), and a repeat of Boston Legal (Viewers: #4, 7.41 million; A18-49: #3, 2.1/ 6). Start packing, Jim Belushi!
Although the CW’s One Tree Hill (Viewers: #5, 2.74 million; A18-49: #5, 1.3/ 3 was nothing to boast about, it did manage to build from a repeat of Reaper (Viewers: #5, 1.57 million; A18-49: #5, 0.6/ 2 at 8 p.m.) by 1.17 million viewers and 117 percent among adults 18-49. And that is enough to keep it off the list of losers.
Source: Nielsen Media Research data
