Prime-Time Ratings:
Tuesday 10/02/07
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
Fox: 12.58 million, CBS: 12.28, ABC: 11.87, NBC: 8.69, CW: 2.73
-Adults 18-49:
Fox: 5.0 rating/13 share, ABC: 3.6/ 9, NBC: 3.5/ 9, CBS: 3.1/ 8, CW: 1.3/ 3
----------
-Yesterday’s Winners:
NCIS (CBS), Dancing With the Stars (ABC), House (Fox), Law & Order: SVU (NBC)
-Disappointing Opening Levels:
Cavemen (ABC), Carpoolers (ABC)
-Yesterday’s Losers (excluding repeats)
The Singing Bee (NBC), Beauty and the Geek (CW)
----------
Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from approximately percent during premiere week in 2006 to approximately 20 percent at present, the overall results are no doubt negatively impacted.
----------
-Ratings Breakdown:
Fox won this second Tuesday of the 2007-08 season, with a first-place finish in both total viewers and adults 18-49. ABC and CBS tied for the No. 2 spots, with CBS second in total viewers (300,000 behind Fox) and ABC second among adults 18-49. Once again, the CW had very limited results.
Older skewing CBS warhorse NCIS won the 8 p.m. hour, with 16.26 million viewers and a 3.6 rating/10 share among adults 18-49. Second overall were two series debuts on ABC -- sitcoms Cavemen (Viewers: 8.98 million; A18-49: #1t, 3.3/10) and Carpoolers (Viewers: #2, 9.02 million; A18-49: #2, 3.4/ 9). Comparably, that trailed year-ago occupant Dancing With the Stars (Viewers: 17.49 million; A18-49: 4.5/13), on average, by a significant 8.50 million viewers and 27 percent in the demo. While no one expected these “comedies” to match Dancing With the Stars, given the hype, particularly for Cavemen, the initial sampling should have been higher. While I will remove both from the loser’s listing, consider these initial results disappointing.
Summer NBC favorite The Singing Bee moved into the 8 p.m. half-hour, with a lackluster (and fourth-place) 6.60 million viewers and a 2.3/ 7 among adults 18-49. That led into the 90-minute edition of The Biggest Loser at an also fourth-place 7.39 million viewers and a 3.3/ 8 from 8:30-10 p.m. Overall growth for The Biggest Loser out of The Singing Bee of 43 percent among adults 18-49 is worth positively noting.
Also in the 8 p.m. hour was Fox drama Bones (Viewers: #, 7.89 million; A18-49: #3, 2.9/ 8), and the CW’s limited Beauty and the Geek (Viewers: #5, 2.65 million; A18-49: #5, 1.3/ 4). Year-to-year, Beauty and the Geek declined from former occupant Gilmore Girls (Viewers: 4.62 million; A18-49: 1.9/ 6 on Oct. 3, 2006) by 1.97 million viewers and 32 percent in the demo. And Gilmore Girls was already declining last year at this time.
Fox mega-hit House led the 9 p.m. hour, with 17.28 million viewers and a 7.1/17 among adults 18-49. Second was ABC’s Dancing With the Stars, with a rock-solid 15.73 million viewers and a 4.3/10 in the demo. How about Albert Reed leaving last night? What a shocker!
Also in the 9 p.m. hour was CBS’ male-driven The Unit (Viewers: #3, 11.34 million; A18-49: #4, 3.2/ 8), and week two of CW drama Reaper (Viewers: #5, 2.81 million; A18-49: #5, 1.3/ 3). One week earlier, Reaper kicked-off with 3.28 million viewers and a 1.5/ 4 in the demo, while former occupant Veronica Mars scored a similar 3.36 million viewers and a 1.4/ 4 among adults 18-49 on the year-ago evening (out of a considerably stronger Gilmore Girls). Growth for Reaper out of Beauty and the Geek of 160,000 viewers could still make it a potentially promising option.
First at 10 p.m. was NBC’s veteran Law & Order: SVU, with 11.66 million viewers and a 4.5/12 among adults 18-49. Second was ABC’s Boston Legal (Viewers: 10.94 million; A18-49: 3.1/ 8), followed by week two of CBS drama Cane at 9.24 million viewers and a 2.5/ 7 in the demo. Comparatively, Cane dipped by 1.97 million viewers and 17 percent among adults 18-49 from it’s week-ago debut (Viewers: 11.21 million; A18-49: 3.0/ 8 on Sept. 25). Year-ago failed year-ago occupant Smith averaged 8.38 million viewers and a 2.8/ 8 on Oct. 3, 2006. Since nine out of 10 new shows decline in week two, let’s wait and see what happens with Cane in week three before we pass any judgment.
Source: Nielsen Media Research data
