-Yesterday’s Losers: Kid Nation (CBS), Back To You (Fox), ‘Til Death (Fox), Gossip Girl (CW)
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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from approximately 9 percent during week two in 2006 to about 20 percent at present, the overall results have been negatively impacted.
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-Ratings Breakdown: ABC won this second Wednesday of the 2007-08 season in both total viewers and adults 18-49, beating No. 2 CBS by 70,000 viewers and 21 percent among adults 18-49. Vastly improved NBC finished third, followed by Fox and the CW.
In series-premiere news, ABC’s critically applauded Pushing Daisies opened on a winning note, with 12.83 million viewers and a 4.3 rating/13 share among adults 18-49. Comparably, that came in on par with year-ago occupant Dancing With the Stars among adults 18-49 (Viewers: 17.49 million; A18-49: 4.5/13 on Oct. 4, 2006). And it beat NBC’s second-place Deal or No Deal (Viewers: 11.07 million; A18-49: 2.8/ 8) by 1.76 million viewers and a hefty 54 percent among adults 18-49.
Week three of CBS’ uneventful Kid Nation finished third in the 8 p.m. hour, with 7.51 million viewers and a 2.4/ 7 among adults 18-49 (tied with Fox in the demo). Comparably, that trailed year-ago occupant Jericho (Viewers: 10.83 million; A18-49: 3.4/10 on Oct. 4, 2006) by a considerable 3.32 million viewers and 29 percent among adults 18-49. With Survivor not what it used to be, I still don’t understand the need to air a clone, only with kids aged 8 to 15.
Next up were Fox’s comedies Back To You (Viewers: #4, 6.58 million; A18-49: #3, 2.4/ 7) and ‘Til Death (Viewers: #4, 6.22 million; A18-49: #4, 2.5/ 7), and America’s Next Top Model on the CW (Viewers: #5, 4.52 million; A18-49: #5, 2.2/ 7). Fox in the hour trailed year-ago occupant Bones (Viewers: 8.10 million; A18-49: 2.8/ 8) by 1.70 million viewers and 14 percent in the demo. And America’s Next Top Model (which is dependent on the female viewers, of course) has also lost steam, with year-to-year erosion of 730,000 viewers and 15 percent among adults 18-49.
Despite facing week two of ABC’s Private Practice and NBC’s Bionic Woman, CBS’ established Criminal Minds was the most-watched show at 9 p.m., with 14.42 million viewers. But it ranked third among adults 18-49, with a 3.7/ 9 in the demo. Week two of ABC’s Private Practice was first in the demo (4.5/11) and second in total viewers, with 12.29 million. Compared to its debut one week earlier (Viewers: 14.41 million; A18-49: 5.2/13 on Sept. 26), that was a loss of a typical 2.12 million viewers and 13 percent among adults 18-49. This is very good news for Private Practice.
Week two of NBC’s competing Bionic Woman finished second among adults 18-49 (4.0/10) and third in total viewers (10.94), but the losses were more dramatic. Compared to its debut one week earlier (Viewers: 13.91 million; A18-49: 5.7/14 on Sept. 26), Bionic Woman was down by 2.97 million viewers and 30 percent in the demo. This is still, however, a vast improvement over year-ago occupant The Biggest Loser (Viewers: 7.15 million; A18-49: 3.0/ 7, on Oct. 4, 2006). So, yes, it is still promising.
Also airing from 9-10 p.m. was episode three of Fox’s non-scripted Kitchen Nightmares (Viewers: #4, 6.29 million; A18-49: #4, 2.9/ 7), and the CW’s Gossip Girl (Viewers: #5, 2.80 million; A18-49: #5, 1.3/ 3). Comparably, this was a minor improvement for both shows from one week earlier.
Top honors at 10 p.m. went to CBS’ veteran CSI: NY, with 12.72 million viewers and a 3.9/10 among adults 18-49. But compared to one year earlier (Viewers: 15.73 million; A18-49: 4.9/14 on Oct. 4, 2006), that was a decrease of 3.01 million viewers and 20 percent in the demo. Second was week two of ABC’s Dirty Sexy Money (Viewers: 9.73 million; A18-49: 3.6/10, followed by week two of NBC’s Life at 8.80 million viewers and a 3.0/ 8 in the demo. Although promising Dirty Sexy Money was on par with week-ago premiere levels (Viewers: 10.44 million; A18-49: 3.6/10 on Sept. 26), Life dropped by 1.15 million viewers and 25 percent in the demo. Keep in mind, however, that failed year-ago occupant Kidnapped was out of the loop entirely with just 5.15 million viewers and a 1.9/ 5 in the demo.
Source: Nielsen Media Research data
This message has been edited. Last edited by: Marc Berman,
So Pushing Daisies did very well considering it had no lead-in. If those numbers can hold, it should be ok. And seeing as it was a phenomical episode, I hope that those numbers can hold.
Well another night of disapponiting results. It's official now: not a single new show is a break through, in fact the vast majority of them are doing poorly. Those numbers for PD might seem good but in a couple of weeks it will draw less than 10 million
Glad to see CM the most watched show of the day, i thought it's going to take more weeks for CM to do that
BW and PP will drop further. BW's numnbers are really bad after the good first week. My guess is BW will drop around 8 million, with PP holding better at around 10-11 million viewers.
DTSM is in trouble.
Once again my advice for the networks is to calm and take some breaths before cancelling the new shows.
Originally posted by robert: Well another night of disapponiting results. It's official now: not a single new show is a break through, in fact the vast majority of them are doing poorly. Those numbers for PD might seem good but in a couple of weeks it will draw less than 10 million
Glad to see CM the most watched show of the day, i thought it's going to take more weeks for CM to do that
BW and PP will drop further. BW's numnbers are really bad after the good first week. My guess is BW will drop around 8 million, with PP holding better at around 10-11 million viewers.
DTSM is in trouble.
Once again my advice for the networks is to calm and take some breaths before cancelling the new shows.
Interesting. I think the networks have to be pretty satisfied with the results. I'm guessing DVR usage on Wednesday night is probably pretty high...
Posts: 91 | Location: Los Angeles | Registered: 30 October 2006
I hate the overuse of the term "skewing old" (mostly because I think it is a silly way to measure a shows success if all that matters is the total number of demo viewers), but CM has really lost its demo. Last year it was in the high 4's or low 5's in the fall.
KN is killing CBS, in the demo, on Wednesdays, in a similar fashion to what Jericho did last spring. I'm not sure what the solutuion is there. TAR would be a slight improvment in the demo, but honestly not a drastic one.
Quite a turnaround from a week ago - it now looks like ABC may succeed with its move to create a whole night from scratch, while NBC's shows were more front-loaded. The good hold for DSM is especially good news these days as most shows seem to drop off considerably in week two. I'm curious of the half-hour breakdown for Pushing Daises and Private Practice.
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THE BEST SHOWS ON TV: 1) Lost 2) Brothers & Sisters 3) Pushing Daisies
Posts: 23 | Location: Las Vegas | Registered: 19 February 2007
What a waste to put that show after the Super Bowl. Its ratings have not increased since one bit.
quote:
Originally posted by Hawk-eye: I hate the overuse of the term "skewing old" (mostly because I think it is a silly way to measure a shows success if all that matters is the total number of demo viewers, but CM has really lost its demo. Last year it was in the high 4's or low 5's.
KN is killing CBS on Wednesdays in a similar fashion to what Jericho did last spring. I'm not sure what the solutuion is there. TAR would be a slight improvment in the demo, but honestly not a drastic one.
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THE BEST SHOWS ON TV: 1) Lost 2) Brothers & Sisters 3) Pushing Daisies
Posts: 23 | Location: Las Vegas | Registered: 19 February 2007
Originally posted by robert: Well another night of disapponiting results. It's official now: not a single new show is a break through, in fact the vast majority of them are doing poorly. Those numbers for PD might seem good but in a couple of weeks it will draw less than 10 million
Glad to see CM the most watched show of the day, i thought it's going to take more weeks for CM to do that
BW and PP will drop further. BW's numnbers are really bad after the good first week. My guess is BW will drop around 8 million, with PP holding better at around 10-11 million viewers.
DTSM is in trouble.
Once again my advice for the networks is to calm and take some breaths before cancelling the new shows.
Interesting. I think the networks have to be pretty satisfied with the results. I'm guessing DVR usage on Wednesday night is probably pretty high...
Oretty satisfied for now, but wait for the next weeks results. When you'll see BW at 8-9 million do you think NBC will be happy. Or DTSM at 8 million, will ABC be happy?
Originally posted by crateriko: Does anyone know if Dirty Sexy Money started at 10:00 PM or 10:02 PM? Thanks.
10:02pm. We will see a drop in final nationals.
I wonder if the Criminal Minds increase can be attributed to it not being the premieres of BW/PP or to the advertising leading up to "Mandy Patinkin's Final Episode". I barely watch anything on CBS and I knew it was his exit this week.
Big winner of the night: Dirty Sexy Money. Despite its lead-in dropping, it maintained 100% of its premiere demo. Promising, indeed. Although I must say that, though I loved the pilot, I did not love this episode.
Posts: 3547 | Location: Los Angeles | Registered: 21 September 2006
