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Originally posted by Obveeus:

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Originally posted by mushu_jj:

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Originally posted by Chimera:
Perhaps the Daylight Savings Time switch is keeping all the young 'uns outside.

I plan all of my youthful activities later in the day due to daylight saving time because that's what all demo people do.

All the kiddie baseball and soccer games are certainly keeping partents out later now than a month ago. Moreover, that extra hour of daylight means opportunity to get some yardwork done before nightfall. Neither of those facts excuse Canterbury's Law's demo performance, but TV ratings will drop as spring arrives.

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Originally posted by mushu_jj:

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Originally posted by Obveeus:
Moreover, that extra hour of daylight means opportunity to get some yardwork done before nightfall.

Well we don't have to worry about that here for a while with 5 inches of snow on the ground yet.

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Originally posted by Obveeus:

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Originally posted by mushu_jj:

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Originally posted by Obveeus:
Moreover, that extra hour of daylight means opportunity to get some yardwork done before nightfall.

Well we don't have to worry about that here for a while with 5 inches of snow on the ground yet.

Shoveling snow counts as 'yard work' (not to mention plucking the dandilions that poke up through the snow). With the extra hour of daylight, you can work all day and still get home in time to clear the driveway before darkness falls. Of course, that pushes dinner back an hour, which in turn pushes TV viewing back an hour. Thus, only the old people have time to watch Canterbury's Law, because they hire someone to clear the snow for them.

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Originally posted by Obveeus:

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Originally posted by Chimera:
She dropped out because of Britney Spears??! Wow!

Worse yet, the article reports that she dropped out because she feared being overshaddowed by Spears. Why work to create anothe rrole for her if her 9and her handlers) are that insecure?

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Originally posted by Douglas:
The 26th game of the 2007-08 season of the original (and challenging) P.I. Feedback Challenge is online! You have until Tuesday March 18 @ 7:59am ET to join in on the fun of this game! (This is the first time in 69 PIFC games that I have premiered it on a Tuesday.)

And another first: the daily version of the P.I. Feedback Challenge, which is always online, debuts a featured cable program!

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ER fans take note: It looks like the medical drama will be back for season #15.

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When ABC launches its fall season in September, don't look for too many new faces. With robust runs of sophomore series Pushing Daisies, Private Practice and Dirty Sexy Money in the pipeline, sources tell the Reporter that any new Alphabet dramas — and the network has as many as seven in the works, including David E. Kelley's Life on Mars adaptation — won't be unspooled until midseason.

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Originally posted by Holly:
Interesting if true...

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When ABC launches its fall season in September, don't look for too many new faces. With robust runs of sophomore series Pushing Daisies, Private Practice and Dirty Sexy Money in the pipeline, sources tell the Reporter that any new Alphabet dramas — and the network has as many as seven in the works, including David E. Kelley's Life on Mars adaptation — won't be unspooled until midseason.

From TV Guide

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Originally posted by Holly:
Interesting if true...

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When ABC launches its fall season in September, don't look for too many new faces. With robust runs of sophomore series Pushing Daisies, Private Practice and Dirty Sexy Money in the pipeline, sources tell the Reporter that any new Alphabet dramas — and the network has as many as seven in the works, including David E. Kelley's Life on Mars adaptation — won't be unspooled until midseason.

From TV Guide

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Originally posted by mushu_jj:

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Originally posted by Obveeus:

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Originally posted by mushu_jj:

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Originally posted by Obveeus:
Moreover, that extra hour of daylight means opportunity to get some yardwork done before nightfall.

Well we don't have to worry about that here for a while with 5 inches of snow on the ground yet.

Shoveling snow counts as 'yard work' (not to mention plucking the dandilions that poke up through the snow). With the extra hour of daylight, you can work all day and still get home in time to clear the driveway before darkness falls. Of course, that pushes dinner back an hour, which in turn pushes TV viewing back an hour. Thus, only the old people have time to watch Canterbury's Law, because they hire someone to clear the snow for them.

Hehe. Well most of us youngsters aren't shoveling anymore. Its all piled up elsewhere and brown and ugly and melting thanks to warmer temps.

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When Congress voted to move the start of daylight savings time up three weeks last year from April to March, the idea was to save energy. But a side effect has been to put a damper on TV ratings.

The extra hour or so of daylight has the effect of drawing people outside and away from their televisions. The impact was always apparent come April, but now, with daylight savings taking effect so early, the effect on television is much more notable, especially during the first hour of primetime.

On Sunday night, overall household TV usage at 7 p.m. slipped 7 percent week to week, from 60.4 percent to 56.1 percent, according to Nielsen. Among adults 18-49, the dip was even sharper, down 12 percent week to week, from 35.5 percent to 31.1 percent.

On Monday, ratings in that demographic were low across the board on broadcast at 8 p.m. ABC’s “The Bachelor” special had the franchise’s worst-ever rating for an original episode, NBC’s “My Dad is Better Than Your Dad” slipped to a series low, and Fox’s new “Canterbury’s Law” had the lowest premiere this year for a Monday night drama.

Last year, according to a Fox analysis of Nielsen data, the start of daylight savings time resulted in a decline of 6 percent for TV viewing levels among adults 18-49 compared with the same time the previous year, while slipping 9 percent compared to the previous two months.

As the weeks went on, the year-to-year declines diminished, but by that point the networks were already nearing May sweeps.

Certainly other factors affect viewership levels. The writers’ strike, the increased usage of digital video recorders and a generally lackluster crop of midseason programs are also reasons for year-to-year declines.

But these may also serve to worsen the daylight savings crunch. If viewers don’t feel a strong need to catch new shows or are satisfied relying on DVRs to tape their programs, they’ll feel even less pull toward the television when daylight hours stretch later and allow for more time outside, especially when the weather warms up over the coming weeks.

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Originally posted by Marc Berman:
ABC is making a tremendous mistake if it does not launch any new shows this fall. It sends out a very lazy message.

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Originally posted by Holly:
Interesting if true...

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When ABC launches its fall season in September, don't look for too many new faces. With robust runs of sophomore series Pushing Daisies, Private Practice and Dirty Sexy Money in the pipeline, sources tell the Reporter that any new Alphabet dramas — and the network has as many as seven in the works, including David E. Kelley's Life on Mars adaptation — won't be unspooled until midseason.

From TV Guide

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Prime-Time Metered Market Tuesday Ratings:
Fox in a Winning League of its Own

Tuesday 3/11/08

Household Rating/Share
Fox: 17.0/26, NBC: 5.9/ 9, CBS: 4.4/ 7, ABC: 3.9/ 6, CW: 1.8/ 3

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-Percent Change From the Year-Ago Evening (Tuesday, March 13, 2007)
NBC: + 3, ABC: - 2, Fox: - 7, CW: -10, CBS: -32

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Note: The fast affiliate results for Tuesday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Tuesday, March 11, 2008.

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-Yesterday’s Winners:
American Idol (Fox), Law & Order: SVU R (NBC)

-Yesterday’s Losers (Excluding Repeats):
Just For Laughs (ABC), Beauty and the Geek (CW), According to Jim (ABC), Big Brother 9 (CBS), Jericho (CBS)

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-Ratings Breakdown:
Fox soared past the competition last night, beating the four competing networks combined. A two-hour edition of American Idol, featuring the 12 finalists, averaged a stellar 17.0 rating/26 share from 8-10 p.m., building in each half-hour as follows:

8:00 p.m. 15.1/24
8:30 p.m. 16.8/26
9:00 p.m. 17.9/27
9:30 p.m. 18.2/27

My pick to depart tonight is Ramiele Malubay. Also on the weak side is Kristy Lee Cook, while the most overrated in my opinion is Jason Castro. I just don’t get it.

In the battle of the leftovers, NBC ranked a very distant second in the overnights with its combination of a two-hour edition of The Biggest Loser 5 (5.1/ 8 from 8-10 p.m.) and a repeat of Law & Order: SVU (#1: 7.4/12). As I say every week, keep an eye on the adult 18-49 results for The Biggest Loser, which always manages to spark some interest in the demo.

Next was CBS care of a repeat of NCIS (#2: 6.2/10), Big Brother 9 (#3: 3.5/ 5) and Jericho (#3: 3.7/ 6). Considering the dedication of the fans to get Jericho back on the air, you might have thought it would do better. Then again, no one forced CBS to schedule it in the “cursed” Tuesday 10 p.m. hour. As for Big Brother, if anyone saw the episode please email me (mberman@mediaweek.com) and let me know what happened. While I am still addicted to it, American Idol comes first (and I forgot it was on!).

ABC was barely visible, meanwhile, with its combination of two episodes (original and repeat) of Just For Laughs (#4: avg. 3.1/ 5), two episodes (original and repeat of According to Jim (#4: avg. 3.2/ 5) and Primetime: What Would You Do? (#2: 5.4/ 9). Worth noting for Primetime: What Would You Do? was growth of 69 percent out of According to Jim.

In season-premiere news, the CW’s Beauty and the Geek was barely visible at a mere (and, of course, last place) 1.6/ 3 at 8 p.m. One year earlier, a repeat of Gilmore Girls scored a 1.7/ 3 in the overnights in this time period. Lead-out One Tree Hill was also below average, with a 2.0/ 3. But compared to Beauty and the Geek, that was an increase of 25 percent.

Source: Nielsen Media Research data