-Yesterday’s Winners: 60 Minutes (CBS), Extreme Makeover: Home Edition R (ABC), Oprah’s Big Give (ABC)
-Yesterday’s Losers (Excluding Repeats): Big Brother 9 (CBS), Everybody Hates Chris (CW), Aliens in America (CW), Unhitched (Fox)
----------
-Ratings Breakdown: ABC won this second Sunday in March in both total viewers and adults 18-49. But week two of non-scripted hours Oprah’s Big Give and Here Come the Newlyweds lost steam. Airing out of a repeat of Extreme Makeover: Home Edition (Viewers: #1: 12.36 million; A18-49: #1, 4.0/11 at 8 p.m.), Oprah’s Big Give still dominated the 9-10 p.m. time period, with 11.83 million viewers and a 4.1/10 among adults 18-49. Comparably, however, that was down by 3.85 million viewers and 23 percent among adults 18-49 from it’s week-ago series-opener (Viewers: 15.68 million; A18-49: 5.3/13 on March 2, 2008).
Here Come the Newlyweds followed with an also dominant 8.91 million viewers and a 3.6/ 9 among adults 18-49 -- down by 1.10 million viewers and 12 percent in the demo from its debut from one week earlier (Viewers: 10.01 million; A18-49: 4.1/11 on March 2).
Earlier in the evening on ABC was America’s Funniest Home Videos at 6.66 million viewers (#2) and a first-place 1.9/ 7 among adults 18-49 from 7-8 p.m. Yes…the top-rated show in the demo in the hour was under a 2 rating!
CBS had nothing unusual to report with its combination of 60 Minutes (Viewers: #1, 11.59 million; A18-49: #2, 1.8/ 6), which keeps on ticking after 40 years, Big Brother 9 (Viewers: #4, 6.48 million; A18-49: #4, 2.2/ 6), which should air in the summer only, a repeat of Cold Case (Viewers: #3, 7.91 million; A18-49: #3t, 1.8/ 4), and Showtime drama Dexter (Viewers: 6.64 million; A18-49: #3, 1.9/ 5). Dexter may not be a blockbuster, but it fits well out of the Cold Case encores.
Third overall was NBC’s repeat line-up of a two-hour edition of Most Outrageous Moments (Viewers: 7.28 million; A18-49: 2.0/ 6 from 7-9 p.m.), which built in every half hour, Law & Order (Viewers: #3, 6.95 million; A18-49: #3t, 1.8/ 4) and Law & Order: SVU (Viewers: #2, 8.46 million; A18-49: #2, 2.3/ 6). Next was Fox, which performed as follows:
Fox/Sunday 7:00 p.m. King of the Hill (R) – Viewers: 2.62 million (#3), A18-49: 1.2/ 4 (#4) 7:30 p.m. American Dad (R) – Viewers: 3.17 million (#4), A18-49: 1.5/ 4 (#4) 8:00 p.m. The Simpsons – Viewers: 7.28 million (#3), A18-49: 3.5/10 (#1t), 8:30 p.m. King of the Hill – Viewers: 6.19 million (#3t), A18-49: 3.0/ 8 (#2) 9:00 p.m. Family Guy (R) – Viewers: 7.51 million (#3), A18-49: 3.7/ 9 (#2) 9:30 p.m. Unhitched – Viewers: 5.21 million (#4), A18-49: 2.6/ 6 (#2)
One week earlier, Unhitched debuted with a similarly disappointing 5.77 million viewers and a 2.6/ 6 in the demo.
Last, and very least in every half hour, was the CW’s line-up of a repeat of America’s Next Top Model (Viewers: 1.47 million; A18-49: 0.6/ 2), Everybody Hates Chris (Viewers: 1.38 million; A18-49: 0.5/ 1), Aliens in America (Viewers: 1.17 million; A18-49: 0.4/ 1), a repeat of Girlfriends (Viewers: 1.05 million; A18-49: 0.4/ 1) and a repeat of The Game (Viewers: 926,000, A18-49: 0.4/ 1). No, it doesn’t get much worse than that.
Oprah’s Big Give still dominated the 9-10 p.m. time period, with 11.83 million viewers and a 4.1/10 among adults 18-49. Comparably, however, that was down by 3.85 million viewers and 23 percent among adults 18-49 from it’s week-ago series-opener (Viewers: 15.68 million; A18-49: 5.3/13 on March 2, 2008).
How bad is it when Oprah can't even hold viewers?
I think Oprah may have finally hit the "Over Exposed" Level. This may have been just 1 project too many for her empire.
Fox/Sunday 7:00 p.m. King of the Hill (R) – Viewers: 2.62 million (#3), A18-49: 1.2/ 4 (#4) 7:30 p.m. American Dad (R) – Viewers: 3.17 million (#4), A18-49: 1.5/ 4 (#4) 8:00 p.m. The Simpsons – Viewers: 7.28 million (#3), A18-49: 3.5/10 (#1t), 8:30 p.m. King of the Hill – Viewers: 6.19 million (#3t), A18-49: 3.0/ 8 (#2) 9:00 p.m. Family Guy (R) – Viewers: 7.51 million (#3), A18-49: 3.7/ 9 (#2) 9:30 p.m. Unhitched – Viewers: 5.21 million (#4), A18-49: 2.6/ 6 (#2)
Man, FOX sunday night just gets a little worse each week.
7.28 Million for a NEW Simpsons Episode???
The night has sprung a leak and something may need to be done about BEFORE next fall.
Marc, I would also call Newlyweds performance a winner, or at least an 'honorable mention' -- It held up better than the Oprah lead in from prior week, and it's doing really well in the demo. Plus it won its hour. Aside from last week's drop, which was 90% due to the EM:HE repeat earlier in the evening, it held a good chunk of both viewers and demo.
Fox/Sunday 7:00 p.m. King of the Hill (R) – Viewers: 2.62 million (#3), A18-49: 1.2/ 4 (#4) 7:30 p.m. American Dad (R) – Viewers: 3.17 million (#4), A18-49: 1.5/ 4 (#4) 8:00 p.m. The Simpsons – Viewers: 7.28 million (#3), A18-49: 3.5/10 (#1t), 8:30 p.m. King of the Hill – Viewers: 6.19 million (#3t), A18-49: 3.0/ 8 (#2) 9:00 p.m. Family Guy (R) – Viewers: 7.51 million (#3), A18-49: 3.7/ 9 (#2) 9:30 p.m. Unhitched – Viewers: 5.21 million (#4), A18-49: 2.6/ 6 (#2)
Man, FOX sunday night just gets a little worse each week.
7.28 Million for a NEW Simpsons Episode???
The night has sprung a leak and something may need to be done about BEFORE next fall.
CBS could be doing well at the 8PM slot if they had ordered a SECOND-AMAZING RACE back in the summer time...but noooo-they thought having HUGH JACKMAN producing and appearing in a show was going to make VIVA a successful show...now let them reap what they have sown!
I wish BB9 could have done better...by the way they are way too strict at TWOP board...I got suspended for a week for encouraging people not to vote for Alex and put Allison back in the house. Why that upset them I have no idea. Yeesh.
Any predictions on CANTERBURY'S LAW? It seems like a bad fit for a FOX monday use to having ACTION series like 24, PRISON BREAK and TERMINATOR?
Oprah’s Big Give still dominated the 9-10 p.m. time period, with 11.83 million viewers and a 4.1/10 among adults 18-49. Comparably, however, that was down by 3.85 million viewers and 23 percent among adults 18-49 from it’s week-ago series-opener (Viewers: 15.68 million; A18-49: 5.3/13 on March 2, 2008).
How bad is it when Oprah can't even hold viewers?
I think Oprah may have finally hit the "Over Exposed" Level. This may have been just 1 project too many for her empire.
That loss is purely due to the EM:HE repeat leadin into it -- its unreasonable to expect any show, with or without Oprah in its name, to stand on its own in just its second outing. And when you consider that, both OBG and Newlyweds did very well. Let's see what happens when EM:HE is new again, and then we'll talk...
Fox/Sunday 7:00 p.m. King of the Hill (R) – Viewers: 2.62 million (#3), A18-49: 1.2/ 4 (#4) 7:30 p.m. American Dad (R) – Viewers: 3.17 million (#4), A18-49: 1.5/ 4 (#4) 8:00 p.m. The Simpsons – Viewers: 7.28 million (#3), A18-49: 3.5/10 (#1t), 8:30 p.m. King of the Hill – Viewers: 6.19 million (#3t), A18-49: 3.0/ 8 (#2) 9:00 p.m. Family Guy (R) – Viewers: 7.51 million (#3), A18-49: 3.7/ 9 (#2) 9:30 p.m. Unhitched – Viewers: 5.21 million (#4), A18-49: 2.6/ 6 (#2)
Man, FOX sunday night just gets a little worse each week.
7.28 Million for a NEW Simpsons Episode???
The night has sprung a leak and something may need to be done about BEFORE next fall.
I have been saying for awhile that FOX should move the animated comedies to Wednesday or Thursdays next season. Or just move Simpsons and Family Guy and drop the other 2. They could really do better on Sundays.
