The majority of the people in the Apple store won't be outside the 18-49 demo (especially if you don't count kids that were dragged in their by their parents). The real point, which you ignored competely, is what got them in the store in the first place. The advertisers want people to walk into that store and buy what they saw in the ad. When it comes to technology, the old farts are more likely to walk into the store and but what their kids told them to buy, or buy what the salesman tells them to buy, or buy what the consumer reports article they read told them to buy. Notice, their kids, the salesman, and the consumer reports writers are all likely in the 18-49 demo so that is who the advertisers value reaching.
WOW! It amazing that the over 50 crowd can even ealk, talk, take a crap or even breath without a sub 49 year oldd telling them to do those things.
Originally posted by WelcomeToK-Ville: Putting B&TG or any show between Online Nation/CW Now and ANTM encore is killing the show. While B&TG isn't pulling impressive numbers, it's doing as well as the new shows and in some cases, better. The CW has to completely rework Sunday, get rid of the encores, put two shows with two new episodes in it's place and then if they want to keep the CW Now put it at 7 PM and extend it one hour.
Yes, I was basically writing off Sunday. You 'solution' of magically coming up with several new shows that will be good isn't really an option. The other series CW has waiting in the wings SHOULD be used to spell repeats of their regular shows or used to fill in between seasons of ANTM. That is how the network needs to act if they want to keep ratings from dropping even further. The shows waiting in the wings SHOULD NOT be wasted on Sunday as you suggest.
Originally posted by robert: U're talking like we've seen 20 episodes of Cane. It's a season (3 episodes) low but with a very small drop. Besides we have to wait for the finals to see if there was a drop at all
This cavemen stuff is so lazy. It's boring lazy humor. I'm not talking about the show. I'm talking about the witty repartee on this board. You included Marc. Yeah... it's not a great show. We get it. How did it become the symbol of the decline of western civilization? No worse than a bunch of other stuff. Better than some. Get over yourselves.
After YOU, my dear Alphonse.
Seriously, Cavemen isn't the worst show ever, it's not the worst idea for a show ever, and nobody's saying it is. We're just saying we knew from the start this was a bad idea, that would be made into a bad show, that would do badly. And we're curious why a network full of highly paid people who are supposedly qualified to figure this stuff out didn't know that. Okay? Cuz we're going to go right on talking about it for a while, whether you like it or not.
Because, you see, your opinion of us is kind of meaningless. Because, you see, we're not a primetime network sitcom that needs to be watched by a whole lot of people to stay on the air. We're just a bunch of people wasting time on the internet. Just like you. Only better.
Advertisers pay 'bigger bucks' to reach the people that are harder to reach, not the people that are easy to reach.
Will just agree to disagree. Just like the baby boomers before them TV and the ad buyers and sellers have fed off the 'tech boomers' for three decades. They were the first to adopt cable tv, Atari and countless other advances in technologies in the 70s and 80s. And guess what.. time flies... that group is starting to hit 50 and They are not asking their kids or the salesmen what to buy.
This same group of people has watched TV for 20 plus years now and is getting older and suddenly as they hit 50 they don't count anymore?
How is that not a broken system? I agree you shouldn't include anyone under 18 but surely we can't be far off from a demo more like 18-55.
Perhaps they would skew younger if they did an NCSI swimsuit episode?
Seriously, though, NCIS is doing just fine in the ratings.
Seriously though, let me know if they do the swimsuit episode. I like the women on that show a lot. I just don't like the men that much. Or the scripts. Or the premise. But get Abby and Ziva into speedos, and I'm there.
Originally posted by TV-aholic: OK everybody. We need to stop what we are doing and Get over it. Marc, close down the site. We're getting over this discussion stuff.
See ya everybody!!!
Don't let the close window hit you on the way out.
As for Cavemen and Carpoolers, wek#3 will tell the story. If they are stable, the shows will stick around through the new year. If they drop by the same percentage again, they won't see November sweeps.
The CW has created two problems for itself. The first problem is not enough replacement shows to fill in the gaps. Did the CW expect all of their shows to hit? All networks have at least options for when all things go wrong. And with the CW being so new, they should have had more than the typical network. The second problem is completely giving up on Sundays and not caring about the results. Sunday is a huge TV watching night. There is an audience but CW is not going to get it with cheap filler and a series oddly placed in the middle of it. They either need to craft a night or just do local programming on Sunday like MNTV.
quote:
Originally posted by Obveeus:
quote:
Originally posted by WelcomeToK-Ville: Putting B&TG or any show between Online Nation/CW Now and ANTM encore is killing the show. While B&TG isn't pulling impressive numbers, it's doing as well as the new shows and in some cases, better. The CW has to completely rework Sunday, get rid of the encores, put two shows with two new episodes in it's place and then if they want to keep the CW Now put it at 7 PM and extend it one hour.
Yes, I was basically writing off Sunday. You 'solution' of magically coming up with several new shows that will be good isn't really an option. The other series CW has waiting in the wings SHOULD be used to spell repeats of their regular shows or used to fill in between seasons of ANTM. That is how the network needs to act if they want to keep ratings from dropping even further. The shows waiting in the wings SHOULD NOT be wasted on Sunday as you suggest.
How is that now a broken system? I agree you shouldn't include anyone under 18 but surely we can't be far off from a demo more like 18-55.
Personally, I have always felt that the 18-49 demo it too wide a range.
A 40 year old has a completely different money structure, priorities, social structure, etc... than an 18 year old.
The Demos should be broken down into more resonable age groups.
18-24 - The beginning of adult hood, usually college student and just starting a "real" job.
25-34 - Starting the carrer and beginning a family.
35-50 - In the middle of or towards the end of raising your kids. Carrer usually in full swing
50-64 - Kids are gone and you have ALL that money and just 1 or two people to support. Time to take the big trips and buy the big cars. Now you get to have fun!!
65-75 - Fixed income begins, but still have the ability to purchase big ticket items, plus You now fit in the Pharmasutical ad demo!
Over 75 - Not a large group, but they still buy laundry soap, food, clothes, etc...
Originally posted by Tony: This season people were asked to check out an insane number of new shows, it's a guaranteed failure, they need to salvage more and add less. Not necessarily because these lackluster rating will turn over, but because replacing your entire lineup is dooming everything. It's almost the equivalent of a movie studio launching 3 big films on the same weekend, it hurts them. And I think this is a problem.
Counting the My Network TV junk, this fall the broadcast nets trotted out 33 new shows (4 of which haven't even debuted yet). I really have no clue how that can be "insane" when it's on par with what we're asked to check out every fall. The only network who's asking anyone to check out something resembling an insane number of new shows is ABC -- mostly because Steve McPherson is a complete idiot.
Just like the baby boomers before them TV and the ad buyers and sellers have fed off the 'tech boomers' for three decades. They were the first to adopt cable tv, Atari and countless other advances in technologies in the 70s and 80s. And guess what.. time flies... that group is starting to hit 50 and They are not asking their kids or the salesmen what to buy. 
