Prime-Time Ratings:
Wednesday 10/10/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 11.60 million, ABC: 10.38, NBC: 10.24, Fox: 6.48, CW: 4.08

-Adults 18-49:
ABC: 3.9 rating/11 share, CBS: 3.3/ 9, NBC: 3.2/ 9, Fox: 2.6/ 7, CW: 1.9/ 5

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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.

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-Yesterday’s Winners:
Pushing Daisies (ABC), Deal or No Deal (NBC), America’s Next Top Model (CW), Criminal Minds (CBS), Private Practice (ABC), Bionic Woman (NBC), CSI: NY (CBS)

-Honorable Mention:
Kitchen Nightmares (Fox)

-Yesterday’s Losers (excluding repeats)
Kid Nation (CBS), Gossip Girl (CW)

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-Ratings Breakdown:
It was a Wednesday of mixed leadership, with CBS the most-watched network and ABC No. 1 among adults 18-49. ABC and NBC shared bragging rights from 8-9 p.m., with game show Deal or No Deal first in total viewers (12.49 million) and second among adults 18-49 (3.1 rating/9 share), and week two of ABC’s Pushing Daisies just the opposite at 10.07 million viewers (#2) and a first-place 3.6/11 in the demo. Compared to its debut one week earlier (Viewers: 13.03 million; A18-49: 4.3/13 on Oct. 3), Pushing Daisies dipped by 2.96 million viewers and 16 percent among adults 18-49. But a winning finish in the demo keeps it in the winner’s circle. As for Deal or No Deal, wasn’t watching that contestant lose everything at the end painful to witness?

Also airing in the 8 p.m, hour was CBS’ deteriorating Kid Nation (Viewers: #3, 7.01 million; A18-49: #4, 2.0/ 6), Fox comedies Back to You (Viewers: #4, 6.55 million; A18-49: #3t, 2.2/ 7) and ‘Til Death (Viewers: #4, 6.48 million; A18-49: #4, 2.4/ 7), and CW golden girl America’s Next Top Model, which hit a season high of 5.29 million viewers and a 2.5/ 7 among adults 18-49. Too bad lead-out Gossip Girl is squandering the opportunity. As for the Fox comedies, it looks like they have settled in (and the results could certainly be worse). CBS, meanwhile, should not be worrying about the location for a proposed second season of Kid Nation.

CBS’ Criminal Minds was the most-watched show from 9-10 p.m., but ABC’s Private Practice remains the show to beat among adults 18-49. NBC’s competing Bionic Woman, meanwhile, remains a vast improvement over year-ago occupant The Biggest Loser (with growth of 23 percent out of lead-in Deal or No Deal). Take a look at all three series:

Wednesday 9 p.m.
Criminal Minds (CBS)
Viewers: 14.47 million (#1), A18-49: 3.8/10 (#2t)

Private Practice (ABC)
Viewers: 12.21 million (#2), A18-49: 4.8/12 (#1)

Bionic Woman (NBC)
Viewers: 10.10 million (#3), A18-49: 3.8/10 (#2t)

Yes, it looks like my predictions about both Private Practice and Bionic Woman were incorrect.

Also airing in the 9 p.m. hour was Fox’s Kitchen Nightmares (Viewers: #4: 6.45 million; A18-49: #4, 3.0/ 8), which deserves accolades for growing by 25 percent among adults 18-49 out of ‘Til Death, and the CW’s Gossip Girl (Viewers: #5, 2.87 million; A18-49: #5, 1.3/ 3). Based on retention for Gossip Girl out of Top Model of just 54 percent in total viewers and 52 percent among adults 18-49, you have to wonder why the CW rushed into a full season renewal.

CBS’ veteran CSI: NY dominated 10 p.m., with 13.31 million viewers and a 4.0/11 among adults 18-49. Second was ABC’s Dirty Sexy Money (Viewers: 8.86 million; A18-49: 3.4/ 9), followed by NBC’s Life (Viewers: 8.14 million; A18-49: 2.8/ 8), both at series low performances. Take a look at the retention for both new dramas out of their lead-ins:

Dirty Sexy Money out of Private Practice
Viewers: 73 percent, A18-49: 71 percent

Life out of Bionic Woman
Viewers: 81 percent, A18-49: 74 percent

Both Dirty Sexy Money and Life do, however, remain an improvement over the year-ago time period occupants (ABC: The Nine, NBC: Kidnapped).

Source: Nielsen Media Research data

Marc, could you please post the half-hour breakdowns for ANTM and Gossip Girl? Thanks.

Peace!

PD is not remotely done falling--remember Studio 60? Took a LONG time falling, because people kept giving it another chance. Shows like this get a lot of chances--and blow them all.

BW and PP are both pretty blah shows, but they're blah shows that people are willing to watch when nothing better is on. We'll see if that holds up--BW is going through all kinds of changes in the coming weeks. It'd be pretty funny if it remained successful, without anything resembling a single coherent voice, or an official showrunner, wouldn't it?

Hoping Life can hold on for dear life. Bionic is slipping wouldn't be surprised it Daisies slips below 10 mil next week and Bionic.

Nice numbers for ABC, especially Pushing Daisies. Surprising to see Til Death grow in demo out of Back to You.

I think DSM is in big trouble. I think.

Top Model
8:00 p.m. V: 4.83 million, A18-49: 2.2/ 7
8:30 p.m. V: 5.75 million, A18-49: 2.7/ 8

Gossip Girl
9:00 p.m. V: 3.12 million, A18-49: 1.4/ 4
9:30 p.m. V: 2.62 million, A18-49: 1.2/ 3

quote:

Originally posted by wenart25:
Marc, could you please post the half-hour breakdowns for ANTM and Gossip Girl? Thanks.

Peace!

Dirty Sexy Money being under 9 million viewers is not good.

Glad to see Back To You is stabilizing. I think that is a funny comedy and the chemistry is growing between Heaton and Grammar. It's also good to see Kitchen Nightmares settling in as well. I think if Fox gives these shows the time of day, they have a good shot of making it through the season. I would promote more Back to You when AI comes back.

Looks like a big drop for Pushing Daisies. Kinda expected it but not that much. We'll see how it does in Week 3 if the drop continues

It looks like we have a more competitive Wednesday than last year. Can't wait for AI and Lost to come back to get thrown in the mix. Should be interesting to see what shows are around when that happens in January

quote:

Dirty Sexy Money (Viewers: 8.86 million; A18-49: 3.4/ 9)

DSM is losing about 800K viewers each week, but about only .1 in the demo each week.

So the CW does a full season pickup on GG just to be rewarded for a lesser retention than the week before. I tell you, those CW people are genuises! No matter how hard they push it, it's just not a show that's going to be a hit.

Dirty Sexy Money is a huge disappointment. I would rank it as a loser. It's completely tanking each week in the ratings and at this rate, will fall under 8 mil next week. It needs to stabilize or it will be cancelled. For all the talks of Big Shots bombing, this is doing even worse.

And still no one is watching Kid Nation. It won't be long until this show is off air.

As for Pushing Daisies, despite it's demos, it took a huge drop. It's not such a winner.

quote:

Originally posted by TV-aholic:

quote:

Dirty Sexy Money (Viewers: 8.86 million; A18-49: 3.4/ 9)

DSM is losing about 800K viewers each week, but about only .1 in the demo each week.

Odd, no? I wonder if ABC is pleased, or concerned?

Marc, could you please post the half-hour breakdowns for Life and Pushing Daisies? Thanks.

CSI NY is still strong in the 18-49 area.