Prime-Time Ratings:
Wednesday 6/25/08
-Total Viewers:
Fox: 8.11 million, CBS: 7.17, NBC: 6.69, ABC: 5.14, CW: 1.78
-Adults 18-49:
Fox: 3.0 rating/10 share, NBC: 2.1/ 7, ABC: 1.7/ 5, CBS: 1.5/ 5, CW: 0.7/ 2
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-Yesterday’s Winners:
So You Think You Can Dance (Fox), Baby Borrowers (NBC)
-Honorable Mention:
Primetime Crime (ABC)
-Yesterday’s Losers (Excluding Repeats):
Celebrity Circus (NBC)
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-Repeat Alert:
31 percent of last night’s schedule was non-originals.
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-Ratings Breakdown:
Fox’s reliable So You Think You Can Dance remained just that, with a dominant 8.11 million viewers and a 3.0 rating/10 share among adults 18-49 from 8-10 p.m. But wasn’t last night’s episode, which should have been one hour, painfully slow? With two fewer contestants each week, how are the producers going to keep stretching it out? For more on So You Think You Can Dance, listen to today’s PIPodcast at
www.marcberman.tv.
In series-premiere news, NBC’s Baby Borrowers was sampled with 7.82 million viewers (#3) and a second-place 2.8/ 8 among adults 18-49 from 9-10 p.m. Comparably, that built from lead-in Deal or No Deal (Viewers: #2, 6.59 million; A18-49: #3, 1.6/ 6 at 8 p.m.) by 1.23 million viewers and a hefty 75 percent in the demo. Considerably less promising on NBC was Celebrity Circus, now at 10 p.m., with 5.67 million viewers (#3) and a 2.0/ 6 in the demo (#1). That put retention for Celebrity Circus out of the second-half of lead-in Baby Borrowers (Viewers: #3, 8.02 million; A18-49: #2, 3.0/ 8 at 9:30 p.m.) at a so-so 71 percent in viewers and 67 percent among adults 18-49.
In season-premiere news, the return of ABC’s Primetime: Crime finished second at 10 p.m., with 6.77 million viewers and a 1.8/ 5 among adults 18-49. Comparably, that built from a repeat of lead-in Supernanny (Viewers: #4, 5.45 million; A18-49: #3t, 1.6/ 5 at 9 p.m.) by 1.22 million viewers and 12 percent in the demo. Earlier in the evening on ABC was a repeat of Wife Swap at 4.51 million viewers (#4) and a second-place 1.7/ 6 among adults 18-49 at 8 p.m.
CBS finished second overall in total viewers and fourth among adults 18-49 with its encore combination of The Price is Right (Viewers: #4, 5.90 million; A18-49: #4, 1.4/ 5), Criminal Minds (Viewers: #2, 7.95 million; A18-49: #3, 1.6/ 5) and CSI: NY (Viewers: #1, 7.67 million; A18-49: #2, 1.7/ 5).
In season (or series) finale news was the CW’s Farmer Wants a Wife at a last-place 2.45 million viewers and a 1.0/ 3 among adults 18-49. While that may not sound impressive, it did more than manage to double a repeat of lead-in America’s Next Top Model (Viewers: 1.12 million; A18-49: 0.4/ 2 at 8 p.m.). Instead of repeating Top Model in the Friday 9 p.m. hour next season, why not at least put in an original reality/competition?
Source: Nielsen Media Research data