Prime-Time Ratings:
Wednesday 6/25/08

-Total Viewers:
Fox: 8.11 million, CBS: 7.17, NBC: 6.69, ABC: 5.14, CW: 1.78

-Adults 18-49:
Fox: 3.0 rating/10 share, NBC: 2.1/ 7, ABC: 1.7/ 5, CBS: 1.5/ 5, CW: 0.7/ 2

----------

-Yesterday’s Winners:
So You Think You Can Dance (Fox), Baby Borrowers (NBC)

-Honorable Mention:
Primetime Crime (ABC)

-Yesterday’s Losers (Excluding Repeats):
Celebrity Circus (NBC)

----------

-Repeat Alert:
31 percent of last night’s schedule was non-originals.

----------

-Ratings Breakdown:
Fox’s reliable So You Think You Can Dance remained just that, with a dominant 8.11 million viewers and a 3.0 rating/10 share among adults 18-49 from 8-10 p.m. But wasn’t last night’s episode, which should have been one hour, painfully slow? With two fewer contestants each week, how are the producers going to keep stretching it out? For more on So You Think You Can Dance, listen to today’s PIPodcast at www.marcberman.tv.
In series-premiere news, NBC’s Baby Borrowers was sampled with 7.82 million viewers (#3) and a second-place 2.8/ 8 among adults 18-49 from 9-10 p.m. Comparably, that built from lead-in Deal or No Deal (Viewers: #2, 6.59 million; A18-49: #3, 1.6/ 6 at 8 p.m.) by 1.23 million viewers and a hefty 75 percent in the demo. Considerably less promising on NBC was Celebrity Circus, now at 10 p.m., with 5.67 million viewers (#3) and a 2.0/ 6 in the demo (#1). That put retention for Celebrity Circus out of the second-half of lead-in Baby Borrowers (Viewers: #3, 8.02 million; A18-49: #2, 3.0/ 8 at 9:30 p.m.) at a so-so 71 percent in viewers and 67 percent among adults 18-49.

In season-premiere news, the return of ABC’s Primetime: Crime finished second at 10 p.m., with 6.77 million viewers and a 1.8/ 5 among adults 18-49. Comparably, that built from a repeat of lead-in Supernanny (Viewers: #4, 5.45 million; A18-49: #3t, 1.6/ 5 at 9 p.m.) by 1.22 million viewers and 12 percent in the demo. Earlier in the evening on ABC was a repeat of Wife Swap at 4.51 million viewers (#4) and a second-place 1.7/ 6 among adults 18-49 at 8 p.m.

CBS finished second overall in total viewers and fourth among adults 18-49 with its encore combination of The Price is Right (Viewers: #4, 5.90 million; A18-49: #4, 1.4/ 5), Criminal Minds (Viewers: #2, 7.95 million; A18-49: #3, 1.6/ 5) and CSI: NY (Viewers: #1, 7.67 million; A18-49: #2, 1.7/ 5).

In season (or series) finale news was the CW’s Farmer Wants a Wife at a last-place 2.45 million viewers and a 1.0/ 3 among adults 18-49. While that may not sound impressive, it did more than manage to double a repeat of lead-in America’s Next Top Model (Viewers: 1.12 million; A18-49: 0.4/ 2 at 8 p.m.). Instead of repeating Top Model in the Friday 9 p.m. hour next season, why not at least put in an original reality/competition?

Source: Nielsen Media Research data

NBC *REALLY* needs to stop ABUSING DOND now...give it a rest already! Those sagging ratings + overexposure are going to hurt the show come the fall.

I tried watching BB last night, but the first 20-25 mins were pretty BLAH...had to turn it off.

Good start for Baby Borrowers...helps that months of promotion by the Peacock were a factor.

I'm concerned that the show's ratings could plunge as the weeks go by. There was a curiosity by viewers, but are they going to stick around to watch these couples parent pre-teens, teens and the elderly? Babies are cute and always a ratings ploy, but once they get older...

Next week, the show moves to 8p opposite the first half of Dance, TPiR and Wife Swap. It should finish second in both overall and 18-49, but I could see a drop of around 1M in the ratings.

quote:

I'm concerned that the show's ratings could plunge as the weeks go by.

Really? I'm concerned the ratings for Baby borrowers won't drop!

This message has been edited. Last edited by: joliesse,

Those are really bad numbers for deal or No Deal.

They need to let it rest for the fall and bring it back in January.

CW needs to renew Farmer Wants A Wife. Those finale numbers are great.

As for Baby Borrowers, it debuted much higher than I expected it too. Second week will be interesting.

Wife Swap & Supernanny were both new episodes last night.

quote:

Originally posted by WlcmDoNotDisturb90210:
CW needs to renew Farmer Wants A Wife. Those finale numbers are great.

As for Baby Borrowers, it debuted much higher than I expected it too. Second week will be interesting.

But the previous eps' ratings stunk. The WHOLE SHOW stunk! It was so bad that I wouldn't be surprised to see CW renew it.

"Baby Borrowers" is just another example of bad-taste TV used to kill time in the summer. I hope it tanx real soon.

quote:

Originally posted by WlcmDoNotDisturb90210:
CW needs to renew Farmer Wants A Wife. Those finale numbers are great.

It was in the summer and it had over 2 million viewers each episode. Most of The CW shows were lucky to get that in the regular season. I would renew it and put it at 9pm in the fall on Friday's, or renew it for the summer.

BB and CC seem like they should swap, but at least this will help both show's ratings. :/

Maybe its time for DOND to peak out and begin its decline. Lord knows NBC has overexposed it since it's first week on the air.

Watch SWINGTOWN tonight! CBS 10PM.

NBC is killing DOND just like the way ABC killed WWTBAM. They need to put it on hiatus for a while now lol........

There are a number of CW shows that could not get a 1.0 demo with 2.45 million viewers.

NBC isn't killing DOND. Game shows just don't last very long. There is no reason to believe DOND ratings would improve if they gave it a rest. Better for NBC to milk as much money out of it as it can now.

Does anyone know what happened to The CW's summer horror-reality combo, "13"?!?

This message has been edited. Last edited by: Allen,