CBS has tweaked their summer schedule yet again...
Effective July 30, the live eviction episode of "Big Brother 10" and the freshman reality series "Greatest American Dog" will swap time periods.
So much for those predicting the demise of the BB franchise. The series is being restored to its former Thursday (and higher profile) home. The likely reason is ratings: last week, more people tuned in to see gay rodeo champ Steven evicted on BB than "Dog" on Thursdays.
Also, the Regis Philbin hosted "Password" update is retuning on Sunday, August 3. The series will air at 9:00 p.m. following BB on the schedule. The move will push "Cold Case" to 10:00 p.m. and those weekly encores of freshman drama "Flashpoint" seem to have been dropped entirely.
To recap:
Wednesday (effective July 30) 8:00 Greatest American Dog 9:00 Criminal Minds 10:00 CSI: NY
Thursday (effective July 31) 8:00 Big Brother 10 (Live eviction) 9:00 CSI: Crime Scene Investigation 10:00 Flashpoint
Sunday (effective August 3) 7:00 60 Minutes 8:00 Big Brother 10 9:00 Million Dollar Password 10:00 Cold Case
I wonder if the new timeslot will work for Million Dollar Password. It will most likely help the demo, but Big Brother has been weak this season and it could effect the amount of viewers.
Anyways, I hope Million Dollar Password does well.
EDIT - I'm pretty sure MDP is repeats from what it says on their website.
Posts: 2230 | Location: Pennsylvania | Registered: 02 January 2008
MDP is taping six new episodes this weekend in Los Angeles (at CBS Radford Studios), so I doubt turnover will be that quick.
Saw another article which started that BB hit a historic ratings low on Wednesday with the first eviction episode (when Brian was booted), which may have spooked CBS to switch BB with the falling Greatest American Dog.
Originally posted by jdinan: MDP is taping six new episodes this weekend in Los Angeles (at CBS Radford Studios), so I doubt turnover will be that quick.
Saw another article which started that BB hit a historic ratings low on Wednesday with the first eviction episode (when Brian was booted), which may have spooked CBS to switch BB with the falling Greatest American Dog.
JD
I don't know about a historic low, but the first eviction episode did score the lowest ratings of the season (5.91 million) before the following Sunday's episode (5.77 million on July 20) broke the record.
CBS probably decided to swap the two series after the second eviction episode on July 23 scored a season high 6.33 million viewers - more than watched "American Dog" the following evening.
BB10 could be on an upswing, since Sunday's episode (July 27) pulled in 6.04 million viewers for the hour - the first time a Sunday airing as averaged more than 6 million this summer. One nagging problem that BB10 seems to have is a decrease during the half hour, which seems to occur every night it airs.
I'm not sure this will help Password out all that much. It was very older skewing. Why won't CBS make the right move for once and air BB at 10pm? They could then air the racier footage and perhaps even get 2.5+ in the demo, something everything aside from CSI:Miami repeats can't even dream of these days. Not to mention, Cold Case has been the perfect 60 Minutes companion since day one.
I still dont get why CBS continues to air BB in the 8pm hour. The show seems more adult and could/would benefit being on at a later time when families are not watching TV together.
MDP and BB10 should switch spots on Sundays and BB10 should be on at 10pm on Tuesdays.
quote:
Originally posted by yankeesrj12: I wonder if the new timeslot will work for Million Dollar Password. It will most likely help the demo, but Big Brother has been weak this season and it could effect the amount of viewers.
Anyways, I hope Million Dollar Password does well.
EDIT - I'm pretty sure MDP is repeats from what it says on their website.
Originally posted by TV-aholic: I still dont get why CBS continues to air BB in the 8pm hour. The show seems more adult and could/would benefit being on at a later time when families are not watching TV together.
BB airs at 8pm for the same reason that shows like TAR air right after 60 Minutes. CBS is trying desperately to pull in the under 49 crowd (especially Sunday night after 60 minutes) in the hopes of getting them to stick around for their other shows. I think CBS should just give up on that strategy for Sunday (at least after football season), but they need to keep trying to reach the younger crowd on other nights of the week or their demo decline in the ratings will only accelerate.
As for BB's real drawing power, I'd love to see the demo breakdown of the under 18 viewers vs. the over 49 viewers of Big Brother. I have a hunch there are more 'under 18' viewers. There is nothing 'adult' about Big Brother. maybe Travis would be nice enough to give us a full age bracket breackdown for BB?
Originally posted by Obveeus: As for BB's real drawing power, I'd love to see the demo breakdown of the under 18 viewers vs. the over 49 viewers of Big Brother. I have a hunch there are more 'under 18' viewers. There is nothing 'adult' about Big Brother. maybe Travis would be nice enough to give us a full age bracket breackdown for BB?
I agree completely with that. I like this switch for Big Brother because it paces the week better and things won't air 3 days after they actuall happened (OK, it will only be 2 days now ).
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