I'm surprised by how little promotion it's be receiving during the Olympics. I'm seen Kath and Kim/My Own Worst Enemy promos out the yin yang, but I've only seen one promo for Crusoe. And it looked great.
I think NBC is missing a huge opportunity here to get something going on Friday nights. Right now they can advertise to an audience of all ages. They should be running promos for Crusoe touting the family aspect of the show. Something like "you've been enjoying watching the Olympics as a family, now your family can enjoy this timeless tale on Friday nights" or "make Friday Family night again". Make the PTC do some positive advertising for a change, rather than just bitching and whining and annoying everyone.
Well I have seen at least one promo every night for the past week on NBC. Sometimes two.
I was actually surpised at how well done the promo was done. The show could be complete crap but what they put together in those 30 seconds makes it look great.
Posts: 1543 | Location: NY | Registered: 17 November 2006
The last few days, NBC has been doing a lot more promos for Crusoe. It looks very good. I could see it taking off and really finding an audience Friday nights. The promos are engaging and well done and it is distinct enough of a show on Friday to find a unique audience.
Originally posted by WlcmDoNotDisturb90210: The last few days, NBC has been doing a lot more promos for Crusoe. It looks very good. I could see it taking off and really finding an audience Friday nights. The promos are engaging and well done and it is distinct enough of a show on Friday to find a unique audience.
I highly doubt this will last a full season. In fact, it should be considered a shock if it does.
I think this show is a wild card. The promos are well done and people seem to be interested, the only problem is that its airing on Friday. Had it aired during the week (like Wednesdays at 8pm instead of Knight Rider), I think the show would have a much better chance at succeeding.
Robinson Crusoe isnt the most well known book but it still has an audience, so it might do well. But I really have no expectations for it; I really wouldnt be surprised if it went either way.
I actually agree that a move to Friday for Knight Rider and Crusoe on Wed. makes more sense. In fact, NBC should do a Friday lineup of Knight Rider, Law and Order, and Life. I think that would be good counter programming to CBS's lineup and the reality stuff on ABC and Fox.
Then on Wed. go with Crusoe, DOND, and America's Toughest Jobs (which actually looks entertaining).
I would love a move to practically any other night for this show. According to The Futon Critic Friday shows have the worst chance of survival, at 18%, lower by far than any other night of the week.
The show is too expensive for Friday's and since NBC is money concious(sp?), it survival rate is minimal. NBC hasn't a lot of faith in it either, since the show is planned for Fiday's. The show is even launcing a weakend NBC Friday lineup.
Actually, Crusoe is not expensive for NBC because the network is co-producing it with a British company called "Power." So even with the show being filmed in the UK, South Africa, etc, it doesnt matter because NBC is producing the show for half the cost. And even though I'd rather see it air on Wednesdays, its probably why NBC is willing to take the risk with airing it on Fridays.
CO-producing a show doesn't necessarily mean it isn't inexpensive. Wasn't Rome expensive to produce even tough it was a co-production between HBO and BBC? And I'm sure NBC is putting more money on the table than "Power" just to have more hold on the show's direction or simply because NBC Universal has more financial resources than an unknomn British Production Company.
"Crusoe" will be a high-end project with the budget of $35 million, but it will cost NBC only $10 million, as the rest will be covered by a British partner.
This way NBC gets a 13-episode high-end series for the price of a good pilot ("LOST" pilot, for example, cost ABC $10-12 million to produce).
NBC will basically be doing the same thing with their other scripted shows "Merlin," "The Listener," and now "The Philanthropist," but with other companies.