Originally posted by Zedman2: NBC is guaranteeing a comedy, not how many people watch. It's about tonal consistency.
I think NBC intends for 'tonal consistency' to mean 'consistent eyeballs', not consistent TV show genre. So, NBC is simply trying to assure advertisers that there will be good 18-49 demo numbers (and maybe good high income demo numbers) in that timeslot. So, if 30 Rock goes on break, it will be replaced by Celebrity Apprentice, not DoND.
I'm not sure about that:
"We're selling advertisers platforms as opposed to specific shows," said Silverman's partner, NBC Entertainment co-chairman Marc Graboff.
He noted that nets frequently say one thing in May but then make major changes to their skeds over the summer. What's important is not that, say, "Knight Rider" airs Fridays at 9 but that the Peacock delivers some sort of action-drama in that timeslot.
Originally posted by Zedman2: NBC is guaranteeing a comedy, not how many people watch. It's about tonal consistency.
I think NBC intends for 'tonal consistency' to mean 'consistent eyeballs', not consistent TV show genre. So, NBC is simply trying to assure advertisers that there will be good 18-49 demo numbers (and maybe good high income demo numbers) in that timeslot. So, if 30 Rock goes on break, it will be replaced by Celebrity Apprentice, not DoND.
Zedman2 is correct. NBC is guaranteeing consistent TV show genre.
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"If we say we have a one-hour drama going into a timeslot, and it turns out it's not up to snuff, we'll put on another one-hour drama we have in the pipeline," he said. "What we won't do is put on a reality show."
Originally posted by CaseyM: Zedman2 is correct. NBC is guaranteeing consistent TV show genre.
I disagree. Advertisers don't pay for 'genre', they pay for 'types of eyeballs' in the timeslot they advertise, same as always.
"We're selling advertisers platforms as opposed to specific shows," said Silverman's partner, NBC Entertainment co-chairman Marc Graboff.
"Advertisers don't care as much about a specific show as opposed to 'Am I getting the kinds of eyeballs I paid for?' " Graboff added.
NBC may try to spin that they are doing something new, but this is the same way time is always sold. Advertisers want to reach specific groups of people of the form '18-49 uppermiddleclass income', not of the form 'likes slapstick situational comedy'.
Originally posted by CaseyM: Why is it OK for 30 Rock to pull 5 million on Thursday and not OK for Las Vegas to pull over 7 million on Friday?
Las Vegas was a borderline show, but cost a lot to produce. Life got slightly better ratings and costs less to make so it is renewed and Las Vegas was cancelled.
30 Rock - people mention demo. Clearly, demo and critical acclaim are what the show has going, since viewer ratings are in the toilet.
Lipstick Jungle - another close call. One where I would have put the show in the cancel column.
Granted Las Vegas costs a lot. NBC could've aired it on a better night and the ratings would have been higher. On the other hand Lipstick Jungle, Life and 30 Rock all have better timeslots than Las Vegas. So they should have higher ratings and demo than Las Vegas but that's not 100 % the case.
Its clear that the amount of viewers tune in arent the only thing nets and advertisers care about; it was mentioned before, but whether or not a series is critically acclaimed is also playing a bigger role in what shows get renewed and what shows dont.
Also Las Vegas is also an older show compared to the relative new Life and 30 Rock; its ratings arent going to go any higher. While Lipstick Jungle may not even return and if it does, then NBC will try to relaunch it like they're trying to do with Chuck and Life or ABC is trying to do with Pushing Daisies and DSM.
Though I do think its dumb that NBC put the series on Friday night when it probably could have done much better during the week, but all the nets make stupid scheduling decisions. But whats done is done and people need to move on.
Wasn't Bionic Woman and Journeyman labeled as "escapist" pieces last year? We all know how well those shows did. In my opinion, NBC should worry about creating shows that connect with an audience and engages them, not shows people watch to tune out. It's the exact wrong strategy.
A few other things. Lipstick Jungle shouldn't return. Its ratings were at best average and at worst horrendous. Las Vegas had at most two seasons left so cutting it early wasn't a terrible idea but it wasn't neccessary. I agree that 30 Rock and FNL are on their last legs. There really isn't any good reason to bring them back except to fill in a spot.
As for filling up the schedule, NBC picked up a lot of reality/game show programming. I fully expect all of its reality/game show slate to come back and for all its new projects to make it on air in some fashion to fill in the gaps. 1 vs. 100, Phenomenon, Singing Bee, Amnesia, My Dad Is Better than Your Dad all should get summer/filler spots ont the schedule.
"We're selling advertisers platforms as opposed to specific shows," said Silverman's partner, NBC Entertainment co-chairman Marc Graboff.
"Advertisers don't care as much about a specific show as opposed to 'Am I getting the kinds of eyeballs I paid for?' " Graboff added.
As a result, NBC plans to guarantee advertisers tonal consistency in timeslots.
"If we say we have a one-hour drama going into a timeslot, and it turns out it's not up to snuff, we'll put on another one-hour drama we have in the pipeline," he said. "What we won't do is put on a reality show."
So, they'll start the schedule with a huge amount of reality shows so that they can put on 8 hours of DOND when everything else starts tanking?
How in the world can this be a "Safe Bet" to be back?
The show has been averaging about 5 million viewers the first two years. I guess its time slot will be on that NBC promises only 4-5 million "eyeballs"
Because Silverman thinks 30 Rock is the best show on television.
Well, other shows are lower in the demo Back To You and Samantha Who (post DWTS) and they probably coming back too.
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Originally posted by TV-aholic: Oh, so its good to keep a show that is low in total viewership, barley a 3.0 in the demo, repeats awful and shows no signs of growing?
If anything, its showing signs of falling.
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Posts: 5891 | Location: Chicago, IL | Registered: 20 September 2006
Different situation x. NBC has two established comedies to launch new shows next year. They don't need 30 Rock. ABC on the other hand needs any modestly rated comedy and Fox is trying to expand its non-cartoon comedies and Back to You and Til Death are both led by big stars and show promise.
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Originally posted by xwiseguyx: Well, other shows are lower in the demo Back To You and Samantha Who (post DWTS) and they probably coming back too.
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Originally posted by TV-aholic: Oh, so its good to keep a show that is low in total viewership, barley a 3.0 in the demo, repeats awful and shows no signs of growing?
Originally posted by CaseyM: Why is it OK for 30 Rock to pull 5 million on Thursday and not OK for Las Vegas to pull over 7 million on Friday?
Las Vegas was a borderline show, but cost a lot to produce. Life got slightly better ratings and costs less to make so it is renewed and Las Vegas was cancelled.
30 Rock - people mention demo. Clearly, demo and critical acclaim are what the show has going, since viewer ratings are in the toilet.
Lipstick Jungle - another close call. One where I would have put the show in the cancel column.
Granted Las Vegas costs a lot. NBC could've aired it on a better night and the ratings would have been higher. On the other hand Lipstick Jungle, Life and 30 Rock all have better timeslots than Las Vegas. So they should have higher ratings and demo than Las Vegas but that's not 100 % the case.
Its clear that the amount of viewers tune in arent the only thing nets and advertisers care about; it was mentioned before, but whether or not a series is critically acclaimed is also playing a bigger role in what shows get renewed and what shows dont.
Also Las Vegas is also an older show compared to the relative new Life and 30 Rock; its ratings arent going to go any higher. While Lipstick Jungle may not even return and if it does, then NBC will try to relaunch it like they're trying to do with Chuck and Life or ABC is trying to do with Pushing Daisies and DSM.
Though I do think its dumb that NBC put the series on Friday night when it probably could have done much better during the week, but all the nets make stupid scheduling decisions. But whats done is done and people need to move on.
Thanks for the links. Legends, do you by chance have the 2007 figures of the medialife link?
I'm bypassing the info from the futon link since its based on the NBC press release. I rather have non inhouse data. Interesting on how NBC so eloquentely mention the Live Plus Same Day Data increase by percentage for FNL. Next to 30 Rock, FNL is a 'Safe Bet'.
Hmmm ... the writer forgot to mention the nr.1 NBC show unless he has a mind-blowing inside scoop.
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Shows returning to NBC next season include "ER," "The Office," "Chuck," "Life," "The Biggest Loser," "American Gladiators," "Deal or No Deal" and "My Name Is Earl." Also a safe bet to be back: "Medium," "30 Rock," at least one "Law & Order" skein and "Friday Night Lights." First-year drama "Lipstick Jungle" could also return.
Shows returning to NBC next season include "ER," "The Office," "Chuck," "Life," "The Biggest Loser," "American Gladiators," "Deal or No Deal" and "My Name Is Earl." Also a safe bet to be back: "Medium," "30 Rock," at least one "Law & Order" skein and "Friday Night Lights." First-year drama "Lipstick Jungle" could also return.
How is SVU and L&O-classic not on the list of early pickups? They are both dominating in their timeslots and SVU is just airing repeats!
