Originally posted by mushu_jj: While I believe Silverman is still another moron making dumb moves, at least he has positioned the strike shows in the right slots and great decision on Tuesday to go with 2 hours of Biggest Loser.
Your post and the post on LIPSTICK JUNGLE expose a tactical blunder.
One of the strongest promo vehicles for JUNGLE would be MEDIUM, so much so that in the orig sked MED was going to be JUNGLE'S lead-in.
I'm ok with the scrapping of that plan. But JUNGLE premieres Feb 7th, and MEDIUM was pulled for its Feb 4th airing.
Is this significant? Maybe. Is it revealing? Definitely.
Bruce, do you really think there is any significance to NBC holding Medium back for four weeks, even when it's debuting Jungle on the 4th? I thought the reason for them holding Medium back until February was because of sweeps, so that they would have all-new programming for that month. Do you think there is something else to it?
Perhaps my last sentence was not clear enough. What I meant was 'will JUNGLE not having the MEDIUM promos on the 4th matter for JUNGLE on the 7th?' and 'it is revealing that these scheduling blunders continue.'
As far as the pull of MEDIUM, while it hurts its chances of possibly building momentum, I think they were just looking to max out AG/DOND, which were doing better.
They probably figured MEDIUM would not materially build momentum anyway, but that on the other hand it could later quickly return to the level of first 3 eps.
This message has been edited. Last edited by: Bruce,
Posts: 1589 | Location: Western Pennsylvania | Registered: 13 December 2006
Originally posted by mediumfan: I have a question. Since NBC is scaling back on the number of pilots they order (though reportedly not this year), and with the strike halting production of so many new pilots, will the network take the safe route and hold on to the shows that they have, or will they go to an all (or mostly) unscripted schedule? Can we expect to see a lot of the same shows on the schedule next season? Just curious what the new season might look like. I've heard rumors that Zucker might be looking at going to a year-round format instead of a traditional fall-to-spring season. If they did that, how would their scheduling work? Would some shows be scheduled during fall and winter and others in the spring and summer?
The only thing I can comment on is that I don't see them gutting the drama genre they have.
I think the Zucker comments simply indicated they were going to start cherrypicking the drama development process.
As far as the current shows, they can't just exit the genre. By his own admission, these shows are tough to develop.
I look for HEROES, SVU, and probably L&O to get necessary priority. I see MEDIUM back, perhaps less priority. I say ER gets a mini-season to close out. I say CHUCK is in, priority, maybe not. CRIMINAL INTENT lives on in cable. Maybe a close out order for FNL.
Posts: 1589 | Location: Western Pennsylvania | Registered: 13 December 2006
Originally posted by mushu_jj: While I believe Silverman is still another moron making dumb moves, at least he has positioned the strike shows in the right slots and great decision on Tuesday to go with 2 hours of Biggest Loser.
Your post and the post on LIPSTICK JUNGLE expose a tactical blunder.
One of the strongest promo vehicles for JUNGLE would be MEDIUM, so much so that in the orig sked MED was going to be JUNGLE'S lead-in.
I'm ok with the scrapping of that plan. But JUNGLE premieres Feb 7th, and MEDIUM was pulled for its Feb 4th airing.
Is this significant? Maybe. Is it revealing? Definitely.
I think NBC put Lipstick in ER's slot because they simply had nothing else for there. As for Medium, I don't think that would've been any better of a lead in than the Apprentice. In the end, I think NBC knows Lipstick has very slim chances of making it long term.
Originally posted by mushu_jj: While I believe Silverman is still another moron making dumb moves, at least he has positioned the strike shows in the right slots and great decision on Tuesday to go with 2 hours of Biggest Loser.
Your post and the post on LIPSTICK JUNGLE expose a tactical blunder.
One of the strongest promo vehicles for JUNGLE would be MEDIUM, so much so that in the orig sked MED was going to be JUNGLE'S lead-in.
I'm ok with the scrapping of that plan. But JUNGLE premieres Feb 7th, and MEDIUM was pulled for its Feb 4th airing.
Is this significant? Maybe. Is it revealing? Definitely.
I think NBC put Lipstick in ER's slot because they simply had nothing else for there. As for Medium, I don't think that would've been any better of a lead in than the Apprentice. In the end, I think NBC knows Lipstick has very slim chances of making it long term.
Ya, I was just referring to the fact MEDIUM had been pulled for the 4th and the JUNGLE ep on the 7th would miss some valuable promotion.
Posts: 1589 | Location: Western Pennsylvania | Registered: 13 December 2006
Originally posted by Bruce: One of the blessings and curse of this network is the incredible variety of programming.
Great for the viewers, lousy for the promotion department. Pick any one show and note how many of the others can't be promoted on it.
On the other hand, though it may be harder to hit, they can hit with almost any type of show; almost nothing represents an outright breaking of the brand. I doubt Heroes would've been as big on CBS. Viva Laughlin was probably never going to work on CBS, even if it had been good, and things like Cane and WMC got some initial sampling, but were probably to some extent being sampled by the wrong people, because the promos had to make them seem closer to the nets' "brands" than they actually were.
Originally posted by Bruce: One of the blessings and curse of this network is the incredible variety of programming.
Great for the viewers, lousy for the promotion department. Pick any one show and note how many of the others can't be promoted on it.
On the other hand, though it may be harder to hit, they can hit with almost any type of show; almost nothing represents an outright breaking of the brand. I doubt Heroes would've been as big on CBS. Viva Laughlin was probably never going to work on CBS, even if it had been good, and things like Cane and WMC got some initial sampling, but were probably to some extent being sampled by the wrong people, because the promos had to make them seem closer to the nets' "brands" than they actually were.
Ditto on your first sentence, and it actually goes further than that. As well as CBS and ABC are doing, their heavy branding has left open a significant counter audience - which NBC has not exploited.
They moved in the right direction with the type of shows they looked at - unique, avant-garde - but ran into 3 obstacles: it's very tough to pick winners, it's very hard to find something that is truly high-concept, and ongoing production of such shows can be difficult.
I think their recent altering of the development process as they knew it was smart, because they were obviously in over their heads.
This message has been edited. Last edited by: Bruce,
Posts: 1589 | Location: Western Pennsylvania | Registered: 13 December 2006
Net Day Time Length Program Viewers* Demo
-------------------------------------------------------------------------------------
NBC Mon 9:00 60 min Deal or No Deal 14.240 4.4
NBC Wed 8:00 60 min Deal or No Deal 13.660 3.7
NBC Tue 10:00 60 min Law & Order: SVU 12.980 4.6
NBC Wed 10:00 60 min Law & Order 10.350 3.0
NBC Mon 10:00 60 min Medium 10.020 3.3
NBC Mon 8:00 60 min American Gladiators 9.990 4.2
NBC Tue 8:00 120 min Biggest Loser 5 8.970 3.7
NBC Fri 8:00 60 min 1 vs 100 8.770 2.3
NBC Thu 9:00 60 min Celebrity Apprentice 8.680 3.7
NBC Wed 9:00 60 min Law & Order: CI [R] 8.210 2.1
NBC Thu 8:00 60 min Chuck 6.910 2.7
NBC Fri 10:00 120 min Las Vegas 6.680 2.1
NBC Thu 10:00 60 min Chuck 6.560 2.8
NBC Sun 9:00 120 min Guinness World Records: Top 100 6.310 1.0
NBC Fri 9:00 60 min Friday Night Lights 5.370 1.9
NBC Sat 8:00 180 min Figure Skating: US Championships 5.180 0.9
NBC Sun 7:00 120 min Figure Skating: US Championships 4.790 0.8
Originally posted by TV-aholic: For the Week Ending January 27, 2008
Net Day Time Length Program Viewers* Demo
-------------------------------------------------------------------------------------
NBC Sat 8:00 180 min Figure Skating: US Championships 5.180 0.9
NBC Sun 7:00 120 min Figure Skating: US Championships 4.790 0.8
Those five low-rated hours of Figure Skating really killed NBC's weekly average (they would have placed a strong second without them).
Originally posted by mushu_jj: While I believe Silverman is still another moron making dumb moves, at least he has positioned the strike shows in the right slots and great decision on Tuesday to go with 2 hours of Biggest Loser.
Your post and the post on LIPSTICK JUNGLE expose a tactical blunder.
One of the strongest promo vehicles for JUNGLE would be MEDIUM, so much so that in the orig sked MED was going to be JUNGLE'S lead-in.
I'm ok with the scrapping of that plan. But JUNGLE premieres Feb 7th, and MEDIUM was pulled for its Feb 4th airing.
Is this significant? Maybe. Is it revealing? Definitely.
I think NBC put Lipstick in ER's slot because they simply had nothing else for there. As for Medium, I don't think that would've been any better of a lead in than the Apprentice. In the end, I think NBC knows Lipstick has very slim chances of making it long term.
Ya, I was just referring to the fact MEDIUM had been pulled for the 4th and the JUNGLE ep on the 7th would miss some valuable promotion.
I've already seen advertisements for Lipstick Jungle during Medium, but I think NBC's best form of advertising Lipstick Jungle would be during its editions of Deal Or No Deal. Its NBC's highest rated program and I bet DOND has a large enough female audience watching "Deal," that would be interested in LJ. Also, Lipstick Jungle is also a book series and the reviews for it are better than the reviews for Cashmere Mafia (but not by too much).
Originally posted by Legends: Lipstick Jungle is also a book series and the reviews for it are better than the reviews for Cashmere Mafia (but not by too much).
Gossip Girl is a book series and it had good TV reviews as well.
Originally posted by TV-aholic: For the Week Ending January 27, 2008
Net Day Time Length Program Viewers* Demo
-------------------------------------------------------------------------------------
NBC Sat 8:00 180 min Figure Skating: US Championships 5.180 0.9
NBC Sun 7:00 120 min Figure Skating: US Championships 4.790 0.8
Those five low-rated hours of Figure Skating really killed NBC's weekly average (they would have placed a strong second without them).
Originally posted by vlis: so the 2.6 would have been a 2.7?
Without the 5 hours of skating, the demo would have been over 3. Of course, if we are just talking about replacing those 5 hours with something else that NBC had to offer, then yes, it probably wouldn't have improved the weekly demo much.
Originally posted by mushu_jj: While I believe Silverman is still another moron making dumb moves, at least he has positioned the strike shows in the right slots and great decision on Tuesday to go with 2 hours of Biggest Loser.
Your post and the post on LIPSTICK JUNGLE expose a tactical blunder.
One of the strongest promo vehicles for JUNGLE would be MEDIUM, so much so that in the orig sked MED was going to be JUNGLE'S lead-in.
I'm ok with the scrapping of that plan. But JUNGLE premieres Feb 7th, and MEDIUM was pulled for its Feb 4th airing.
Is this significant? Maybe. Is it revealing? Definitely.
I think NBC put Lipstick in ER's slot because they simply had nothing else for there. As for Medium, I don't think that would've been any better of a lead in than the Apprentice. In the end, I think NBC knows Lipstick has very slim chances of making it long term.
Ya, I was just referring to the fact MEDIUM had been pulled for the 4th and the JUNGLE ep on the 7th would miss some valuable promotion.
I've already seen advertisements for Lipstick Jungle during Medium, but I think NBC's best form of advertising Lipstick Jungle would be during its editions of Deal Or No Deal. Its NBC's highest rated program and I bet DOND has a large enough female audience watching "Deal," that would be interested in LJ. Also, Lipstick Jungle is also a book series and the reviews for it are better than the reviews for Cashmere Mafia (but not by too much).
I'm wondering how much juice these 3 actresses have (left) in them.
I fear, not enough. But, we'll take a look.
Posts: 1589 | Location: Western Pennsylvania | Registered: 13 December 2006
Net Day Time Length Program Viewers* Demo
-------------------------------------------------------------------------------------
NBC Wed 10:00 60 min Law & Order 11.100 3.1
NBC Wed 8:00 60 min Deal or No Deal [R] 9.680 2.3
NBC Tue 10:00 60 min Law & Order: SVU [R] 9.290 2.9
NBC Wed 9:00 60 min Law & Order: CI [R] 8.890 2.3
NBC Mon 8:00 60 min American Gladiators 8.600 3.7
NBC Tue 8:00 120 min Biggest Loser 5 8.330 3.3
NBC Fri 8:00 60 min 1 vs 100 7.860 2.0
NBC Thu 9:00 120 min Celebrity Apprentice 7.820 3.2
NBC Fri 10:00 120 min Las Vegas 6.960 2.1
NBC Sat 10:00 60 min Law and Order [R] 6.520 1.7
NBC Fri 9:00 60 min Friday Night Lights 5.650 1.9
NBC Sat 9:00 60 min Law & Order: SVU [R] 5.550 1.4
NBC Thu 8:00 30 min My Name Is Earl [R] 5.270 2.2
NBC Thu 8:30 30 min The Office [R] 4.450 1.9
NBC Mon 10:30 30 min The Office [R] 3.650 1.4
NBC Sat 8:00 60 min American Gladiators [R] 3.530 1.2
NBC Sun 9:00 120 min Biggest Loser [R] 2.970 1.1
NBC Sun 7:00 120 min Biggest Loser [R] 1.920 0.6
Net Day Time Length Program Viewers* Demo
-------------------------------------------------------------------------------------
NBC Mon 9:30 90 min Deal or No Deal 13.150 4.3
NBC Sun 9:00 120 min Movie: Knight Rider 12.720 5.0
NBC Wed 8:00 60 min Deal or No Deal [R 11.070 2.7
NBC Thu 8:00 60 min Deal or No Deal 11.070 2.7
NBC Wed 10:00 60 min Law & Order 10.220 3.0
NBC Thu 8:30 60 min Celebrity Apprentice 9.110 3.7
NBC Wed 9:00 60 min Law & Order: CI [R] 9.060 2.4
NBC Mon 8:00 90 min American Gladiators 8.820 3.7
NBC Tue 10:00 60 min Law & Order: SVU [R] 8.340 2.6
NBC Fri 8:00 60 min 1 vs 100 8.050 2.0
NBC Fri 9:00 120 min Las Vegas 7.980 2.3
NBC Tue 8:00 120 min Biggest Loser 5 7.400 2.9
NBC Sun 7:00 120 min American Gladiators 7.330 3.0
NBC Sat 10:00 60 min Law and Order [R] 6.540 1.8
NBC Sat 9:00 60 min Law & Order: SVU [R] 6.270 1.5
NBC Thu 9:00 60 min Lipstick Jungle 6.000 2.5
NBC Sat 8:00 60 min Law & Order: CI [R] 5.180 1.2
