For the first week of the 2007-08 season (during which The War aired virtually every night in primetime), PBS averaged 2.1HH/3%, and was seen in an average of 2,342,000 households on a nightly basis (putting it in fifth place, ahead of The CW's 1,996,000 households and Univision's 1,988,000 households).

In year over year comparisons, PBS numbers were up 50% (from 1.4HH/2% in the first week of 2006-2007).

Over the three weeks it aired, Ken Burns' The War gave PBS significant year-over-year household ratings improvement for all seven episodes aired:

Week 53 (06-07 season):
- The War aired original episode 1 on Sunday
- PBS weekly average 1.6HH/3% (up 23% vs. 1.3HH/2% year before)

Week 1 (07-08 season):
- The War aired original episodes 2-5 on Monday, Tuesday, Wednesday and Sunday
- PBS weekly average 2.1HH/3% (up 50% vs. 1.4HH/2% year before)

Week 2 (07-08 season):
- The War aired original episodes 6-7 on Monday and Tuesday
- PBS weekly average 1.6HH/3% (up 14% vs. 1.4HH/2% year before)

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