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Posted
I was wondering if someone could point me to a source that could explain how the Rating & Share figures were calculated. I read Marc's MediaWeek PI article practically everyday. I did a quick look but couldn't find anything that really explained what it was &/or how it was figured.

Appreciate your help!

Mac
 
Posts: 66 | Location: Atlanta, GA | Registered: 07 December 2006Reply With QuoteEdit or Delete MessageReport This Post
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Posts: 3839 | Registered: 20 September 2006Reply With QuoteEdit or Delete MessageReport This Post
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quote:
Originally posted by vlis:
see the 'key' on right side of page


                    Awesome! Thank you!!



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                                Key as defined by above
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So what does all this mean? Here's a quick guide to understanding these numbers:

"Heroes" (households: 8.1/12, #4, half-hour: 7.69%; adults 18-49: 6.6, #1, half-hour: 4.69%)

8.1 = "Heroes's" household rating, which indicates 8.1% of all households in the U.S. watched this broadcast.

12 = "Heroes's" household share, which indicates 12% of all households watching TV in the U.S. watched this broadcast.

#4 = "Heroes's" household ranking for that night (T denotes a tie).

7.69% = Gain or loss of household audience between the first half-hour and the last half-hour.

6.6 = "Heroes's" adults 18-49 rating, which indicates 6.6% of all adults 18-49 in the U.S. watched this broadcast.

#1 = "Heroes's" adults 18-49 ranking for that night (T denotes a tie).

4.69% = Gain or loss of adults 18-49 audience between the first half-hour and the last half-hour.

Some other stuff to keep in mind:

· Ratings are percentages NOT flat numbers. A 1.0 household rating equals 1% of all households in the U.S. A 1.0 adults 18-49 ratings equals 1% of all adults 18-49 in the U.S.

· For the 2007-08 season, there are an estimated 112,800,000 television households in the U.S. so 1% of that equals 1,128,000 households. Note that a household may contain more than one person.

· For the 2007-08 season, there are an estimated 131,050,000 adults between the ages of 18 and 49 in the U.S. so 1% of that equals 1,310,500 people.

· We currently do not have access to actual viewership numbers (i.e. 16.2 million people watched "Heroes") on a daily basis.

· Nielsen Media Research forbids us from displaying ratings in chart form (beyond the top 20 in the "Weekly" section) or maintaining regular archives beyond the current week. It sucks, we know.

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Posts: 66 | Location: Atlanta, GA | Registered: 07 December 2006Reply With QuoteEdit or Delete MessageReport This Post
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Thanks for the post.

I read PI just about everyday as well and this was a great breakdown.
 
Posts: 4 | Location: Northern NJ | Registered: 22 November 2007Reply With QuoteEdit or Delete MessageReport This Post
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