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THE PROGRAMMING INSIDER
Friday, May 9, 2008

Prime-Time Metered Market Thursday Ratings:
CBS Dominates; Significant Losses for Grey’s Anatomy on ABC

Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
A Southern Belle
________________________________________________________________________

Prime-Time Metered Market Thursday Ratings:
CBS Dominates; Significant Losses for Grey’s Anatomy on ABC

Thursday 5/08/08

HH
Rtg/Shr
CBS 9.4/15
ABC 7.5/12
NBC 4.7/ 8
Fox 4.4/ 7
CW 2.5/ 4

----------

-Percent Change From the Year-Ago Evening (Thursday, May 10, 2007)
CW: no change, CBS: - 9, NBC: -15, ABC: -18, Fox: -29

----------

Note: The fast affiliate results for Thursday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Thursday, May 8, 2008.

----------

-Yesterday’s Winners:
Survivor: Micronesia (CBS), CSI (CBS), Grey’s Anatomy (ABC, despite the considerable year-to-year losses), Without a Trace (CBS), Lost (ABC, also despite the erosion)

-Honorable Mention:
The Office (NBC), which built out of Scrubs by 22 percent in the overnights and always manages to deliver among adults 18-49.

-Yesterday’s Losers (Excluding Repeats):
My Name is Earl (NBC), Scrubs (NBC), 30 Rock (NBC)

----------

-Ratings Breakdown:
Before I get into the overnights rating results, let me focus on CBS’ Survivor: Micronesia for a moment. Erik…are you crazy? Nuts? Cuckoo? Meshugenah? Could you believe he fell for that scheme to give the immunity necklace to Natalie? As James appropriately noted, this is now the dumbest move in the history of the Survivor franchise. All I can say at this point is…go Cirie!

Beginning with 8 p.m., Survivor: Micronesia led with a typical 7.1 rating/12 share in the overnights. Comparably, that bested the No. 2 occupant, ABC’s Ugly Betty (5.9/10), by 20 percent. Third in the time period was Fox’s Are You Smarter Than a 5th Grader? (4.9/ 8), followed by NBC’s My Name is Earl (4.4/ 7) and the season finale (on NBC) of Scrubs (4.0/ 6), and Smallville on the CW (2.9/ 5). Although ABC is expected to keep Scrubs alive next season, why, ABC…why? Haven’t you noticed that few people have watched this show in years?

CBS remained in the overnight winner’s circle at 9 p.m., with CSI at an 11.5/18. And second-place Grey’s Anatomy on ABC (9.8/15) is expected to win the hour among adults 18-49. But year-to-year, Grey’s Anatomy was down by 26 percent in the overnights. CSI was off by just nine percent. Are viewers tiring of the forced dramatics at Seattle Grace Hospital?

Also in the 9 p.m. hour was NBC’s riotous The Office (#3: 4.9/ 8) and the season-finale of 30 Rock (3.8/ 6), which continues to drop at large margins from its lead-in, Fox’s Don’t Forget the Lyrics (#4: 3.9/ 6), and Supernatural on the CW (#5: 2.0/ 3).

CBS remained first in the overnights at 10 p.m., with Without a Trace at a 9.7/16. But ABC’s Lost, which finished second with a 6.8/12, will win the hour among adults 18-49. Third was NBC’s veteran ER (5.7/10), which is finally calling it quits next season. From a ratings standpoint, ER should have ended three or four years ago. As for Lost, what’s up with Claire? And is Christian Shephard really alive?

Source: Nielsen Media Research data
________________________________________________________________________________

Ratings Box:
What’s Hot/What’s Not

-Daytime Ratings Update:
CBS and NBC shared leadership in daytime for the week of April 28, with the Eye net first in total viewers and NBC inching past ABC for No. 1 in delivery of key women 18-49. Here are the results:

Total Viewers:
CBS: 3.73 million, ABC: 2.86, NBC: 2.70

Women 18-49:
NBC: 868,000, ABC: 856,000, CBS: 835,000

Top 5 Programs Based on Women 18-49
The Young and the Restless (CBS): 1.18 million
General Hospital (ABC): 986,000
Bold and the Beautiful (CBS): 910,000
One Life to Life (ABC): 878,000
Days of Our Lives (NBC): 868,000


Source: Nielsen Media Research data
________________________________________________________________________________

On the Air This Weekend:
Prime-Time Programming Options

Friday 5/09/08
Night 16 of the May 2008 Sweeps

ABC:
8:00 p.m. TV’s All-Time Funniest (two hours)
10:00 p.m. 20/20

CBS:
8:00 p.m. Ghost Whisperer
9:00 p.m. Moonlight
10:00 p.m. Numb3rs

NBC:
8:00 p.m. Most Outrageous Moments (R)
8:30 p.m. Most Outrageous Moments (R)
9:00 p.m. Dateline (two hours)

Fox:
8:00 p.m. Movie: Man of the House

CW:
8:00 p.m. Friday Night Smackdown!

MNTV
8:00 p.m. Movie: Sister Act 2: Back in the Habit (R)

---------------

Saturday 5/10/08
Night 17 of the May 2008 Sweeps

ABC:
8:00 p.m. NBA Countdown
8:15 p.m. 2008 NBA Conference Semi-Finals

CBS:
8:00 p.m. CSI: Miami (R)
9:00 p.m. Criminal Minds (R)
10:00 p.m. 48 Hours Mystery

NBC:
8:00 p.m. Medium (R)
9:00 p.m. Law & Order: Criminal Intent (R)
10:00 p.m. Law & Order (R)

Fox:
8:00 p.m. NASCAR 2008

MNT
8:00 p.m. Mom’s Funniest Moments (R)
9:00 p.m. Whacked Out Videos (R)
9:30 p.m. Whacked Out Videos (R)

---------------

Sunday 5/11/08
Night 18 of the May 2008 Sweeps

ABC:
7:00 p.m. America’s Funniest Home Videos
8:00 p.m. Extreme Makeover: Home Edition
9:00 p.m. Desperate Housewives
10:00 p.m. Brothers & Sisters (season finale)

CBS:
7:00 p.m. 60 Minutes
8:00 p.m. Survivor: Micronesia (season finale)
10:00 p.m. Survivor: Micronesia – Fans. Vs. Favorites Reunion

NBC:
7:00 p.m. Dateline
8:00 p.m. The Office (R)
8:30 p.m. The Office (R)
9:00 p.m. The Office (R)
9:30 p.m. The Office (R)
10:00 p.m. Law & Order: SVU (R)

Fox:
7:00 p.m. King of the Hill (R)
7:30 p.m. American Dad (R)
8:00 p.m. The Simpsons
8:30 p.m. King of the Hill
9:00 p.m. Family Guy (R)
9:30 p.m. American Dad

CW:
7:00 p.m. America’s Next Top Model (R)
8:00 p.m. Everybody Hates Chris
8:30 p.m. Aliens in America
9:00 p.m. The Game
9:30 p.m. Girlfriends (R)

________________________________________________________________________

TV Tidbits:
Notes of Interest

-ABC Extends Episode Order For Lost:
ABC’s Lost, which had its episode order slashed from 16 to 13 this season due to the writers strike, will produce 17 episodes in each of the next two seasons instead of the 16 that was originally planned. With 34 additional episodes, that would bring the six-season Lost to 119 episodes in total.

-The CW Looks for a Cure for the Sunday Blues:
Sophomore the CW, which has struggling to find an audience on Sunday, is reportedly close to closing a deal where an unnamed media outlet would develop the programming and sell the ad time. What that would mean, of course, is that Everybody Hates Chris and expected to return The Game would move to another evening.

-Potential Early Start for the Networks Next Fall:
Following the conclusion of the upcoming Summer Olympics in Beijing on Aug. 24, NBC was expected to begin following out its new fall schedule early. But Fox and the CW are also mulling an early start of the 2008-09 season, and CBS, which always begins on the third Monday in September, is also considering starting one week early. Launching early could, no doubt, help the networks recoup some of the lost ad revenue during this current strike-impacted season.

-The Gong Show is Revived on Comedy Central:
Comedy Central will revive 1970s classic The Gong Show in a new series from Sony Pictures Television called The Gong Show with Dave Attell. Each half-hour will feature eight to ten acts that will be judged by a panel of three revolving celebrity judges. It premieres on July 17.

-Whoopi Goldberg Named Host of The Tony Awards:
Oscar and Tony winner Whoopi Goldberg has been named host of the 62nd Annual Tony Awards on CBS, which will be telecast live from Radio City Music Hall on Sunday, June 15 from 8-11 p.m. ET. Whoopi, of course, can be currently seen on ABC daytime gabfest The View.

-Alice Fans, Take Note:
Celia Weston, who played fifth waitress Jolene Hunnicut on sitcom Alice, will be guest starring on ABC’s Desperate Housewives this weekend.
________________________________________________________________________

TV Trivia Time:
A Southern Belle

Remember classic ABC TGIF sitcom Family Matters? What was the name of Steve Urkel’s cousin from Biloxi, Mississippi?

a) Betty
b) Darla
c) Farrah
d) Myrtle
e) Sassafras

The answer to the yesterday’s question…

What was the name of the high school team that Wood Newton coached on sitcom Evening Shade?

a) The Bears
b) The Mudcats
c) The Mules
d) The Naturals
e) The Wolverines

Is: c) The Mules. Emmy winner Burt Reynolds was the coach.

-Current kudos goes to:
Gerry Bixenspan, Larry Collins, Harold Goetz, Maureen Goldman, Sherrie Hentschel, Brad Hight, Bob Ingersoll, Mary Kalnin, Chuck Moffitt, Tony Naldrett, Alan Perris, Michelle Stanton

This message has been edited. Last edited by: Marc Berman,


 
Posts: 6993 | Registered: 18 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Daytime Ratings Update:
CBS and NBC shared leadership in daytime for the week of April 28, with the Eye net first in total viewers and NBC inching past ABC for No. 1 in delivery of key women 18-49. Here are the results:

Total Viewers:
CBS: 3.73 million, ABC: 2.86, NBC: 2.70

Women 18-49:
NBC: 868,000, ABC: 856,000, CBS: 835,000

Top 5 Programs Based on Women 18-49
The Young and the Restless (CBS): 1.18 million
General Hospital (ABC): 986,000
Bold and the Beautiful (CBS): 910,000
One Life to Life (ABC): 878,000
Days of Our Lives (NBC): 868,000


Source: Nielsen Media Research data


Maybe if NBC only programmed one hour a night in primetime, they too might share leadership with CBS.
 
Posts: 3664 | Registered: 09 December 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
Hello everyone!

Week-to-week Metered Market Ratings

CSI
11.4 -> 11.3 -> 11.5

GA
10.3 -> 10.2 -> 9.8

WAT
9.6 -> 9.6 -> 9.7

LOST
7.4 -> 6.8 -> 6.8

ER
5.7 -> 5.7 -> 5.7
 
Posts: 3 | Registered: 09 May 2008Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
I was, and I fixed it. Thanks.
quote:
Originally posted by dumont:
quote:
Originally posted by Marc Berman:
Also in the 9 p.m. hour was NBC’s riotous The Office (#3: 4.9/ 8) and the season-finale of Scrubs (3.8/ 6), which continues to drop at large margins from its lead-in, Fox’s Don’t Forget the Lyrics (#4: 3.9/ 6), and Supernatural on the CW (#5: 2.0/ 3).

Marc, I think you were referring to 30 Rock at 9:30 pm.


 
Posts: 6993 | Registered: 18 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
So GA is down again. Let's see if the show crosses at least the 15 million mark
 
Posts: 2695 | Registered: 11 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by robert:
So GA is down again. Let's see if the show crosses at least the 15 million mark


Since last week's 10.2 in the overnights translated into 15.11 million viewers in the fast nationals, I would be surprised if this week's 9.8 will keep it over the 15 million mark.
 
Posts: 550 | Registered: 05 November 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by Holly:
quote:
Originally posted by robert:
So GA is down again. Let's see if the show crosses at least the 15 million mark


Since last week's 10.2 in the overnights translated into 15.11 million viewers in the fast nationals, I would be surprised if this week's 9.8 will keep it over the 15 million mark.


The overnights are not very reliable
 
Posts: 2695 | Registered: 11 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
Yeah I've noticed that with BBT and HIMYM, where they might only be separated by .2 or .3 rating points but then HIMYM will have almost a million more viewers.

quote:
Originally posted by robert:
quote:
Originally posted by Holly:
quote:
Originally posted by robert:
So GA is down again. Let's see if the show crosses at least the 15 million mark


Since last week's 10.2 in the overnights translated into 15.11 million viewers in the fast nationals, I would be surprised if this week's 9.8 will keep it over the 15 million mark.


The overnights are not very reliable
 
Posts: 145 | Registered: 04 May 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by dumont:
quote:
Daytime Ratings Update:
CBS and NBC shared leadership in daytime for the week of April 28, with the Eye net first in total viewers and NBC inching past ABC for No. 1 in delivery of key women 18-49. Here are the results:

Total Viewers:
CBS: 3.73 million, ABC: 2.86, NBC: 2.70

Women 18-49:
NBC: 868,000, ABC: 856,000, CBS: 835,000

Top 5 Programs Based on Women 18-49
The Young and the Restless (CBS): 1.18 million
General Hospital (ABC): 986,000
Bold and the Beautiful (CBS): 910,000
One Life to Life (ABC): 878,000
Days of Our Lives (NBC): 868,000


Source: Nielsen Media Research data


Maybe if NBC only programmed one hour a night in primetime, they too might share leadership with CBS.

What the heck is NBC's daytime schedule made up of anyway? Days and what, the 4th hour of Today? Shouldn't there be an asterisk next to any of their daytime ratings to point out they program less than half the time that both CBS and ABC do? Red Face
 
Posts: 12 | Registered: 05 December 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
I believe its just Days.





 
Posts: 11138 | Registered: 23 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by mushu_jj:
I believe its just Days.


But even that ends in 2009, then NBC is Local Programming until 6:30pm.

Why doesn't NBC develop some new Soaps or game shows?
 
Posts: 1879 | Registered: 27 January 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by Justin:
quote:
Originally posted by mushu_jj:
I believe its just Days.


But even that ends in 2009, then NBC is Local Programming until 6:30pm.

Why doesn't NBC develop some new Soaps or game shows?


That's not for sure yet. NBC clearly doesn't want to put the effort it takes behind making soaps successful today. Days for instance, is mostly around yet out of habit. Zucker reportedly hates soaps and since he worked for the Today show, the overuse of what has become a shell of what it once was gets more hours. Reports say other networks were at one time interested should Days get the ax. For instance, its actually SoapNet's highest rated show. I could see it continue there in limited form.





 
Posts: 11138 | Registered: 23 September 2006Reply With QuoteEdit or Delete MessageReport This Post
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